2. Goals Learn how to use Facebook in productive and measurable ways in business. Learn strategies and tactics to build your audience. Understand the “rules of engagement.” Understand Facebook’s marketing potential. Minimize mistakes. Maximize positive results
3. Expectations… Develop a content strategy that drives sales and/or customer service Learn the various Facebook channels e.g. advertising, personal profiles, groups, business pages, events, causes… Build your company brand and build a community Select and implement applications that fit your Facebook marketing plan
4. Expectations… Understand the “rules of engagement” and community building best practices Experiential marketing that creates “buzz” How to use Facebook advertising and why you should Measure – review – refine: Facebook analytics
5. Skills to Acquire The 2 pillars of social media Content-content-content Building relationships The habit of using Facebook daily. How to engage with people and brands. How to build your personal and company brand. How to measure results from Facebook marketing.
6. Agenda Just a Little Background Facebook Marketing Overview Build Your Brand Facebook Ads Measuring Facebook ROI In the Trenches: Case Studies
12. Facebook’s Open Graph API The buzz about the Open Graph API A way to embed Facebook pages anywhere on the web Authentication hub for social experiences on the web What this means for marketers Facebook has become a major tool in expanding brand awareness for B2B as well as B2B companies Graph from AllFacebook.com
13. 3 Stages of the Social Media ROI Cycle http://www.slideshare.net/colleencar/increasing-social-media-roi-using-gladwells-tipping-point-framework-4539106
14. Stage 1: Launch 50% of businesses http://www.slideshare.net/colleencar/increasing-social-media-roi-using-gladwells-tipping-point-framework-4539106
15. Stage 2: Management 40% of businesses http://www.slideshare.net/colleencar/increasing-social-media-roi-using-gladwells-tipping-point-framework-4539106
16. Stage 3: Optimization 10% of businesses http://www.slideshare.net/colleencar/increasing-social-media-roi-using-gladwells-tipping-point-framework-4539106
17. Adopting Social Media Strategies Measuring ROI Fully Developed Strategy Have a Social Media Policy Social Media Championed by Highest Leadership At Least One Full-Time Employee Dedicated To Social-Media Strategy Heidi Cohen | April 18, 2011 http://www.clickz.com/clickz/column/2043696/forget-social-media-roi
19. Setting and Measuring Goals Chris Treadaway & Mari Smith Facebook Marketing: An Hour a Day Goals Metrics Example
20. If Monetizing Facebook Is Your Objective… Three Forms of Media Earned Media Authority Trust Reputation Purchased Media Facebook Ads Owned Media Content we produce, e.g., Facebook apps, documents, blogs, videos, photos, announcements All work best together…
21. Facebook Uses Personal profile Business (Fan) page Groups Events Causes Community Page Applications Advertising Search engine
22. How Your Post and Content Travels… Business Page Friend’s Profile Page Write comment and paste link Click attach Click Share to everyone Posts to Find and Convert’s Business page with 680 people that “Like” the business page Posts to the News Feed of 680 people that “Like” Find and Convert Your post now shows in 116 more news feeds One of those 560 then want to “share” with their 116 friends A comment is made and your post is then shared again, posting to 142 more news feeds…and so on
23. Just Imagine…If 5% of friends shared a post with 130 friends each time… This is how content goes viral
24. Basic Facebook Navigation Group Must have a personal profile Invitations can be open to the public or closed Allows you to send bulk invite to friends Opportunity for message to go viral Does not support applications Can create related event and invitation Create documents Cannot promote with social ads No visitor statistics available (at this time) Discussions Personal Profile You can friend others You can “Like” a page Cannot use profile for business Post messages that will be read by your “friends” Create events Share content, photos and video Send private email Subscribe to others NEW! Business Page Visible to unregistered users Can be indexed for SEO value Reputation management value Allows “vanity” URL Can create events Can tailor to specific needs Over 500,000 Facebook and 3rd party applications Can promote with social ads Offers Visitor statistics Allows multiple administrators not attached to a profile Discussions Personal profiles are for people Business pages are for celebrity, band, business or organization Groups are sponsored by an individual for specific topics
29. Generate Awareness Through Pageshttp://issuu.com/johnpaul/docs/facebook-marketing-best-practices/4 Ad campaign to drive traffic and Likes Integrate page Like into our website, blog, mobile campaigns Post content with CTAs for engagement Run sponsored stories to promote people’s comments Leverage Facebook’s reach options Clorox, M&Ms
30. Drive Preference and Differentiationhttp://issuu.com/johnpaul/docs/facebook-marketing-best-practices/4 Understand current perception of your brand Define gap between current & desired brand perception Launch integrated campaign to drive preference/differentiation Integrate Facebook using Open API into all online campaigns Monitor customer’s evolving perception to track success
31. Increase Traffic & Saleshttp://issuu.com/johnpaul/docs/facebook-marketing-best-practices/4 Define business goals Run creative campaign through Ads & Sponsored Stories Create a social experience at point of purchase, e.g., Share, Comment Integrate with off-line point of purchase e.g., Deals, Check-In
32. Build Loyalty & Deepen Relationshipshttp://issuu.com/johnpaul/docs/facebook-marketing-best-practices/4 Promote your Facebook presence in all your marketing communications Develop a personality and voice Be responsive, engaging and available Show appreciation. E.g., Deals, Unique experiences, thank them for loyalty
33. Amplify Recommendation & Word of Mouthhttp://issuu.com/johnpaul/docs/facebook-marketing-best-practices/4 Encourage people to Like your page Create appealing content, use video Post early morning and mid/late evening Integrate Like (Open API) into all online properties Use Ads and Sponsored stories to spread the word Analyze via Insights
36. Using iFrames Use your CSS for branding Track pageviewsw/ Google Analytics Test pages w/Google Website Optimizer Track conversions in Facebook pages Use dynamic programming languages Use e-commerce http://mashable.com/2011/02/24/facebook-pages-iframes/
37. Facebook Page Tips Add identity to your post to increase engagement. Network in unrelated businesses. Photostrip: custom 970 by 680 pixels with CTA Reset the order so Welcome to the bottom. Ads can go to fan page tabs.
38. Facebook Page Tips Contd. Send updates as a message so they appear as unread updates. Most fans don’t return to your fan page. Post before noon Post 1 to 2 times per day Ask a question Keep it relevant Use OPC (other people’s content)
39.
40. Use Facebook as Pagehttp://www.insidefacebook.com/2011/02/10/page-redesign-2011-guide/ Admins can “Use Facebook as Page” Like other pages Can’t friend people Engage with other pages See Liked pages content in news feed Get email notices when fans post/engage
41. Edit Your Business Page Edit page Settings Wall Settings Mobile Applications Photos Discussion Boards Links Video Notes Events
47. Facebook PlacesLBS – Location Based Services Integrated into status update Requires: Selecting your desired location in settings Optional No longer available on Facebook mobile You can tag friends with you
48. You must have a profile to create vanity URL for a business page Minimum of 25 “Likes” for business page URL Select a name with relevant keywords for search value Creating a Vanity URL http://www.facebook.com/username
49. On Home Page - select: Groups Create a Group A Group must have a sponsor (profile, business page or groups) attached to it Invite friends to join Posting a link to join a group in a message, on a wall or in a discussion board is construed as “spam” Make members “admin” so that they can invite his/her friends to join the group Creating a Grouphttp://www.facebook.com/apps/application.php?id=2361831622&b
52. Facebook Is a Behavioral Based Search Engine Entertainment and Communication System… Notification of interactions between you and your networks
53. EdgeRank Drives News Feed Contenthttp://www.webpronews.com/facebook-edgerank-news-feed-optimization-2011-04 Affinity score between the viewing user and the item’s creator A weight given to each type of Edge. A comment probably has more importance than a Like, for example. Time. The older an Edge is, the less important it becomes.
54. Subscribe without Friending http://mashable.com/2011/10/01/facebook-subscribe-mashable/ Option to allow people to subscribe Subscribers displayed on your profile Good option for business content
55. Start with default Create custom lists Send status updates selectively to lists Good for segmenting personal from business Similar to Google+ Create Lists to Manage Your Friends
58. Facebook is not about shouting your message Facebook is about communication, relationships and engagement that will ultimately achieve your goal… Guiding Principle…
59. Facebook Branding Strategy… Build an active wall Encourage people to Like your page Monitor and participate in the comments on your Wall Re-purpose content Post useful, interesting content from various sources, regularly Encourage Experiential Marketing Use Landing or welcome tabs Product specific interaction Deliver a unique experience! Experiment
60. Facebook Branding Strategy… Use Calls to Action Well designed, clear calls to action Market Facebook outside Facebook Use photos If possible, use pictures to show how customers use your product Show customer satisfaction and engagement Post pictures of your team at work Use video Post recording of team member “experts” Show your product in action Integrate off-line marketing Other media ads and content
61.
62. B2B vs B2C – Facebook can be a useful branding tool for both
63. Events Events targeted to people Events listed by Your invites Your friends invites Difficult to find events in search with specific name Successful events take marketing effort
67. Promoting Your Business Pagehttp://www.facebook.com/help/?faq=12822 Allow business page to go through your Facebook news feed. Your Profile News Feed allows your business page to display to all your friends. It’s crucial to spreading your message to the most people on Facebook. Help Screenshot fnc post + bernie news feed
68. Target your Posts Don’t share all posts with “everyone” if not applicable Target by: Country State City Language
69. Be social…”Like” other Business pages of interest to you Upload relevant content and leave comments on other people’s business page Not the place for a sales pitch…Unless your audience wants deals Affiliate with other brands, businesses, and public figures By becoming a fan (Like) of another page, your page will publically support that page Help Promoting Your Business Page
70. Promoting Your Business Page Post a variety of content to draw a variety of users Respond to comments Experiment with targeting Post content regularly Post outside of work hours Use an image in the post of a blog article on the wall. Encourage likes and shares (widgets) Make exclusive offers
71. Promoting Your Business Pagehttp://www.facebook.com/help/?faq=13080 Integrate a landing page in Facebook, eg., MailChimp Post video links directly to Facebook so it will play inside Facebook. Include a link to your website in the description. Share images. Use Flickr for better analytics. For more interaction post images directly to Facebook. Status updates: Keep it simple. Be consistent. Encourage user generated content. E.g., Gemvara, All Things Jeep page.
72. Facebook’s New iFrame Platform for Customizing Tabs Before Custom pages were created using Facebook’s version of html (FBML) Now iFrames are “windows” that allow you to view content created somewhere i.e. website Resources http://socialmouths.com/blog/2011/03/16/how-to-build-a-facebook-landing-page-with-iframes/ http://iframes.wildfireapp.com/ *CounterIntuity
73. Promoting Your Business Page http://www.socialmediaexaminer.com/20-ways-to-promote-your-facebook-fan-page/
74. Promoting Your Business Page http://blog.hubspot.com/blog/tabid/6307/bid/23963/25-Facebook-Page-Ideas-You-Haven-t-Tried-Yet.aspx http://blog.hubspot.com/blog/tabid/6307/bid/26267/8-creative-ways-to-customize-your-facebook-business-page?source=Blog_Email_[8%20Creative%20Ways%20to%20C]
75. Promoted Stories Advertising your page posts. Set up with same filters as Facebook advertising. Adds more exposure to your content. You pay when someone clicks through to your content.
76. DO Create Facebook Badge To Promote Your Page(s) Facebook Badges Use 3rd party Facebook buttons Do: hyperlink the badge to your Facebook Page or landing page Do: hyperlink the name of your business within your promotional copy to your Facebook Page. For example, Company X on Facebook
77. DON’T Create Facebook Badge To Promote Your Page(s) Don’t: hyperlink the “Find us on Facebook” badge to the Facebook log-in page. Don’t: hyperlink the word “Facebook” within your promotional copy to your Facebook Page. For example, Company X on Facebook
79. Using Your Profile to Promote Your Business Page In order to be visible to search engines, your business page privacy setting must be public. Share page content with select (relevant) friends. Email the vanity URL of your business page to people in your address book Display your business page badge on your blog Include your Facebook page in email auto-signature Display Facebook badge on your website & blog. Invite people to leave comments on your business page.
80. DO Post daily Consider your friends’ interests Share other’s content Invite engagement Offer a unique experience Be Human Measure, review, revise DON’T Don’t over-post Don’t auto-post Don’t spam Don’t be “me” centric Don’t fly blind Don’t think short term Don’t be robotic Facebook Page Promoting Do’s & Don’ts
81. Like-Gating Technique used to require Like to engage with page Not conducive to long term engagement Most effective for coupons and offers
82. Facebook Marketing: Apps & Plug-Ins https://developers.facebook.com/showcase/apps/ Mixture of free and fee based apps Cross-pollinate social media and traditional media venues Use email, newsletters, direct mail and media to point to social networks Facebook developers - Facebook Platform Showcase
91. Contests & Competitions Use 3rdparty apps (strong compliance with FB guidelines) http://appbistro.com/ http://www.easypromosapp.com/ http://offerpop.com/ Develop a custom app for full customization Contract a FB developer: http://developers.facebook.com/preferreddevelopers/
93. Facebook Ads and How They Work Costs less than other forms of Internet ads Targeted to user behavior Work differently than banner or click through ads Successful Facebook advertising requires Average click through rate???
94. Before You Begin Have a clear idea of what you want your ad to accomplish Create more visibility or traffic to your Facebook presence Test the effectiveness of a change Use Facebook audience to drive more traffic to your website Establish a baseline Know how many fans/friends you have before beginning a campaign Download Facebook insight data before launch
95. Before You Begin Link – Where do you want your visitor to go What is your ad message? Have a photo or image Facebook Ad Guidelines
96. 10 Tips for Facebook Ad Marketing* Facebook is NOT direct sales…it is a marketing cycle Create focused ads targeted at niche groups Friend users before you try to sell to them Understand your market Set ad budget with goal in mind Nick O’Neill Bus Insider SAI Nick O’Neill Bus Insider SAI
97. 10 Tips for Facebook Ad Marketing 6. Measure – review – refine 7. Test landing pages VS Facebook pages 8. Split test ads by demographic 9. Develop well designed creative ad copy 10. Don’t over target
102. CM PhotographicsFacebook reached the right people at the right time Generated $40,000 of revenue from a $600 ad campaign
103. StorQuest on Facebook used real-time suggested bids Over 50% increase in same store total rentals versus prior year. 10% conversion rate from visits originating from Facebook Ads. $1.25 CPC delivered $10.25 cost-per-lead. $100 average rentals; $600 average life time value per customer.
104. Nippon on Facebook combining marketing solutions Facebook generated 25% CTR compared to CTR of 10–12% other online campaigns
110. Ad Name Your descriptive for ad Status Complete – active - paused Bid Acceptable max Type Pay for impressions Pay for clicks CTR(%) Click through rate Average CPC Effective price of every click Average CPM Effective cost per 1,000 impressions (even on cost per click campaigns) Total Spent Facebook Ad Metrics Will Provide
113. Use Metrics to Refine Your Ads Create multiple ads of similar themes Organize them into campaigns Run for 1-2 week period while monitoring stats Analyze statistics Retire underperforming ads and run A/B testing on better ones Repeat – repeat – repeat Adjust demographics
118. Facebook Insights Now offers metrics on Facebook and your domain Gives great information on your connectivity within facebook … Google Analytics Provides Facebook as a traffic source but not specifics within Facebook Why You Need Google Analytics
119. Fee Based Social Media Tracking Software Options Radian6: http://www.radian6.com/ HootSuite: http://www.hootsuite.com Trackur: http://www.trackur.com BuddyMedia: http://buddymedia.com/ Nielsen/Buzzmetrics http://www.nielsen-online.comproducts_buzz.jsp?section=pro_buzz
120. Facebook Promotional Policies Read Facebook’spromotional guidelines carefully Do not ever call Facebook your partner Understand Local Rules - contests, giveaways and sweepstakes based on chance are illegal in some countries Belgium, Norway, Sweden, or India Heed Facebook’s formatting requirements You can only administer a promotion through an application on Facebook Do not require a Facebook action You may become a fan but any action such as post a photo, update a status or comment is not allowed. You can allow new fans to access 3rd party app’s but you cannot notify winners via Facebook Brand Permission Center Advertising and Guidelines
136. Have You Noticed? Pages Are Now Mini Websites… iFrames now add more flexibility Create unique landing pages for facebook Use 3rd party software Hire a Facebook developer
145. Create a Reason…For Fans Only Content Levi’s “Instant access to exclusive content.” 1-800 Flowers offers special discount off next order. DIGISTORE gives special offers Teesey Tees adds mystery *Social Media Examiner
146. Create a “Visible to Connection” Landing Page http://www.facebook.com/teeseytees?ref=ts#!/teeseytees?v=app_7146470109
147. Bob Evans Keeps Them Coming Back http://www.facebook.com/teeseytees?ref=ts#!/bobevans?v=app_135711123139793 http://www.examiner.com/social-media-in-national/bob-evans-free-breakfast-coupons-on-facebook Drive visitors to your website Offer relevant content Personalize your business Offer something special
148. Coupon Services Can Help http://www.smartsource.com/smartsource/index.jsp?Link=5S2ZUA6PWPEPO http://server.iad.liveperson.net/hc/s-44296948/cmd/kbresource/kb-5027232894339796420/front_page!PAGETYPE http://www.newsamerica.com/ourproducts/consumersonline/default.aspx
150. Threadless Keeps It Freshhttp://www.facebook.com/threadless#!/threadless?v=wallhttp://www.threadless.com/ http://www.internetretailer.com/2010/11/18/threadless-leans-facebook-more-customer-service-tasks http://www.internetretailer.com/2009/10/29/display-ads-on-facebook-show-positive-roi-for-threadless-com http://www.insidefacebook.com/2009/07/14/threadlesss-facebook-page-makes-shopping-more-social/ Keep it fresh and interesting Use display ads Improve customer service
152. California State Parks Foundationhttp://www.facebook.com/calparks?ref=tshttp://www.calparks.org Used Facebook to sound alarm on funding threat Facebook sends visitors directly to website
153. Humanize your page Think of Facebook as another destination Think beyond marketing department Think community Think engagement Offer opt-in using a form page Be a valuable source of information Offer unique CTAs on Facebook not avail on your website Offer Customer Support 7 Tips for B2B Marketing
162. Delta Airlines Engage with others Book travel Share your ideas http://www.facebook.com/delta
163. Brand So Your Audience Can Find Youhttp://www.facebook.com/VW#!/search.php?q=vw&init=quick&tas=0.03725964409583504http://www.facebook.com/VW#!/VWJetta?v=info Volkswagon Product Should Cross-pollinate Geo-target Pages are disconnected
181. Launch New Business on Facebook, Twitter, Blog Coupon promotions Cross promote Launched Jan 2011 Grown to over 14,000 Likes Uses Groups for collaboration
184. If necessary, hire Facebook design/programming experts to develop custom tabs/apps
185.
186. Connect With Bernie Borges…. Marketing 2.0 Bridging the Gap between Seller and Buyer through Social Media Marketing Websites: http://www.findandconvert.com http://www.bernieborges.com Blogs: http://www.findandconvert.com/blog http://www.bernieborges.com/blog Twitter: http://twitter.com/berniebay LinkedIn: http://www.linkedin.com/in/bernieborges Facebook: http://www.facebook.com/bernie.borges Facebook Fan Pages: http://www.facebook.com/findandconverthttp://www.facebook.com/CareerCentral.BernieBorges Google+ http://gplus.to/BernieBorges
Facebook LBS may reignite the privacy uproar that has plagued the company in recent months. With location-based functionality in place, Facebook would be able to make "public" not only what you write in your profile, but also where you were when you wrote it.
http://www.facebook.com/bernie.borges
http://www.facebook.com/apps/application.php?id=2361831622&b“If you were trying to promote your group by posting a link to join it in a message, on a wall, or in a discussion board, this can be construed as spam. We suggest making your friends administrators of this group so that they can invite their friends using the Invite functionality built into the group. You can do this by clicking on "Edit Group Members" and then on "make admin" next to the users’ names. Each admin can invite his/her own friends to the group.”
Facebook is not about shouting your messageFacebook is about communication, relationships and engagement that will ultimately achieve your goal…
http://www.facebook.com/help/?page=904
http://www.facebook.com/help/?page=904
Link to pdf
http://www.facebook.com/help/?page=828
http://www.facebook.com/home.php?#!/event.php?eid=124532754224778Note: Because Jonny is a promoter…his personal profile privacy settings are set to everyone
http://www.facebook.com/home.php?#!/event.php?eid=124532754224778Note: Because Jonny is a promoter…his personal profile privacy settings are set to everyone
If you have a profile attached to your business address settingshttp://www.facebook.com/help/?faq=12822
http://www.facebook.com/apps/directory.php - hard to find without searchAlso lists by what apps friends are using and suggestionshttp://www.facebook.com/apps/application.php?id=2411052087&ref=appd&v=wall#!/apps/directory.php?app_type=0&category=100&order=2&seeall=true
http://www.facebook.com/ads/manage/adgroup.php?adgroup_id=6002645500628&act=22529551Ad managerClick on Specific campaign, click again, adjust “Daily stats for the week of:” drop down
http://www.facebook.com/group.php?gid=121646667846792http://www.facebook.com/group.php?gid=121646667846792#!/group.php?gid=121646667846792&v=app_2344061033Site was designed to get volunteers for oil leak cleanupHave both page and group
http://www.facebook.com/Skip1orgLanding page tied in beautifully to websiteGreat use of influenceProfile skippers of the month tabVideo / YouTube tabUse sense of urgency – Skip Because – emphasize current project or need
http://www.facebook.com/VoteforaCause?v=app_2344061033&ref=ts#!/sara.lamrouex1?ref=tshttp://www.facebook.com/sara.lamrouex1?ref=ts#!/event.php?eid=125637667455877&ref=ts A small community and group of kids decided to raise money for playground equipment and used Facebook to spread the wordCreate public event on right side of homepage “what are you planning” or go to events dashboard on left side
Do not know software for ecommerceNot robust but free http://www.facebook.com/Vendorshop#!/Vendorshop?v=wallBrand newhttp://www.facebook.com/apps/application.php?id=251458316228
http://www.cisco.com/http://www.facebook.com/home.php?#!/Cisco?v=app_120274102075&ref=tshttp://www.facebook.com/Cisco?v=app_257169290416&ref=ts They may have a reason for landing page to be hidden in right dropdown but more interesting than their Flickr
http://www.cisco.com/http://www.facebook.com/home.php?#!/Cisco?v=app_120274102075&ref=tshttp://www.facebook.com/Cisco?v=app_257169290416&ref=ts They may have a reason for landing page to be hidden in right dropdown but more interesting than their Flickr
Don’t let your Facebook page be a copy of your website
http://www.facebook.com/SarasotaMemorialHospitalhttp://www.smh.comhttp://www.sarasotahomesforsalenow.com/sarasota-memorial-hospital/http://www.findandconvert.com/blog/2010/sarasota-memorial-healthier-with-social-media-marketing/Active WallContent & commentsContentDiscussion & Reviews but not seededCommunity, blog, find…ExperientialOutreachEventsCTAsMore engagementPhotosYesVideoYesOutside MarketingCommunity supportOn website
http://www.facebook.com/SarasotaMemorialHospitalhttp://www.smh.comActive WallContent & commentsContentDiscussion & Reviews but not seededCommunity, blog, find…ExperientialOutreachEventsCTAsMore engagementPhotosYesVideoYesOutside MarketingCommunity supportOn website
http://www.army.mil/http://www.facebook.com/USarmy?v=info&ref=ts#!/USarmy?v=app_4949752878&ref=tsNote: Army page has over 400,000 likes compared to 100,000+ on other military branches. Links to others abovehttp://www.facebook.com/#!/marines?ref=tshttp://www.facebook.com/#!/USNavy?ref=tshttp://www.facebook.com/USNavy?ref=ts#!/Usairforce
Bernie please double check that toilet flush search brings up pagehttp://www.americanstandard-us.com/Est 1875 Tabs not yet as effective as they could be using events RRS bloghttp://www.facebook.com/AmericanStandardBrands?v=wall#!/AmericanStandardBrands?v=wallActive WallContent & commentsContentMostly repurposed contentCommunity, blog, find…ExperientialOutreachEventsCTAsNonePhotosYesVideoYesOutside MarketingCommunity supportOn website
http://www.facebook.com/SteelMasterBuildings#!/SteelMasterBuildings?v=app_6009294086http://www.steelmasterusa.com/ http://www.facebook.com/SteelMasterBuildings?v=box_3#!/album.php?aid=380824&id=259640455696http://apps.facebook.com/slideshare/slideshow/2699404?from=tab_to_canvasFind a building is link from WebsiteCall to action is link to landing page formhttp://www.steelmasterusa.com/steelmasters-facebook-page-featured-on-mashablehttp://www.iclicksolutions.com/blog/facebook-business-page/
http://www.wholefoodsmarket.com/http://www.facebook.com/wholefoods?ref=ts#!/wholefoods?v=wall&ref=tsWhileWholhttp://www.wholefoodsmarket.com/facebook/http://mashable.com/2010/04/02/facebook-scam-whole-foods/e Foods has a following…they do little to encourage engagement