1. Silicon Valley iPhone iPad
Business Meetup
Bess Ho @bess
iPhone Instructor & Consultant
Oct 25, 2010
Access Growth, Santa Clara

3. STANFORD UNIVERSITY
School of Engineering

4. Now
Smart
TV
Smart
Car
Smart
Appliances
Smart
Phone
Smart
Tablet

5. 1-2 Year
Smart
TV
Smart
Car
Smart
Phone
Smart
Tablet
Smart
Appliances

6. Smart Phones

7. Device OS

8. OS Versions

9. App Stores
http://iconic.egloos.com/1397951 2009

10. ROI
Revenue iPhone
$3.18 X 1,000
app
$30,180 / day
$3,180 x 30 days
$95,400 /
month
$95,400 x 12
months
$1,160,700 /
year
Top 100 iOS App
Total 300,000
Revenue Android
$4 X 1,000 app $4,000 / day
$4,000 x 30 days
$120,000 /
month
$120,000 x 12
months
$1,440,000 /
year
Top 10 Android App
Total 100,000
Collect $770,000 / year
Due to Google Checkout

11. ROI
$200 Million
Kleiner Perkins’ iFund
Dedicated to iPhone app
Started with $100 Million
14 portfolio startup

12. Time to Market
No.1 Social Networking App
Downloaded 1 million
times in its first 10 days
of release
No.1 social networking
app in App Store in 9
countries: US, Taiwan,
South Korea, Spain, &
France
Tangovideo chat

13. Approval
Lucky 1-2 Days
Normal 7-10 Days
Usual 2-3 Weeks
> 1 Month
> 2 Months
> 3 Months
Inexperience

14. Approval?!

15. What If
Apple!= Startup

16. http://www.slideshare.net/bess.ho
Hackerdojo Member

17. Q&A