1. SAS- Creating A Winning
Culture
Sudipta K Sen
CEO & Managing Director-SAS
India,
Regional Director – South East
Asia
Copyright © 2010 SAS Institute Inc. All rights reserved.

2. Lessons from the evolution……
Dinosaur
extinct even though
the largest living
organism in the
universe
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3. Lessons from the evolution……
Amoeba
surviving even though
one of the smallest
living organism in the
universe
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4. The Business Environment
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5. SAS Profit Chain
Satisfied Satisfied
Value Profits
Employee Client
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6. Credibility
Camaraderie Respect
Pride Fairness
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7. Secret of success….
Value Culture
Trusted
Employee
Relationship
Work
Management
Environment
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8. Company Values
Approachable
Customer-driven
Swift and agile
Innovative
Trustworthy
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9. The SAS Culture
SAS’ award-winning culture is a result of a
deliberate, dynamic attraction/retention strategy.
This strategy is founded on...
Trust
Flexibility
Values
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10. SAS Work Culture....
A great workplace which you can trust and
respect the people you work for, have pride
and confidence in what you do, and enjoy the
people you are working with.
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11. Management Philosophy
Mutual respect
Empowerment
Open & transparent communication
Accessibility to the leadership
Results driven
Valuing life outside of SAS
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12. Work environment
Compelling work
Learning organization
Encouraging Creativity/ innovation
Empowerment with responsibility &
authority
World class benefits & work
environment
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13. Work Environment…..Just like a family
• Caring, nurturing environment.
• Long-term commitment.
• Tremendous respect.
• We’re all in it together.
• Embrace Diversity.
• Partnership
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14. Attrition rate…
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15. Company Highlights
Leader in business analytics software and services
24% of revenue devoted to R&D
Over 12,000 employees worldwide
400+ offices worldwide, 56 countries
Profitable Every Year
Revenue
$2 .43Billion
35 years 15
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16. Customer Satisfaction & Loyalty
Core Customer Satisfaction and Loyalty Metrics 2004 2005 2006 2007 2008 2009
n=3190 n=3209 n=2666 n=3185 n=3248 n=4030
Product Satisfaction with SAS
92% 90% 90% 91% 90% 90%
Satisfaction software
Relationship Satisfaction with the SAS
73% 74% 76% 81% 82% 81%
Satisfaction relationship
Likely to recommend SAS
Loyalty n/a 93% 93% 92% 92% 92%
for renewal
Likely to recommend SAS
88% 89% 90% 91% 90% 89%
to colleagues
Likely to be a customer in 5
88% 89% 91% 91% 90% 90%
years
Difficult to replace SAS 67% 70% 71% 72% 71% 71%
Likely to increase SAS
Usage 34% 37% 38% 33% 25% 27%
usage
Likely to decrease SAS
7% 6% 5% 7% 6% 7%
usage
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17. Great Place to Work® Trust Index© Survey Results
SAS 50 Best
Credibility 88 82
Respect 87 81
Fairness 85 77
Pride 88 85
Camaraderie 90 83
This is a 88 81
GPTW
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18. 92% of employees world wide…
Believe they make a difference at SAS.
Want to work at SAS for a long time.
Recommend SAS as a great place to work.
Feel proud to be part of SAS.
Believe that SAS makes a positive difference in the
world.
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Copyright © 2010, SAS Institute Inc. All rights reserved.

19. 2011 Global Workplace Awards
EMEA Americas Asia Pacific
SAS Germany SAS USA (No. 1) SAS China
SAS Sweden SAS Canada SAS India
SAS Belgium SAS Mexico
SAS Norway (No. 1)
SAS Portugal
SAS Italy
SAS UK
SAS Netherlands
SAS France
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20. “If you treat employees as if they make a
difference, they will make a difference.”
- Jim Goodnight, Founder CEO of SAS
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21. Q&A
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22. Thank you
Copyright © 2010 SAS Institute Inc. All rights reserved.