My evaluation q4 who audience

1. Who would be the audience for
my media product?

2. My original target audience
I wanted to make
my magazine like
NME but
targeted at the
key demographic
of female, aged
16-24 years of
Class C1 (lower
middle class).
I wanted the
magazine to be a I aimed to achieve this by setting it out in a neat and girly
mixture between style using a nice range of candy colours and also using
Cosmopolitan a vintage theme of photography.
and NME.

3. My original reader Profile
My magazine reader is a 18 year old female from York. She has just finished college
studying a levels, doing textiles, art, English and photography. On a weekend she has a
part time job working at Topshop.
She has just applied at university for a creative course. She is very passionate about
photography and in her spare time, at the weekend she works on her photography
portfolio with her boyfriend.
She also has a good close group of 'girl friends' who often mean up in town to look in
vintage shops of a good bargain of some high fashion items! Then going to Starbucks to
discuss 'boyfriends' and upcoming music events. Her style is unique and fashion is very
important to her and her girls.
Music leads a great influence on the group of friends, as when together they discuss new
bands in the Indie industry and talk about old classics like Red Hot Chilli Peppers! Her
boyfriend has been teaching her how to play the guitar which she has always been
wanting to learn. She goes to many gigs and festivals and enjoys the atmosphere at these
events, with her circle of friend/boyfriends friends, and is a very creative, happy
and artistic individual.

4. My reader – in vision!
es ts
es & Inter
Hobbi
18 Brands

5. Does my magazine suit my target
audience?
• I feel that the magazine that I have
produced is well-suited to my original
target audience because:
• My colour scheme is well-suited to my
reader profile.
• Pastel Like Colours have been used
throughout. It is different to NME and
Cosmo. The colour scheme is feminine
and vintage as I originally planned.

6. Does my magazine suit my target
audience?
• I feel that the magazine that I have
produced is well-suited to my original
target audience because:
• My content is matched to my reader
profile.
• There are articles on the favourite
bands to suit my target age group.
• The cover matches with my original
target reader who is learning the guitar
and likes bands such as the Red Hot
Chilli Peppers

7. Media Pack with Reader Profile
For My Final Audience

8. AIRWAVES
ALTERNATIVE INDIE ROCK
Airwaves is a new magazine aimed mainly for lower
middle class, females of the age range of 16-24.
It will cover all aspects of Indie rock music, looking at
new bands hoping to be future well known bands to all
Name- Airwaves music lovers of this kind. We will be reviewing gigs,
Style/Attitude- Vintage, Cute, Feminine
albums and have plenty of interview with some of the
Genre- Alternative Indie Rock
Target Audience- 16-24 Females, C1 hottest new acts in the live lounge.
Frequency - Monthly
Price- £2.50
My magazine reader is a 18 year old female from York. She has
just finished college studying a levels, doing textiles, art, English
and photography. On a weekend she has a part time job working
at Topshop.
She has just applied at university for a creative course. She is very
passionate about photography and in her spare time, at the
weekend she works on her photography portfolio with her
boyfriend.
She also has a good close group of 'girl friends' who often mean
up in town to look in vintage shops of a good bargain of some high
fashion items! Then going to Starbucks to discuss 'boyfriends' and
upcoming music events. Her style is unique and fashion is very
important to her and her girls.
Music leads a great influence on the group of friends, as when
together they discuss new bands in the Indie industry and talk
about old classics like Red Hot Chilli Peppers! Her boyfriend has
been teaching her how to play the guitar which she has always
been wanting to learn. She goes to many gigs and festivals and
enjoys the atmosphere at these events, with her circle of
friend/boyfriends friends, and is a very creative, happy
and artistic individual.