Inbound Marketing Strategies: Bay Area Apartment Assoc.
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A social media marketing strategy, aka an inbound marketing strategy, delivers measurable results. Inbound marketing is made up of content marketing and relationship building. Harness the power of tools such as blogs, Twitter, video, social networks and RSS.
![Bernie Borges: Founder & CEO, Find and Convert ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Creating Winning Strategies on the Web!](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Inbound Marketing Strategies: Bay Area Apartment Assoc.
- 1. Social Media Marketing aka Inbound Marketing Show Me the Money Bernie Borges – Find and Convert July 23, 2009
- 5. Why Marketing 1.0 Isn’t Good Enough Anymore
- 6. Old vs. New Marketing Outbound Marketing Inbound Marketing
- 7. The Buyer is in Control Not the Seller! http://www.youtube.com/watch?v=heSudg-tfIk
- 10. What is Social Media? Social media is information content created by people using highly accessible and scalable publishing technologies that is intended to facilitate communications , influence and interaction with peers and with public audiences, typically via the Internet and mobile communications networks. The term most often refers to activities that integrate technology, telecommunications and social interaction , and the construction of words, pictures, videos and audio. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). http://en.wikipedia.org/wiki/Social_media
- 11. What is Social Media?
- 12. Social Media Platforms Share Publish Network reddit digg StumbleUpon Del.icio.us Blogs YouTube Twitter Flickr MySpace Facebook LinkedIn Plaxo
- 14. Wisdom of Crowds
- 15. Developing an Inbound Marketing Plan Source: The Value of Many, Neighborhood America
- 17. Search and Find Content
- 18. Search and Find Content
- 19. Search and Find Content
- 20. Search and Find Content
- 21. Search and Find Content
- 22. Search and Find Content
- 23. Search and Find People
- 24. Search and Find People
- 25. Search and Find People
- 26. Search and Find People
- 27. Search and Find People
- 28. Search and Find People
- 30. Social Media Tools and Platforms
- 32. Facebook
- 37. LinkedIn Individual Profile: Portfolio
- 38. LinkedIn Answers
- 40. LinkedIn Answers
- 42. What is Twitter? http://www.commoncraft.com/Twitter Micro Blogging 140 Characters Per Post Follow and be Followed Communicate Connect Inspire Educate Entertain
- 43. Want to Find Someone on Twitter?
- 44. Want to Find Someone on Twitter?
- 45. Using Twitter with TweetDeck
- 46. Using Twitter with TweetLater
- 48. Some Famous People on Twitter…
- 49. Want to Find Brands on Twitter? http://www.socialbrandindex.com/
- 50. Twitter: Events & Trends Using Hashtags
- 52. Video
- 53. Video: Blendtec Over 6M Views Sales Grew 700% National Media Coverage Cross Over Brand Pull SEO Value
- 54. Presentations
- 57. HubSpot: Facebook Lead Tracking
- 63. Case Study
- 64. Case Study
- 70. Connect with Bernie Borges… Email: [email_address] Website: http://www.findandconvert.com/ Blog: http://www.findandconvert.com/blog/ Twitter: http://twitter.com/berniebay LinkedIn: http://linkedin.com/in/bernieborges Facebook Fan Page: http://companies.to/findandconvert Book: http://www.findandconvert.com/marketing-20-book/
Notas del editor
- 02/02/09 Within the Google Analytics integration, the social media data is sent into GA and then segments are created based on the category (such as Social Media visits, News Traffic and Blog Traffic). Once the segments are defined, you can see the breakdown of each report within the segment. In this screen shot, you can see that 273 out of the total 1,396 visits are attributed to social media. Search accounts for 528 visits. You can also see the breakdown by other KPIs such as time on site, page views/visits and more.