We are starting to see many organizations of all shapes and sizes adopt social media… However, are these organizations still going to be tweeting in the next year? What about in the next 3 years? Are these organizations still going to be offering the same coupons and discount offers on their Facebook pages ? The reality is that we have reached a point in the social media space where we need to start thinking about long-term sustainable value for both the customer and the company. At the end of the day you can offer as many discount offers, coupons, deals and contests that your little corporate heart desires. But, if your customers don’t like you then they aren’t going to be customers for very long.
There's no doubt that social media and social networking have changed the way people connect and communicate. As these technologies are being adopted by people of all ages, all over the world, a whole new audience is able to be reached by anyone with Internet access and an E-mail address. For businesses especially, social networking has changed the way they communicate with their customers - and find new ones.
There's no doubt that social media and social networking have changed the way people connect and communicate. As these technologies are being adopted by people of all ages, all over the world, a whole new audience is able to be reached by anyone with Internet access and an E-mail address. For businesses especially, social networking has changed the way they communicate with their customers - and find new ones.
There's no doubt that social media and social networking have changed the way people connect and communicate. As these technologies are being adopted by people of all ages, all over the world, a whole new audience is able to be reached by anyone with Internet access and an E-mail address. For businesses especially, social networking has changed the way they communicate with their customers - and find new ones.
There's no doubt that social media and social networking have changed the way people connect and communicate. As these technologies are being adopted by people of all ages, all over the world, a whole new audience is able to be reached by anyone with Internet access and an E-mail address. For businesses especially, social networking has changed the way they communicate with their customers - and find new ones.
There's no doubt that social media and social networking have changed the way people connect and communicate. As these technologies are being adopted by people of all ages, all over the world, a whole new audience is able to be reached by anyone with Internet access and an E-mail address. For businesses especially, social networking has changed the way they communicate with their customers - and find new ones.
There's no doubt that social media and social networking have changed the way people connect and communicate. As these technologies are being adopted by people of all ages, all over the world, a whole new audience is able to be reached by anyone with Internet access and an E-mail address. For businesses especially, social networking has changed the way they communicate with their customers - and find new ones.
Started as a successful social media campaign implementation: turned their home page into a Twitter search feed for Skittles buzz In the beginning, Skittles was one of the hottest trending topics on Twitter. Social media bloggers and people in general were very bullish about Skittles social implementation. Also, most of the Twitter feeds were highly inappropriate for their customer segment, mainly children, as most of the language was offensive and unsuitable for younger visitors. Skittles didn’t interact or engage users in the discussion. Skittles sales decreased drastically.
