1. POSTER RESEARCH

2. Purpose: Background:
This poster is to advertise the The background of the poster
film, but also shows who the is a light grey colour. This plain
main characters are played by. Date Night Movie Poster colour doesn’t give us any
ideas about the contents of the
Colour: film.
Grey, white are the main
colours used. The white, bold Realism:
writing stands out within the
picture because everything else The poster looks realistic
around the text is a darker because of the non-edited
colour. This draws the eye to picture.
the title of the film first.
Key Image:
Text Colour:
The poster depicts a romantic film.
The text colour has been
The title gives us the romantic
chosen to contrast from the
element ‘Date Night’ and then
other darker colours used
clothing and staging in the image
already. The title text colour is
gives us the impression that
big, bold white which draws
something happens within the ‘Date
the viewers eye to the title.
Night’. This gives us a sense of
mystery.

3. Layout: My Opinion:
The layout of the poster is I like this poster, however, I
clear. The image is directly in think it is a little too simplistic.
the centre of the page. Date Night Movie Poster There isn’t enough to tell us
Because the image is in the about the film. We don’t know
centre, our eyes are drawn to the rating or audience it is
the image and text. The layout targeting.
is very simple. I do like the colour scheme. It
is subtle and the white shows
up really well compared to the
Target Audience: other colours.
Text
The target audience isn’t
obviously shown in this image,
there is no rating on the
poster either.

4. Purpose: Background:
This poster is to advertise the The background of the poster
film, but also shows who the is white. This plain colour
main actress is. The shaded doesn’t give us any ideas about
text behind the image gives us She’s The Man Movie Poster the contents of the film. But
a sense of the context of the does make the image stand
film. out.
Colour: Text Colour:
The only colour that stands There are different text
out is the white background. I colours. Black, Red and Grey.
wouldn’t say there is a colour The title text colour is big,
scheme. The only colours that bold and black and red which
are repeated is the red and draws the viewers eye to the
black. title.
Key Image:
The poster depicts a romantic
comedy film. The image shows the
main group of peers. The text
behind the key image also gives you
the rough outline of the storyline.

5. Layout:
My Opinion:
The poster is very busy, with a
I think the poster is very
lot of text and a large image.
She’s The Man Movie Poster crammed and too busy. The
The image is in the middle but
audience won’t know where to
lower down the page. The
look for the information they
writing is large and at the top.
are looking for. We don’t
know the rating or audience it
Target Audience: is targeting.
The target audience isn’t
obviously shown in this image,
there is no rating on the
poster either. You can see
that it’s going to contain a
romance as there are both
male and female characters in
the image.

6. Purpose: Key Image:
This poster is to advertise the The poster depicts a school based
film, but also shows who the film. The clothing from the right
main characters are played by image gives us the impression that
and who directed it. It also Mean Girls Movie Poster they are girly and bossy by the
says when the film will be colour and the posture of the girls.
released in cinemas. The left image shows a girl who is
probably quite normal as she wears
Colour: simple clothing. The red clashes
with the pink and this is reflects the
Pink and Purple are the main personalities between the pink girls
colours used. The pink title and her.
contrasts with the purple Text Colour:
background and draws your
eye into the title. The text colour has been
chosen to reflect the colour
Background: scheme in the film. The film is
based on a girl click so
The background of the poster therefore the colouring is pink,
is a light purple colour. This purple and white.
plain colour fits well with the
pink theme also running
through the poster.

7. My Opinion:
Layout:
I like the poster almost being
The layout of the poster is in
split in half by the two groups
two. The ‘mean girls’ on the
and different worlds being
right and Lindsay Lohan on the
Mean Girls Movie Poster divided. The colour scheme fits
left. The writing ‘Watch Your
well and the text is a simple
Back’ is placed underneath the
font.
‘mean girls’ this reflects the
I like how the poster has a tag
personalities of them.
line and that the text reflects
I like the layout as the different
the ‘mean girls’ attitudes.
sides are also from different
worlds in the film.
Target Audience:
The target audience clearly
female as the colours reflect a
stereotypical female. However,
there is no rating on the
poster so you can’t see the
target age group.

8. Purpose:
Key Image:
This poster is to advertise the
The poster depicts a romance
film, but also shows who the
comedy film as a couple are sitting
main characters are played by.
Just Go With It Movie Poster on the beach, but the female has a
It also says when the film will
smirk on her face.
be released in cinemas.
Text Colour:
Colour: The text colour is white and
light blue. I think the light blue
The main colour of blue is a wrong colour for the
doesn’t give any features away poster as the text is over a
about the film. blue sky. The text is hard to
read. The white text however,
Background: is a good colour as it is clear
and easy to read.
The background of the poster
is the image of the two main
characters sitting on a beach
with a female standing in the
middle of the image between
the two main characters.

9. Layout: My Opinion:
The layout has a rule of thirds. I don’t like the text colour in
The centre image of the girl this poster as it’s hard to read
must have a part in the film as and I don’t think the image
otherwise she wouldn’t be Just Go With It Movie Poster
gives enough away about the
there. This could reflect that film.
something gets in the way of
the two either side’s
relationship.
Target Audience:
There is no rating on the
poster so you can’t see the
target audience group. The
image’s connotations say that
the film is a romance.

10. Purpose: Background:
This poster is to advertise the The background of the poster
film, but also shows who the is white and makes the image
main actors are. and text stand out.
What Happens in Vegas Movie Poster
Colour: Text Colour:
The colours are light and The text colours are mainly
bright. The white background orange and a little black. The
contrasts with the orange orange contrasts with the
text . It also makes the white background and is easy
characters stand out more. to read.
Key Image:
The poster depicts a romantic
comedy film. The image shows a
couple with the male have a cheeky
look on his face and the female
character have a smile (laugh)
expression. These are connotations
of fun and comedy.

11. Layout:
My Opinion:
The layout is simple. The
image is large and dominates I really like the layout, image,
the poster. colour and text choice in this
What Happens in Vegas Movie Poster
poster. The white really
contrasts the image and text.
Target Audience:
There is no rating on the
poster so you can’t see the
target audience group. The
image’s connotations say that
the film is a romantic comedy,
so it would be aimed to a
older audience.

12. Purpose: Background:
This poster is to advertise the The background of the poster
film, but also shows who is a brick wall which contrasts
produced the film. Brides Maids Movie Poster with the rest of the images.
Colour:
Text Colour:
The colours are mainly pink
The text colours are mainly
and white. The white big bold
white and pink. These colours
text catches your eye and
are connotations of females.
draws you into the poster.
Key Image:
The poster depicts a romantic
comedy film. The image is of a
bride and the bridesmaids, this has
connotations of romance and the
bridesmaids are all in different
poses so this shows a comedy
aspect. The colours of pink and
white contrasts on the brick wall.

13. Layout: My Opinion:
The layout is almost half and I really like the layout, image,
half. The text taking one half colour and text choice in this
and the image taking the other. Brides Maids Movie Poster poster. The brick wall
contrasts with the image and
text.
Target Audience:
There is no rating on the
poster so you can’t see the
target audience group. The
image’s connotations say that
the film is a romantic comedy,
so it would be aimed to a
older audience.