This document provides strategies for turbo charging your career through acquiring a triathlete mindset of setting goals, accountability, and developing skills. It emphasizes the importance of social networking on sites like LinkedIn, Facebook, and Twitter to build your personal brand and professional credibility. Key recommendations include completing your profiles, regularly updating statuses, seeking connections, and sharing your expertise online to expand your career opportunities and become an entrepreneur.
2. The Game Plan THREESTRATEGIES TO TURBO CHARGE YOUR CAREER Acquire the Mindset of a Triathlete Social Networking Strategies Become Entrepreneur in Your Career 2
3. Acquire the Mindset of a Triathlete Set written goals Get a coach Accountability partner Join clubs Develop a routine Work on your technique Find educational resources Make a commitment 3
18. Build Your Personal Brand You are a Brand! For What Do You Want to Be Known? Comment on Relevant Blogs Set up RSS Dashboard of Relevant Content Share your Expertise Be a Reliable Source of Content Build your brand… and expand your career 10 http://money.cnn.com/2010/07/30/news/economy/building_your_brand.fortune/index.htm
19. Set Up RSS Feed of Relevant Content 11 http://www.google.com/ig
20. Professional & Social Credibility Employers Hire Humans Build your Personal Brand Be Social Share Photos Share your Professional Expertise Be Visible Volunteer Build Relationships Be Human! 12
21. Professional & Social Credibility Own Your Name Online Google Social Networks Website Blog 13 Secure Vanity URLs http://www.facebook.com/bernie.borges http://www.linkedin.com/in/bernieborges
26. LinkedIn Requisites 100% Completed Profile Give Recommendations Ask for Recommendations Update your Status Daily Seek New Connections Follow Companies of Interest Join Groups 18
27. Facebook Requisites 100% Completed Profile Paint a Clear Picture of YOU Connect to Friends and Business Colleagues Update your Status Daily Be Social Daily Seek New Connections Follow Companies of Interest Join Groups 19 Build Social Credibility!
28. Twitter Requisites 100% Completed Profile w/Picture Be Interesting Share Links to Articles Search/Find Like Minded People Update Your Status Multiple Times/Day Follow Friends and Business Colleagues Mix Professional with Social Consider multiple Twitter profiles 20
30. Consider Mix of Demand & Supply Become a “Project Manager” Become Opportunistic Monetize Your Passion Become a Content Publisher Be Entrepreneurial in Your Career 22
37. Build Your Personal Brand Share your Expertise Volunteer Coach Speak Promote Others Always Build Relationships Launch blog/website in your name 29 www.bernieborges.com