My experience in social media marketing brought with a light philosophical touch based on "Six Memo's for the Next Millennium" by Italo Calvino. Special thanks for Robbie @ ContentLab.be for the Calvino tip.

1. vrijdag 28 oktober 11

2. twitter.com/iBert - Bert Van Wassenhove
• http://www.ibert.be
• Managing Partner at “Heaven Can (blog)
Wait”
• http://www.linkedin.com/in/
• Little Miss Robot bertvanwassenhove
• Mirror Mirror (voor professionele verzoeken)
• Content Lab • www.twitter.com/ibert
(voor interactieve tips en fun)
• Monkey Shot
• http://www.facebook.com/
• Speaking & giving training (UBA, HUB, bertvanwassenhove
Mercator, Hogent, ...) (vriendschap niet gegarandeerd)
• Founder @ spreadid.com • http://profiles.google.com/
• Chief biker @ mototravel.be bertvanwassenhove
(+1 me)
vrijdag 28 oktober 11

3. 35 /150 Talents
6 passionate teams with experience in complementary
fields like interactive storytelling, conversation management,
mobile experiences, design, digital installations and
innovation.
vrijdag 28 oktober 11

4. You can’t make
this stuff up,
but they can!
more coming
...
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5. more coming
...
vrijdag 28 oktober 11

6. 6 memo’s for
Conversation Management
Loosely based on:
“6 memo's for the next millenium”
by Italo Calvino
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8. 1. Lightness
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9. Lightness
As snow falls in the Alps without wind (Dante)
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10. A brand is no longer what
we tell the consumer it is
– it is what consumers
tell each other it is.
Scott Cook
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11. Behave lightly
Be nice, listen before you speak
Be ready to hop from one subject to another
Be prepared to hop from one channel to another
Lightness also implies humor
Make your content easily portable
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13. Behave lightly
Be light with precision and determination:
“Il faut être légér comme l’oiseau, et non comme la plume” (Paul Valery)
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14. 2. Quickness
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15. Quickness
An ancient legend of Charlemagne
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16. Quickness
A short story, quickly told
Be economic in your conversation, don’t bother with details,
stick to the essence of your message.
Consumers decide in a “Blink”
Response needs to be quick
Quickness is also rhythm, communicate daily
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17. Social Media is about
sociology and psychology
more than technology.
Brain Solis
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18. 3. Exactitude
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19. Exactitude
The crystal,
with its precise faceting and it’s ability to refract light,
is the model of perfection
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20. Exactitude
You need a well-defined and well-calculated plan.
Make sure you know what you’re talking about.
Use a language as precise as possible,
both in choice of word and in expression.
“There are no secrets, only information you don’t yet have” (Adam Curry)
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21. Social media is just
a buzzword until you
come up with a plan.
Unknown
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24. 4. Visibility
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25. Visibility
I had the privilege of growing up without the internet.
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26. Visibility
Generation Y, who will be motor of the world in the coming 30 years,
grew up inundated in messages.
Stand out from the crowd without slapping people in the face.
Reach versus Respect
Repeat versus Relevance
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27. Focus on how to be
social, not on how
to do social.
Jay Baer, Convince & Convert
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28. 5. Multiplicity
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29. Multiplicity
This article may be confusing or unclear to readers. (wikipedia)
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30. Multiplicity
multiples channels on multiple technologies
multiple messages from multiple people & departments
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31. A new fight for attention
Pre-digital Digital Post-digital
News
Online
News Advertising
Nieuws
Online
Advertising
advertising
Digital
Social Media conversation
Op café
22
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32. 6. Consistency
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33. Consistency
Consistency is contrary to nature, contrary to life.
The only completely consistent people are dead. (Aldous Huxley)
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34. Consistency
Remember the legend of Charlemagne? The ring strung together a number
of random events and made it into a story.
Quickness x Multiplicity
Use clear, memorable and visual images. Images that speak.
vrijdag 28 oktober 11

35. Don’t say anything online
that you wouldn’t want
plastered on a billboard
with your face on it.
Erin Bury
Community Manager at Sprouter
vrijdag 28 oktober 11

36. Just be nice …
Guy Kawasaki
Bedankt voor de vragen
en het luisteren.
vrijdag 28 oktober 11