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Social Media and Graduate Student Recruitment

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Bob Johnson, Ph.D.
Bob Johnson, Ph.D.

Overview of how people use social media, followed by case studies from University of Phoenix and University of Texas - Austin, with emphasis on stronger recruitment results for graduate and professional schools.

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Social Media and Graduate Student Recruitment ©Robert E. Johnson, Ph.D. 2010 Graduate Student Marketing Seminar Education Dynamics – Aslanian Conferences New York, N.Y. July 29 , 2010
Getting Started
The “Groundswell”… http://www.forrester.com/Groundswell ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Do you agree? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online adults in the United States… Data from Forrester Research Technographics® surveys, 2009 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Is “Social Media” a marketing tool? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media traffic… July 10, 2010 http://www.hitwise.com/resources/data-center.php ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
To make social media work… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: University of Phoenix Build online communities that allow current and future students to… “ interact, keep up with and explore the world of University of Phoenix.”
Centered on the home page… http://www.phoenix.edu/
From the home page link… http://www.phoenix.edu/students/online_communities.html
77 Facebook pages…
The primary page… 47,292 liking it
Active “Discussions” page…
Complaints about faculty… OK
Twitter… 3,375 followers
LinkedIn for alumni… 7,457 members
YouTube: 2,007 subscribers
Case Study: University of Texas
School of Business… 1,877 “like” it http://www.facebook.com/#!/UTMcCombsSchool?ref=ts
Facebook Alumni site… 1,318 “like” it http://www.facebook.com/#!/McCombsBBAAlumni
MBA class of 2010… not very active http://bit.ly/cmjKfT
“ Walled garden” on Facebook? http://bit.ly/9xRUsM
School of Business… 3,346 followers http://twitter.com/utexasmccombs
Business alumni… 593 followers https://twitter.com/UTMcCombsAlumni
YouTube by school… silly? http://www.youtube.com/watch?v=ERImtzXb5oI
YouTube by school… serious? http://www.youtube.com/watch?v=UeBIWydpzho
You can’t control… What others say about you…
No control… 3,968 views, 205 comments http://www.youtube.com/watch?v=OiqVhshLmQk
No control… 323 reviews http://www.guidetoonlineschools.com/online-reviews/university-of-phoenix
No one is immune… 13 NYU reviews http://www.viewpoints.com/New-York-University-reviews
Rate My Professor… http://www.ratemyprofessors.com/
Rate My Professor expands… http://twitter.com/ratemyprofessor/......
Stay up to date…
Groundswell blog… http://blogs.forrester.com/groundswell/
Dave Evan’s Blog… http://www.readthis.com/
Pew Internet research reports… http://www.pewinternet.org/Reports/2009/Adults-and-Social-Network-Websites.aspx
Thank You! Bob Johnson, Ph.D. President Bob Johnson Consulting, LLC Marshall, MI 49068 248.766.6425 [email_address] Customer Carewords Website Research www.bobjohnsonconsulting.com

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