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1 3STRATEGIES TO TURBO CHARGE YOUR CAREER
The Game Plan  THREESTRATEGIES TO          TURBO CHARGE YOUR         CAREER Acquire the Mindset of a Triathlete Social Networking Strategies Become Entrepreneur in Your Career 2
Acquire the Mindset of a Triathlete Set written goals  Get a coach Accountability partner Join clubs Develop a routine Work on your technique Find educational resources Make a commitment 3
http://www.slideshare.net/opinionwatch/online-reputation-for-job-seekers-report-crosstab 4
Your Career Requires a Plan ,[object Object]
Goal Setting & Commitment
Daily Routine
Accountability coach
Measure Action Steps
Measure Progress
Monthly Reviews
Dedicated Workspace
Make Time for Exercise5 http://money.cnn.com/2010/07/30/news/economy/building_your_brand.fortune/index.htm
Being Social Media Savvy Not Optional 6
Are You a Digital Immigrant or Native? 7
Are You Likable? 8
Are You (Digitally) Invisible? 9
Build Your Personal Brand You are a Brand! For What Do You Want to Be Known? Comment on Relevant Blogs Set up RSS Dashboard of Relevant Content Share your Expertise Be a Reliable Source of Content Build your brand…            and expand your career 10 http://money.cnn.com/2010/07/30/news/economy/building_your_brand.fortune/index.htm
Set Up RSS Feed of Relevant Content 11 http://www.google.com/ig
Professional & Social Credibility Employers Hire Humans Build your Personal Brand Be Social Share Photos Share your Professional Expertise Be Visible Volunteer Build Relationships Be Human! 12
Professional & Social Credibility Own Your Name Online Google Social Networks Website Blog  13 Secure Vanity URLs http://www.facebook.com/bernie.borges http://www.linkedin.com/in/bernieborges
Professional & Social Credibility 14
Social Networking Strategies 15
Three Social Networking Requisites Twitter LinkedIn Facebook 16 http://www.linkedin.com/in/bernieborges http://twitter.com/berniebay http://www.facebook.com/bernie.borges
Other Social Networking Sites Amazon Boomer Authority Quora Slideshare 17
LinkedIn Requisites 100% Completed Profile Give Recommendations Ask for Recommendations Update your Status Daily Seek New Connections Follow Companies of Interest Join Groups 18
Facebook Requisites 100% Completed Profile Paint a Clear Picture of YOU Connect to Friends and Business Colleagues Update your Status Daily Be Social Daily Seek New Connections Follow Companies of Interest Join Groups 19 Build Social Credibility!
Twitter Requisites 100% Completed Profile w/Picture Be Interesting Share Links to Articles Search/Find Like Minded People Update Your Status Multiple Times/Day Follow Friends and Business Colleagues Mix Professional with Social Consider multiple Twitter profiles 20
Twitter Facts 21
 Consider Mix of Demand & Supply  Become a “Project Manager”  Become Opportunistic  Monetize Your Passion  Become a Content Publisher Be Entrepreneurial in Your Career 22
Become a Blogger
Be an Entrepreneur in Your Career 24 Become an Affiliate Marketer
Be an Entrepreneur in Job Search
26

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Social Networking for Job Seekers (short version)