Learn how the NHL's Tampa Bay Lightning is winning fans and achieving business outcomes through their social business strategy. James Royer, Director of Digital and Social Media is featured on the Social Business Engine digital TV show, hosted by Bernie Borges.

1. Hosted by Bernie Borges with
Co-Host Wayne St. Amand of Crimson Hexagon
Featuring James Royer of the Tampa Bay Lightning
Episode 01
Sponsored by
Crimson Hexagon
Lightning Strikes on the Social Business Journey

2. Like any winning team, a Social Business starts with
strong leaders and relies on key players at every position.
#SBEShowWatch the full episode at thesocialbusinessengine.com.

3. In this episode, James Royer, Director of Digital & Social Media
for the Tampa Bay Lightning shares lessons and successes
from the team’s social business journey.
#SBEShowWatch the full episode at thesocialbusinessengine.com.

4. With insights from
our co-host
and sponsor.
#SBEShow
Watch the full episode online
for a special offer
from Crimson Hexagon.
Watch the full episode at thesocialbusinessengine.com.

5. With the support of executive leadership,
the Lightning has a Social Business
culture throughout the entire organization.
#SBEShowWatch the full episode at thesocialbusinessengine.com.

6. The Social Captain Program taps into local influencers.
Using social media, the Lightning gets the fans in on the action!
#SBEShowWatch the full episode at thesocialbusinessengine.com.

7. Learn more about the characteristics of a
Social Business in this episode.
#SBEShowWatch the full episode at thesocialbusinessengine.com.

8. Social Media to Social Business
#SBEShow
Followers
Likes
Retweets
Shares
Shoutouts
Buzz
Engagement
Market Feedback
New Ideas
Employee Collaboration
Customer Support
Customer Acquisition
Launch New Initiatives
…Score!!!
Fans
Watch the full episode at thesocialbusinessengine.com.

9. To learn more about the Lightning’s
social business journey watch the full episode online!
Watch the full episode at thesocialbusinessengine.com.