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National Aeronautics and Space Administration




                     LAUNCH: Accelerating Innovation
                                     Presentation to the NASA Advisory Council
                                     Education and Public Outreach Committee




                        http://launch.org

                                                                                          Beth Beck
                                                           Space Operations Public Outreach Manager
                                                                                    February 8, 2011
National Aeronautics and Space Administration



            LAUNCH: Accelerating Innovation for a Sustainable Future
                                                 What is LAUNCH?




NASA, USAID, Department of State, and
NIKE partnership to identify, showcase
and support innovative approaches to
global challenges through a series of
forums and follow-up activities.




                                                                                                  Beth Beck
                                                                   Space Operations Public Outreach Manager
                                                                                            February 8, 2011
National Aeronautics and Space Administration



              LAUNCH: Accelerating Innovation for a Sustainable Future
                                                        LAUNCH Innovators:
                                                        visionaries whose world-class
                                                        ideas, technologies or programs
                                                        show great promise for making
                                                        tangible impacts on society –
                                                        innovations that matter.




Mark Tonkin and son
growing trees in the desert!
Subsurface irrigation
technology uses brackish or
saline water without expensive
purification, desalination, fine                                                        Beth Beck
filtering or pressurizing.                               Space Operations Public Outreach Manager
                                                                                  February 8, 2011
National Aeronautics and Space Administration



            LAUNCH: Accelerating Innovation for a Sustainable Future
                 LAUNCH Council: a world-class body of entrepreneurs, scientists, engineers,
                 venture capitalists, leaders in government, media and business who guide innovators.




Each contributes to the cumulative power and wisdom of the
LAUNCH network – the Fellowship of Innovation.

                                                                                                     Beth Beck
                                                                      Space Operations Public Outreach Manager
                                                                                               February 8, 2011
National Aeronautics and Space Administration



           LAUNCH: Accelerating Innovation for a Sustainable Future
                                                  LAUNCH Forums focus on key challenge areas –
                                                  water, health, energy, air – giving thought leaders a
                                                  venue for evaluating creative ideas among peers and
                                                  joining in collaborative solution-driven discussions.




   Each innovator presents to the Council, followed by
   focused impact rotations, a process we call Innovator
   Speed Dating.


                                                                                                    Beth Beck
                                                                     Space Operations Public Outreach Manager
                                                                                              February 8, 2011
National Aeronautics and Space Administration



           LAUNCH: Accelerating Innovation for a Sustainable Future




LAUNCH Accelerator provides individual support to each
innovator to help sift through, absorb, and apply LAUNCH
forum recommendations.



                                                                                          Beth Beck
                                                           Space Operations Public Outreach Manager
                                                                                    February 8, 2011
National Aeronautics and Space Administration



              LAUNCH: Accelerating Innovation for a Sustainable Future



NASA MindMapr
real-time note-taking tool.




                                                   Note takers capture comments and key words which are
                                                   displayed in data visualization format on screens. Virtual
                                                   participants can log in, add comments, and pose questions.

                                                                                                         Beth Beck
                                                                          Space Operations Public Outreach Manager
                                                                                                   February 8, 2011
National Aeronautics and Space Administration



           LAUNCH: Accelerating Innovation for a Sustainable Future

                               Why LAUNCH? Why NASA?



 TED: Ideas Worth Spreading
 Simon Sinek
 “How Great Leaders Inspire Action”
 In his TED presentation, he shows
 how success starts with “why”
 before deciding “how” or “what.”




                                                                                      Beth Beck
                                                       Space Operations Public Outreach Manager
                                                                                February 8, 2011
National Aeronautics and Space Administration



           LAUNCH: Accelerating Innovation for a Sustainable Future




                                                          Simon Sinek tells us “why” we do things motivates us
                                                                   in different ways. Making money is different
                                                          motivation than creating change. The Wright Brothers
                                                           were successful because they were driven by a cause.
                                                                They wanted to change the course of the world.
                                                                                                 And they did!




                                        TED presentation Simon Sinek: “How Great Leaders Inspire Action.”
                                                                                                                  Beth Beck
                                                                                   Space Operations Public Outreach Manager
                                                                                                            February 8, 2011
National Aeronautics and Space Administration



            LAUNCH: Accelerating Innovation for a Sustainable Future
                                             Law of Diffusion of Innovations

Innovators and Early Adaptors are comfortable making
gut decisions driven by what they believe about the world
vs. what product is available for their use.
Example: long lines for Apple products.
The Early Majority won’t try anything until someone else
tries it first.




                                         TED presentation Simon Sinek: “How Great Leaders Inspire Action.”
                                                                                                                   Beth Beck
                                                                                    Space Operations Public Outreach Manager
                                                                                                             February 8, 2011
National Aeronautics and Space Administration



           LAUNCH: Accelerating Innovation for a Sustainable Future
                                                Why LAUNCH?



                                                                               Convene a conversation about
                                                                            innovative solutions to sustaining
                                                                             human life on and off this planet.




                        1.  Relevance! Create personal Space-Earth connection,
                            anchored in what each individual believes about the world.
                        2.  Leverage NASA’s problem-solving expertise to propel
                            solution to Earth’s most pressing problems.
                        3.  Cultivate a culture of innovative thinking.
                                                                                                          Beth Beck
                                                                           Space Operations Public Outreach Manager
                                                                                                    February 8, 2011
National Aeronautics and Space Administration



            LAUNCH: Accelerating Innovation for a Sustainable Future
                    Why Sustainability? Why should NASA care?


                                                      It’s what we do each and every day!
                                                              We sustain human life in the
                                                             extremely remote and hostile
                                                                    environment of space.
                                                      We create and store our own energy.
                                                        We conserve our consumables. We
                                                                  recycle waste water. We
                                                               monitor and cleanse the air.




Challenges we address in space mirror what
humans face here on Earth – only magnified.
                                                                                      Beth Beck
                                                       Space Operations Public Outreach Manager
                                                                                February 8, 2011
National Aeronautics and Space Administration



           LAUNCH: Accelerating Innovation for a Sustainable Future

                  We started with Why. We knew What. Real work in the How.



                                                    Why
                                                  Relevance
                                                Problem solving
                                                   What
                                                  Innovation
                                                     Hiw

                                                    What
                                                      TED+
                                                Innovation Mashup



                                                      How
                                                   10 Innovators
                                                    35 Council
                                                Focused Discussions
                                                     Follow up
                                                   Partnerships                                      Beth Beck
                                                                      Space Operations Public Outreach Manager
                                                                                               February 8, 2011
National Aeronautics and Space Administration



           LAUNCH: Accelerating Innovation for a Sustainable Future
                                            So what? What’s unique?




                                                      We convened a conversation, based on our leadership in
                                                            innovation and technology with no expectation of
                                                     organizational gain – other than the “whys” listed earlier.
                                                     We stayed away from traditional partners, show & tell, or
                                                                                     technology requirements.
                                                                       We intentionally kept LAUNCH small.




         “An extraordinarily productive event where innovators have
         an intense interaction with a diverse, high level mix of
         companies, entrepreneurs, agencies, marketers to produce
         high impact feedback at no cost to the innovators.”                                               Beth Beck
                                                                            Space Operations Public Outreach Manager
                                                                                                     February 8, 2011
National Aeronautics and Space Administration



            LAUNCH: Accelerating Innovation for a Sustainable Future



LAUNCH experience: harnessing
the collective genius to accelerate
individual innovation for a better
world.




                                                                                      Beth Beck
                                                       Space Operations Public Outreach Manager
                                                                                February 8, 2011
National Aeronautics and Space Administration



             LAUNCH: Accelerating Innovation for a Sustainable Future
                             Here’s a toast to LAUNCH with NASA’s recycled water!




Contact me:
@bethbeck
http://bethbeck.wordpress.com
www.linkedin.com/in/bethbeck
http://www.facebook.com/beth.beck


                                                                                                    Beth Beck
                                                                     Space Operations Public Outreach Manager
                                                                                              February 8, 2011

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LAUNCH: NASA Advisory Committee

  • 1. National Aeronautics and Space Administration LAUNCH: Accelerating Innovation Presentation to the NASA Advisory Council Education and Public Outreach Committee http://launch.org Beth Beck Space Operations Public Outreach Manager February 8, 2011
  • 2. National Aeronautics and Space Administration LAUNCH: Accelerating Innovation for a Sustainable Future What is LAUNCH? NASA, USAID, Department of State, and NIKE partnership to identify, showcase and support innovative approaches to global challenges through a series of forums and follow-up activities. Beth Beck Space Operations Public Outreach Manager February 8, 2011
  • 3. National Aeronautics and Space Administration LAUNCH: Accelerating Innovation for a Sustainable Future LAUNCH Innovators: visionaries whose world-class ideas, technologies or programs show great promise for making tangible impacts on society – innovations that matter. Mark Tonkin and son growing trees in the desert! Subsurface irrigation technology uses brackish or saline water without expensive purification, desalination, fine Beth Beck filtering or pressurizing. Space Operations Public Outreach Manager February 8, 2011
  • 4. National Aeronautics and Space Administration LAUNCH: Accelerating Innovation for a Sustainable Future LAUNCH Council: a world-class body of entrepreneurs, scientists, engineers, venture capitalists, leaders in government, media and business who guide innovators. Each contributes to the cumulative power and wisdom of the LAUNCH network – the Fellowship of Innovation. Beth Beck Space Operations Public Outreach Manager February 8, 2011
  • 5. National Aeronautics and Space Administration LAUNCH: Accelerating Innovation for a Sustainable Future LAUNCH Forums focus on key challenge areas – water, health, energy, air – giving thought leaders a venue for evaluating creative ideas among peers and joining in collaborative solution-driven discussions. Each innovator presents to the Council, followed by focused impact rotations, a process we call Innovator Speed Dating. Beth Beck Space Operations Public Outreach Manager February 8, 2011
  • 6. National Aeronautics and Space Administration LAUNCH: Accelerating Innovation for a Sustainable Future LAUNCH Accelerator provides individual support to each innovator to help sift through, absorb, and apply LAUNCH forum recommendations. Beth Beck Space Operations Public Outreach Manager February 8, 2011
  • 7. National Aeronautics and Space Administration LAUNCH: Accelerating Innovation for a Sustainable Future NASA MindMapr real-time note-taking tool. Note takers capture comments and key words which are displayed in data visualization format on screens. Virtual participants can log in, add comments, and pose questions. Beth Beck Space Operations Public Outreach Manager February 8, 2011
  • 8. National Aeronautics and Space Administration LAUNCH: Accelerating Innovation for a Sustainable Future Why LAUNCH? Why NASA? TED: Ideas Worth Spreading Simon Sinek “How Great Leaders Inspire Action” In his TED presentation, he shows how success starts with “why” before deciding “how” or “what.” Beth Beck Space Operations Public Outreach Manager February 8, 2011
  • 9. National Aeronautics and Space Administration LAUNCH: Accelerating Innovation for a Sustainable Future Simon Sinek tells us “why” we do things motivates us in different ways. Making money is different motivation than creating change. The Wright Brothers were successful because they were driven by a cause. They wanted to change the course of the world. And they did! TED presentation Simon Sinek: “How Great Leaders Inspire Action.” Beth Beck Space Operations Public Outreach Manager February 8, 2011
  • 10. National Aeronautics and Space Administration LAUNCH: Accelerating Innovation for a Sustainable Future Law of Diffusion of Innovations Innovators and Early Adaptors are comfortable making gut decisions driven by what they believe about the world vs. what product is available for their use. Example: long lines for Apple products. The Early Majority won’t try anything until someone else tries it first. TED presentation Simon Sinek: “How Great Leaders Inspire Action.” Beth Beck Space Operations Public Outreach Manager February 8, 2011
  • 11. National Aeronautics and Space Administration LAUNCH: Accelerating Innovation for a Sustainable Future Why LAUNCH? Convene a conversation about innovative solutions to sustaining human life on and off this planet. 1.  Relevance! Create personal Space-Earth connection, anchored in what each individual believes about the world. 2.  Leverage NASA’s problem-solving expertise to propel solution to Earth’s most pressing problems. 3.  Cultivate a culture of innovative thinking. Beth Beck Space Operations Public Outreach Manager February 8, 2011
  • 12. National Aeronautics and Space Administration LAUNCH: Accelerating Innovation for a Sustainable Future Why Sustainability? Why should NASA care? It’s what we do each and every day! We sustain human life in the extremely remote and hostile environment of space. We create and store our own energy. We conserve our consumables. We recycle waste water. We monitor and cleanse the air. Challenges we address in space mirror what humans face here on Earth – only magnified. Beth Beck Space Operations Public Outreach Manager February 8, 2011
  • 13. National Aeronautics and Space Administration LAUNCH: Accelerating Innovation for a Sustainable Future We started with Why. We knew What. Real work in the How. Why Relevance Problem solving What Innovation Hiw What TED+ Innovation Mashup How 10 Innovators 35 Council Focused Discussions Follow up Partnerships Beth Beck Space Operations Public Outreach Manager February 8, 2011
  • 14. National Aeronautics and Space Administration LAUNCH: Accelerating Innovation for a Sustainable Future So what? What’s unique? We convened a conversation, based on our leadership in innovation and technology with no expectation of organizational gain – other than the “whys” listed earlier. We stayed away from traditional partners, show & tell, or technology requirements. We intentionally kept LAUNCH small. “An extraordinarily productive event where innovators have an intense interaction with a diverse, high level mix of companies, entrepreneurs, agencies, marketers to produce high impact feedback at no cost to the innovators.” Beth Beck Space Operations Public Outreach Manager February 8, 2011
  • 15. National Aeronautics and Space Administration LAUNCH: Accelerating Innovation for a Sustainable Future LAUNCH experience: harnessing the collective genius to accelerate individual innovation for a better world. Beth Beck Space Operations Public Outreach Manager February 8, 2011
  • 16. National Aeronautics and Space Administration LAUNCH: Accelerating Innovation for a Sustainable Future Here’s a toast to LAUNCH with NASA’s recycled water! Contact me: @bethbeck http://bethbeck.wordpress.com www.linkedin.com/in/bethbeck http://www.facebook.com/beth.beck Beth Beck Space Operations Public Outreach Manager February 8, 2011