Audience Profile

1. Audience Profile
Bethany Vaughan
Candidate Number – 4137
Centre Number - 64135

2. Audience Profile – Genre: Punk
Target Audience:
Gender and Age (Hartley’s 7 Subjectivities) and
why
The denotation of the stereotypical target audience for my punk rock
magazine is going to be all genders aged 14-25. This is because the main
colours will be black, white and red which is often associated with this
“rebellious” age-group. The bands and artists on the front cover will be
those of the pop-punk genre to appeal to the younger readers as they will
recognize them, and punk-rock genre which appeal to the older readers
as the fans of the punk-rock are generally slightly older. By using
recognizable bands and artists it will attract fans and possess some ‘star
appeal’ (Richard Dyer).
Socio-Economic Needs and why:
The denotation of the socio-economic needs of the magazines readership
will mainly be both genders in E group as the majority will be students
who are possibly unemployed. For this reason they will not have much
money which must be reflected in the price.
Katz’ Uses & Gratifications Theory and Maslow’s
Hierarchy of needs
According to Katz’ Uses and gratifications theory, the target readership
will ‘personally identify’ with the cover star. The celebrities on the front
cover will attract pre existing fans of the bands and artists and they will
be encouraged to buy the magazine to learn more about them. According
to Maslow’s hierarchy of needs the target readership will be ‘survivors’ as
the magazine will have a consistent brand identity. Therefore they will
know that the magazine will always provide them with the information
and entertainment they enjoy.
Stereotype(s):
A rebellious teen/young adult who enjoys music and conforms to the
punk aesthetic of dark clothing, piercings, tattoos etc.