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PRIMAVERA 108
Memorial Wouter Weylandt




BUCKENS LYNN
DE WINNE JOLIEN
KINT STEFANIE
PEIRS JONAS
VERGOTE BERT
DIT WAS PRIMAVERA 108
INHOUDSTAFEL
   Het team

   Concept

   Programma

   Partners

   Risicoanalyse

   Doelstellingen

   Website

   Pers

   Evaluatie

   Leereffecten
HET TEAM
Gianni Gaudo
Externe opdrachtgever

Anne Marie Azijn
Externe opdrachtgeefster

Lynn Buckens
Interne opdrachtgeefster & voorzitter

Jolien De Winne
Ondervoorzitter & veiligheidscoördinator

Bert Vergrote
Logistiek verantwoordelijke

Jonas Peirs
Marketingcommunicatieverantwoordelijke

Stefanie Kint
Budget- & planningsverantwoordelijke
CONCEPT
   Vlaamse herdenkingsrit ter ere van Wouter Weylandt


   Woensdag 9 mei – zondag 13 mei 2012

            Route zelf bepalen -> eigen route 108

            Zondag 13 mei 2012: slotevenement met vaste route


   Memorial Stone


   Doelgroep:
            WTC’s

            Hobby

            Eer brengen



   Gratis


   Registratie
PROGRAMMA
   8u30–9u30 Aanmelden

   9u30     Start 75 km
          Start: speech + 1 minuut stilte

          Halfweg: bevoorrading
PROGRAMMA

   12u00–13u00       Aanmelden

   13u00         Start 10 km


           Start: 1 minuut stilte

           Halfweg: drankstop
PARTNERS
RISICO-ANALYSE
   Risico 1: Concurrentie
       Patrick Cosyn
       Zelfde soort evenement

    Serene versie



   Risico 2: Deal wordt niet nageleefd
       Locatie
       Filmopnames

    Geen sanitaire voorzieningen/drank/   parkeerplaats
DOELSTELLINGEN/ROI
Algemene doelstellingen

    100 registraties tegen 1/05/2012 voor de hele periode van 9 tot 13 mei.
         171 registraties



    50 registraties tegen 1/05/2012 voor de uitgestippelde rit langs de Schelde op 13/05/2012.
         95 registraties (16 voor 10km/79 voor 75km)



    Minstens 50 flyers uitdelen voor de route in Italië .
         50 flyers uitgedeeld



    85% van de aanwezigen is tevreden.
         90%
DOELSTELLINGEN/ROI
Communicatiedoelstellingen



   1 krantenartikel tegen start event.
        3 artikels geschreven



   1 krantenartikel na het event.
        1(kan nog oplopen)



   Eigen website aangemaakt voor de Primavera tegen 31/03/2012.
        Eigen website
BUDGET

                  Kosten
      6%         14%
                       5%
17%                         Aanmaken website

                            Kadaster

                            Vervoerskosten
           58%              Drankvoorziening

                            Pechverhelpingsmateriaal
WEBSITE
WEBSITE
FACEBOOK PAGINA
FACEBOOK PAGINA
PERS
Het Nieuwsblad
1 februari 2012
PERS
Grinta!
24 april 2012
PERS
sport.be
9 mei 2012
PERS
Het Laatste Nieuws
Maandag 14 mei
EVALUATIE

 Evaluatieformulieren voor deelnemers bij
   aankomst

 Interne evaluatie
EVALUATIE
   Prima(vera)
   “ik vond dit leuk”
   Mooi parcours
   Goede en duidelijke communicatie
   Goede begeleiding met    mensen
    vooraan en       auto achteraan
   95 registraties zonder veel promotie
LEEREFFECTEN
   Evaluatieformulieren & eigen kritische visie



       Route 75 km te kort -> 108 km
       2 of 3 verschillende groepen
       2 begeleiders per groep te weinig
       Reservewielen in volgwagen
       Vertrek 75 km vroeger
       Rekening houden met meest onvoorziene omstandigheden
       Vooropgestelde tijdschema’s respecteren
       Contracten opstellen in plaats van mondelinge akkoorden
VRAGEN ?

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Eindpresentatie primavera

  • 1. PRIMAVERA 108 Memorial Wouter Weylandt BUCKENS LYNN DE WINNE JOLIEN KINT STEFANIE PEIRS JONAS VERGOTE BERT
  • 3.
  • 4. INHOUDSTAFEL  Het team  Concept  Programma  Partners  Risicoanalyse  Doelstellingen  Website  Pers  Evaluatie  Leereffecten
  • 5. HET TEAM Gianni Gaudo Externe opdrachtgever Anne Marie Azijn Externe opdrachtgeefster Lynn Buckens Interne opdrachtgeefster & voorzitter Jolien De Winne Ondervoorzitter & veiligheidscoördinator Bert Vergrote Logistiek verantwoordelijke Jonas Peirs Marketingcommunicatieverantwoordelijke Stefanie Kint Budget- & planningsverantwoordelijke
  • 6. CONCEPT  Vlaamse herdenkingsrit ter ere van Wouter Weylandt  Woensdag 9 mei – zondag 13 mei 2012  Route zelf bepalen -> eigen route 108  Zondag 13 mei 2012: slotevenement met vaste route  Memorial Stone  Doelgroep:  WTC’s  Hobby  Eer brengen  Gratis  Registratie
  • 7. PROGRAMMA  8u30–9u30 Aanmelden  9u30 Start 75 km  Start: speech + 1 minuut stilte  Halfweg: bevoorrading
  • 8. PROGRAMMA  12u00–13u00 Aanmelden  13u00 Start 10 km  Start: 1 minuut stilte  Halfweg: drankstop
  • 10. RISICO-ANALYSE  Risico 1: Concurrentie  Patrick Cosyn  Zelfde soort evenement Serene versie  Risico 2: Deal wordt niet nageleefd  Locatie  Filmopnames Geen sanitaire voorzieningen/drank/ parkeerplaats
  • 11. DOELSTELLINGEN/ROI Algemene doelstellingen  100 registraties tegen 1/05/2012 voor de hele periode van 9 tot 13 mei.  171 registraties  50 registraties tegen 1/05/2012 voor de uitgestippelde rit langs de Schelde op 13/05/2012.  95 registraties (16 voor 10km/79 voor 75km)  Minstens 50 flyers uitdelen voor de route in Italië .  50 flyers uitgedeeld  85% van de aanwezigen is tevreden.  90%
  • 12. DOELSTELLINGEN/ROI Communicatiedoelstellingen  1 krantenartikel tegen start event.  3 artikels geschreven  1 krantenartikel na het event.  1(kan nog oplopen)  Eigen website aangemaakt voor de Primavera tegen 31/03/2012.  Eigen website
  • 13. BUDGET Kosten 6% 14% 5% 17% Aanmaken website Kadaster Vervoerskosten 58% Drankvoorziening Pechverhelpingsmateriaal
  • 22. EVALUATIE  Evaluatieformulieren voor deelnemers bij aankomst  Interne evaluatie
  • 23. EVALUATIE  Prima(vera)  “ik vond dit leuk”  Mooi parcours  Goede en duidelijke communicatie  Goede begeleiding met mensen vooraan en auto achteraan  95 registraties zonder veel promotie
  • 24. LEEREFFECTEN  Evaluatieformulieren & eigen kritische visie  Route 75 km te kort -> 108 km  2 of 3 verschillende groepen  2 begeleiders per groep te weinig  Reservewielen in volgwagen  Vertrek 75 km vroeger  Rekening houden met meest onvoorziene omstandigheden  Vooropgestelde tijdschema’s respecteren  Contracten opstellen in plaats van mondelinge akkoorden