music advertisement research

1. Music
Advertisement
Research
By Bethany Stephenson

2. •The Jonas Brothers are a musical group made up of three brothers, and they were
first made famous through Disney. The Disney logo at the bottom of the poster
creates an immediate link between the two, and provides publicity for the Disney
company. It also serves to attract fans of Disney, as it is unlikely for people who hate
Disney to like the Jonas brothers
•The Jonas Brothers are widely known for attracting young girls in their early teens
or younger. Puberty means that girls of this age are likely to be taking an interest in
boys for the first time, and the poster plays on this to attract fans. The brothers are
pictured clean-shaven and baby-faced so as to look younger and make young girls
more likely to like them than if they had facial hair. The brothers’ hair is typical of
today’s youthful fashion, and this means that any young girl who follows the trends
of society will find this type of hairstyle attractive
•The band are pictured with their instruments to show that they are more than just
‘pretty faces’, and the complimentary styles and colours of their clothes immediately
identify them as a group. It also promotes their image, as the Jonas Brothers often
wear complimenting outfits during concerts. Their clothes are in fashion and work to
make them look smart and presentable.
•The background consists of stripes. This allows for an interesting backdrop, without
distracting the attention of a viewer away from the band
•Black, white and grey are the predominant colours in this poster, with only one
background stripe and the two pins on the lead singer’s waistcoat being a bright
colour. This minimal use of colour attracts attention to the coloured elements and
gives the audience something to look at, whilst still maintaining a neutral theme
Poster Analysis 1

3. •Pink’s music poster also uses stripes in the background, but this time they are
brightly coloured and adorned with symbols and Pink’s name. The symbols link
to pink’s tattoos, which she is famous for, and so create a link between pink’s
character and the poster. The bright colours attract attention and add an element
of fun. Pink is well-known for being loud, outgoing and fun-loving and so she is
reflected in the poster’s background
•Pink’s clothes look reminiscent of a ringmaster in a circus. The dress is shaped
like a ringmaster’s coat tails, and the boots are a high—heeled version of a
ringmaster’s boots. The background stripes are also similar to the stripes on a big-
top. The circus-imagery creates an element of fun and magic, and so attracts more
people to Pink and her music
•This poster uses sexuality to appeal to fans, whether they be teenagers or older
people. It is clear that pink isn’t wearing any underwear in this image, and so it
represents her cheeky attitude. It also attracts fans on a sexual level, as pink is an
attractive woman and plays upon her physical appearance to gain interest
•When pink first started out, she was a lot more involved with pop music, and she
was often compared to britney spears, who recently released an album called
‘Circus’. Britney also uses circus-imagery in her music posters, album covers,
and music videos, and so the circus-imagery used by pink could be a mockery of
britney and her image, showing the differences between pink (short-hair and
pictured in her circus-themed poster with no underwear on and wearing dark
colours and knee high boots) and britney (pictured on her album cover wearing a
princess-style dress, with long blonde hair and looking innocent). This ensures
that people know exactly what pink and her music are like, and identifies her as
an individual
Poster Analysis 2

4. •Similarly to the Pink poster, this poster also plays on the physical appearance
of Girls’ Aloud. The members are all dressed specifically to show off their
figures, particularly their legs. This automatically attracts interest on a sexual
level, and fits in with their image as a physically attractive band
•Three of the members are pictured striking similar poses, and wearing the same
dresses. This automatically creates a link between them and identifies them as a
band. The remaining two members however, Nicola and Kimberley, are dressed
differently from the others, and with the same pattern as each other. This could
be because they are the lesser-known members of the band and need extra
attention focused on them to achieve the same status as the other band members.
On the other hand, it could be because they have completely different
personalities from the other three, and the different outfits work to represent
their unique personalities
•The white canvas backdrop works to look like the equipment used in a photo
shoot. This shows that they are professional, and adds a professional air to the
band, showing them to be sophisticated
•The title is written in plain white font at the top on a black background. The
black background makes it stand out so that you are sure of who the band is, but
the positioning of the title, the size of the font and colour of the font make sure
that attention is not taken away from the band
•The different colours of the band members’ shoes is to distinguish them from
each other and show them as individuals. It also works to break up the plain
colours of the black and white
Poster Analysis 3

5. •This poster is older than the others, and is to promote The Beatles. The first
thing that is noticed is the colours. The poster uses only seven colours other
than black or white. This stops the poster from becoming too crowded or
complicated, and could represent the Beatle’s ‘back to basics’ style. Bright
colours are used to attract attention immediately, and to create interest. The
images of each band member is broken down into basic blocks of colour and
shading to look more cartoon-like than real. This style is reminiscent of Andy
Worhol’s Pop-Art, which often featured famous celebrities repeated an even
number of times on a canvas, with each image painted differently than the
last. This puts them on the same level as icons such as Marilyn Monroe, and
also shows that the Beatles have a high status-Andy Warhol painted icons.
Painting the Beatles in this style shows them to be icons also
•Featuring the Beatles looking like this also adds a slightly surreal element to
them and adds to their music. ‘Strawberry Fields’ was alleged to be inspired
by drugs, and this kind of imagery is reminiscent of the same experience. The
Beatles were also well-known for their bright costumes and were always seen
together. In this poster, they are brightly coloured and grouped together. This
means that they are similar on this poster to how they are in real life
•The fact that the band members are shown in blocks of four represents their
stage presence, in which they literally stand side by side. This creates a united
front and identifies them as friends and as a band. This attracts people on the
basis that they are a family friendly and approachable band.
Poster Analysis 4

6. Common Themes
• Use of trademarks-playing upon an artist’s trademark
characteristics attracts existing fans and upholds their image
• Bright colours-bright colours work together to create a theme
and attract instant attention
• Clear font showing the band/artist’s name-makes it clear who is
being shown and attracts existing fans
• Geometry-geometric shapes and patterns (such as squares or
stripes) make a poster subconsciously easier for the brain to
process, allowing the poster to look as attractive as possible
without confusing a viewer
• Black and white-used alongside bright colours, this keeps the
poster grounded, and advertises artist names in neutral terms