NASA has partnered with USAID, the Department of State, and NIKE to create LAUNCH, which identifies and supports innovative solutions to global challenges. LAUNCH selects visionary innovators working on issues like water, health, energy, and air quality. It convenes forums where innovators present to expert councils and receive feedback to accelerate their work. NASA's expertise in problem-solving and sustaining life in extreme environments makes it well-suited to help innovators address pressing issues on Earth.
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LAUNCH: NASA Advisory Committee
1. National Aeronautics and Space Administration
LAUNCH: Accelerating Innovation
Presentation to the NASA Advisory Council
Education and Public Outreach Committee
http://launch.org
Beth Beck
Space Operations Public Outreach Manager
February 8, 2011
2. National Aeronautics and Space Administration
LAUNCH: Accelerating Innovation for a Sustainable Future
What is LAUNCH?
NASA, USAID, Department of State, and
NIKE partnership to identify, showcase
and support innovative approaches to
global challenges through a series of
forums and follow-up activities.
Beth Beck
Space Operations Public Outreach Manager
February 8, 2011
3. National Aeronautics and Space Administration
LAUNCH: Accelerating Innovation for a Sustainable Future
LAUNCH Innovators:
visionaries whose world-class
ideas, technologies or programs
show great promise for making
tangible impacts on society –
innovations that matter.
Mark Tonkin and son
growing trees in the desert!
Subsurface irrigation
technology uses brackish or
saline water without expensive
purification, desalination, fine Beth Beck
filtering or pressurizing. Space Operations Public Outreach Manager
February 8, 2011
4. National Aeronautics and Space Administration
LAUNCH: Accelerating Innovation for a Sustainable Future
LAUNCH Council: a world-class body of entrepreneurs, scientists, engineers,
venture capitalists, leaders in government, media and business who guide innovators.
Each contributes to the cumulative power and wisdom of the
LAUNCH network – the Fellowship of Innovation.
Beth Beck
Space Operations Public Outreach Manager
February 8, 2011
5. National Aeronautics and Space Administration
LAUNCH: Accelerating Innovation for a Sustainable Future
LAUNCH Forums focus on key challenge areas –
water, health, energy, air – giving thought leaders a
venue for evaluating creative ideas among peers and
joining in collaborative solution-driven discussions.
Each innovator presents to the Council, followed by
focused impact rotations, a process we call Innovator
Speed Dating.
Beth Beck
Space Operations Public Outreach Manager
February 8, 2011
6. National Aeronautics and Space Administration
LAUNCH: Accelerating Innovation for a Sustainable Future
LAUNCH Accelerator provides individual support to each
innovator to help sift through, absorb, and apply LAUNCH
forum recommendations.
Beth Beck
Space Operations Public Outreach Manager
February 8, 2011
7. National Aeronautics and Space Administration
LAUNCH: Accelerating Innovation for a Sustainable Future
NASA MindMapr
real-time note-taking tool.
Note takers capture comments and key words which are
displayed in data visualization format on screens. Virtual
participants can log in, add comments, and pose questions.
Beth Beck
Space Operations Public Outreach Manager
February 8, 2011
8. National Aeronautics and Space Administration
LAUNCH: Accelerating Innovation for a Sustainable Future
Why LAUNCH? Why NASA?
TED: Ideas Worth Spreading
Simon Sinek
“How Great Leaders Inspire Action”
In his TED presentation, he shows
how success starts with “why”
before deciding “how” or “what.”
Beth Beck
Space Operations Public Outreach Manager
February 8, 2011
9. National Aeronautics and Space Administration
LAUNCH: Accelerating Innovation for a Sustainable Future
Simon Sinek tells us “why” we do things motivates us
in different ways. Making money is different
motivation than creating change. The Wright Brothers
were successful because they were driven by a cause.
They wanted to change the course of the world.
And they did!
TED presentation Simon Sinek: “How Great Leaders Inspire Action.”
Beth Beck
Space Operations Public Outreach Manager
February 8, 2011
10. National Aeronautics and Space Administration
LAUNCH: Accelerating Innovation for a Sustainable Future
Law of Diffusion of Innovations
Innovators and Early Adaptors are comfortable making
gut decisions driven by what they believe about the world
vs. what product is available for their use.
Example: long lines for Apple products.
The Early Majority won’t try anything until someone else
tries it first.
TED presentation Simon Sinek: “How Great Leaders Inspire Action.”
Beth Beck
Space Operations Public Outreach Manager
February 8, 2011
11. National Aeronautics and Space Administration
LAUNCH: Accelerating Innovation for a Sustainable Future
Why LAUNCH?
Convene a conversation about
innovative solutions to sustaining
human life on and off this planet.
1. Relevance! Create personal Space-Earth connection,
anchored in what each individual believes about the world.
2. Leverage NASA’s problem-solving expertise to propel
solution to Earth’s most pressing problems.
3. Cultivate a culture of innovative thinking.
Beth Beck
Space Operations Public Outreach Manager
February 8, 2011
12. National Aeronautics and Space Administration
LAUNCH: Accelerating Innovation for a Sustainable Future
Why Sustainability? Why should NASA care?
It’s what we do each and every day!
We sustain human life in the
extremely remote and hostile
environment of space.
We create and store our own energy.
We conserve our consumables. We
recycle waste water. We
monitor and cleanse the air.
Challenges we address in space mirror what
humans face here on Earth – only magnified.
Beth Beck
Space Operations Public Outreach Manager
February 8, 2011
13. National Aeronautics and Space Administration
LAUNCH: Accelerating Innovation for a Sustainable Future
We started with Why. We knew What. Real work in the How.
Why
Relevance
Problem solving
What
Innovation
Hiw
What
TED+
Innovation Mashup
How
10 Innovators
35 Council
Focused Discussions
Follow up
Partnerships Beth Beck
Space Operations Public Outreach Manager
February 8, 2011
14. National Aeronautics and Space Administration
LAUNCH: Accelerating Innovation for a Sustainable Future
So what? What’s unique?
We convened a conversation, based on our leadership in
innovation and technology with no expectation of
organizational gain – other than the “whys” listed earlier.
We stayed away from traditional partners, show & tell, or
technology requirements.
We intentionally kept LAUNCH small.
“An extraordinarily productive event where innovators have
an intense interaction with a diverse, high level mix of
companies, entrepreneurs, agencies, marketers to produce
high impact feedback at no cost to the innovators.” Beth Beck
Space Operations Public Outreach Manager
February 8, 2011
15. National Aeronautics and Space Administration
LAUNCH: Accelerating Innovation for a Sustainable Future
LAUNCH experience: harnessing
the collective genius to accelerate
individual innovation for a better
world.
Beth Beck
Space Operations Public Outreach Manager
February 8, 2011
16. National Aeronautics and Space Administration
LAUNCH: Accelerating Innovation for a Sustainable Future
Here’s a toast to LAUNCH with NASA’s recycled water!
Contact me:
@bethbeck
http://bethbeck.wordpress.com
www.linkedin.com/in/bethbeck
http://www.facebook.com/beth.beck
Beth Beck
Space Operations Public Outreach Manager
February 8, 2011