In this presentation, we describe the different aspects of your blog that should be considered and implemented in order to make your blog popular, attract traffic and the search engines. We will give you some ideas on the Why, the What and the How.

1. Corinne Floyd
&
Pam McKeen

2. The Why
 Your Reason is you Motivation
 Different Blogs for Different Reasons
The What
 What do you want your blog to do for
your business?
 What is your desired outcome?
The How
 Setting up your Global NPN Blog
 Blogging Basics
 Getting Started

3. The Why is the catalyst that motivates
us to start a blog and to keep blogging
month after month.
Before you jump in and start blogging
about your passion, take some time to
consider What are your short and long
term goals for your blog?
Make sure the reason Why you want to blog
matches What you want your blog to achieve.
Let’s consider a few different types of blogs
and how each of these would produce different outcomes.

4.  Blogging for Entertainment and Fun
Humor blogs, celebrity entertainment blogs,
sports blogs, art blogs, hobby blogs, many
travel blogs ,and most personal blogs fall into
the category of blogging for entertainment
and fun. Many photo blogs are also created
for fun and entertainment, too.
 Blogging for a Cause or Fundraiser
Some blogs are created to support a business
or non-profit organization. The blog is tied to
the business or charity website and enables
the business or charity to share information,
raise brand awareness, and extend the
brand's reach across the web.

5.  Blogging for Education
Some blogs are started as a way to educate
people about a specific topic. For example, a
how-to blog focused on teaching people how to start
a successful online business or how to build a deck,
would be an educational blog. It doesn't matter what
topic the blogger is writing about as long as the
purpose of the blog is to teach or educate the reader.
 Blogging for Networking and Exposure
Some may start a blog so they can expand their
networking opportunities with professional peers.
Through this type of blog, they can establish their
expertise and extend their online reach. Blogging
gives them the chance to expose their content to
broader audiences, which could lead to business and
career opportunities. Especially if the blog is connected
to the various social media platforms.
 To Market , Promote & Make Money
Blogging is a great way to help market or promote yourself or your business,
product or service. With patience and practice, you can make money through
advertising and other income-generating activities on your blog.

6. Now that you have established the type of blog
that you want, think about the purpose of your
blog.
What is your desired outcome?
Having a clear intention in your mind as to what
outcome you want and the purpose of your blog
makes it easier to write your articles, maintain
your blog, and drive traffic to your blog.
Knowing the outcome you desire for your blog
helps you to narrow down your niche, find good
keywords and ultimately reach your goal of
finding the best customers for your business.

7. Knowing what results you
expect before you even
get started will help you to
achieve your goals.
What’s Your Goal?
Do you want to:
 Brand yourself
 Build your list
 Promote your products
 Share content to places
such as Facebook, Twitter,
or LinkedIn
 Give yourself an online home base
 Optimize by combining several of
these strategies.

8. 1. How to set up a Global NPN
Instant Blog Post
2. How to create your Profile that
shows up at the bottom of each
post with Clickable Links
3. How to create your
External Profile Page
–a good page to send prospects
Watch Our Video: http://youtu.be/Ilo9IVIApME

9. 4. How and where to add
Tags and Keywords
5. How to use All in One SEO
6. How to use Pictures
to link to another post or page
7. How to create Internal Links
to other posts
8. How to make your blog
Reader Friendly
using bullet points, headers
and white space
Watch Our Video: http://youtu.be/N8Z6BwM6U1U

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