Asking employees to carry alone the weight of change is not sustainable. Businesses need to adapt to make new behaviors and practices acceptable, coherent, and logical in people's work environment.

1. SOCIAL BUSINESS
It’s not
ADOPTION
but
ADAPTATION
Milan, june 13th 2013

2. Bertrand
DUPERRIN
Consulting Director - Nextmodernity
bduperrin@nextmodernity.com
www.nextmodernity.com
@nextmo
www.duperrin.com
www.duperrin.com/english
@bduperrin

3. Taken for granted :
success is a matter of
ADOPTION

4. 90% of social initiatives will
FAIL
Source : Gartner

5. User Adoption

6. Praise driving left
While traffic rules still say
«drive right»

7. People at the
CENTER
- of what ? -

8. WHY do people do
WHAT they do
the WAY they do it

9. • Only 28% of knowledge workers
actually use collaborative tools at
least montly
• Only 22% of social workers
consider social software
indispensable to get work done
• 64% of organizations achieved
limited business benefits from E20
Source :
Forrester
Neither BAD nor FAD
Only irrelevant in people’s
context

10. We should not expect an
application to work in
environments for which
its assumptions are not
valid
Eliyahu M. GOLDRATT

11. A social business builds and
continuously improves a system
designed to effectively acquire,
leverage and develop its intangible
assets to achieve better operational
performance

12. Some things will NEVER change
by themselves until YOU decide
to CHANGE them

13. Strategy
• From competitive to
adaptative advantage
• Run a long term plan
or catch opportunities
?

14. Systems• Rigid or adaptive ?
• Embed people’s
knowledge in design
and execution
• Designed for exceptions
and fast-changing
environments
• Are systems of
engagement an isolated
bubble in the corporate
IT ?
• Are communications
lines formal or informal

15. Skills
• What skills for the 21st
century ?
• Hire the right people or
non social so-called
rockstars ?
• How do staff improve
and acquire skills over
time ? On the job ?

16. Structure• Hierarchy or wirearchy ?
• End of economy of scales :
small teams achieve better
results and are more
engaged
• Subsidiarity, self
organization, empowerment
• Decisions : intuition or facts
and deep knowledge, end of
HiPPOs
• Reporting managers or
servant leaders

17. Style
• Top down or bottom
up ?
• Servant leadership
• Collaborative and
participative
management
• Lead by the example
• Trust or control ?
• Open and visible work

18. Staff
• New jobs and roles : Chief Data /
Digital officers. Have them ?
• Hiring people according to skills /
staff needs and value or that
(would ) have been successfull in
yesterday’s world ?
• How are people
evaluated, rewarded ?
• Learning / training programs
• What motivational
systems/programs
(informal, networked ?)

19. Shared values
• What’s your goal, mission ?
How do you articulate it ?
• What’s your corporate culture ?
• Internal competition vs common
success
• «Us against the world»b vs.
caring about stakeholders
• Customer driven ? People-
centric ?
• Are they enforced into
operations and with the
ecosystem

20. Do you see any GAP ?
Anything planned to bridge
it?

21. Both LOCAL & SYSTEMIC

22. Both ADVOCACY and
CHANGE

23. Both
USER ADOPTION
and
BUSINESS ADAPTATION

24. Change is a matter of
sensemaking and
alignment

26. www.nextmodernity.com
@nextmo
www.duperrin.com
www.duperrin.com/english
@bduperrin