1. Putting the Web Into
Mobile Apps
Mobile Asia Conference 2011
App Bytes by Wireless Industry Partnership
Santa Clara Convention Center, Wanchai
Nov 16, 2011 Wed

2. @bess

3. Early Days
Native Mobile
App Web App

4. Mobile Wars
Native
App
Web
App

5. “Mobile First
Web Second”
Native Fred Wilson
VC, Union Square Ventures
App
Web
App

6. “App Design Should be
Mobile First, Web Second”
Fred Wilson
VC, Union Square Ventures
• You carry mobile app all the time
• Can be used in moments of downtime
• Lead to higher levels of engagement
• Web app connected to web that scale
• Offer values that mobile web app could not

7. Facebook CTO Bret Taylor
• 7 Versions of Facebook
• Facebook.com
• m.facebook.com (Low-end phones)
• touch.facebook.com (high-end touch-
enabled phones)
• iPhone app
• Android app
• Blackberry app
• Custom integration on other mobile
devices

8. Facebook CTO Bret Taylor
Problems Solution
B
A C
D HTML5
E G 2011
F

9. “Abandon its
work on Flash
for mobile”
Gigaom
Adobe Announcement, Nov 2011

10. Gigaom
Nov 2011

11. “The mobile era is about
low power devices, touch
interfaces and open web
standards - all areas
where Flash falls short.”
Steve Jobs
Comment, 2011

12. “More than 2.1 billion
mobile devices will have
HTML5 browsers by
2016”
ABI Research Data
2011

13. Amazon The Financial Times
Amazon Kindle
Google YouTube
Microsoft Vimeo
Vudu
Facebook Pandora
Apple Twitter
SlideShare

14. Strategy I
Native App Cloud
using
Objective-C REST API HTTP
XML / JSON GET / POST
iOS SDK
• UIWebView is a lite version
of Safari browser UIWebView
• Update without approval
process
• Content is layout in HTML5
• Share same content
• Update using CSS template

15. Strategy II
Native app Cloud
using
HTML5 REST API HTTP
framework XML / JSON GET / POST
• Appcelerator Titanium - HTML5
HTML/JS/CSS (iOS / Framework
Android / BlackBerry in
beta)
• PhoneGap - HTML/JS/CSS
(iOS / Android /
BlackBerry / WebOS /
Window Phone / Bada /
Symbian)

16. Strategy III
Native app
using
cross-
platform
framework
Cross Platform
• Conrona - Lua Framework
• Adobe AIR - ActionScript 3
& Flash
• Rhodes - Ruby Lua,
• Unity - UnityScript(JS), Ruby, AS,
C#, Boo(Python) C#
• Mono - C# .NET

17. Q&A @bess
http://www.slideshare.net/bess.ho