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1. +
In what ways does your media product use, develop or
challenge forms and conventions of real media
products? By Bethany Bouchareb

2. +
For my media coursework I
created 2 adverts, a web
pop up and a sponsorship
sequence on the topic of
fashion.

3. +
Did my media products follow
conventions?
Yes, my media products followed a number of conventions which I was able
to recognize through extensive research into adverts within the field of
fashion. Mainly I looked at the Boohoo festival collection advert, the Topshop
advert and the OMG Fashion advert. These existing adverts were each very
helpful to me in the process of creating my adverts.
 I used a convention of time, from my research of a timed analysis I found
that fashion adverts usually last approximately 30 seconds, this occurred
twice within my research into the existing adverts, excluding the Topshop
advert which lasted 49 seconds, however is a much more well known
brand. Due to this I saw the average time was 30 seconds, therefore my
adverts last 30-31 seconds each.

4. +
 I paid a lot of attention to the shot types within each existing
advert to determine which shots are common between each,
this then deciding what shots I would definitely use within my
advert as clearly they come across as a convention. The shots I
used which existed in other fashion adverts were (extreme)
close ups, tilt shots, zooms, pans and your basic long shots or
medium shots.
Evidence of close ups
My Advert Boohoo Advert

5. +  A convention which I found through the Boohoo advert, Topshop
advert and Missguided advert, is an element of fun is shown.
Within these adverts nothing is overly serious, it is more
lighthearted, showing the clothes in a subtle way as opposed to
the OMG Fashion advert which was very obvious as it basically
had the models modeling as if they were on a catwalk, I found this
more boring to watch than the other adverts. I tried to incorporate
this element of fun within my adverts, I did this by in one advert
having my models dancing around and in another advert, my
models having a food fight. I still showed the clothes which is the
aim of the advert (to promote the line), I did this through close ups
and tilts of the models dancing. For me to create this fun idea, the
mise en scene of props was essential as they enabled me to get
the foods for the food fights and enabled me to get balloons for the
sort of party theme advert.

6. +  I found that a convention between each advert I researched is they
use upbeat music, and the style of the upbeat song which they
choose usually describes the line of clothing. For example, I think
that in the Boohoo advert quite a summery song is used and every
teenager knows it was a summer song, so the music also
establishes their target audience. I decided I wanted to use well
known songs for my adverts so the target audience of 18-24 would
recognise it, but I also wanted them to be really upbeat because of
the ‘Urban’. Therefore I decided to use well known songs that had
been remixed in a dubstep format.
 I noticed that within fashion adverts not a lot of text is used and I
think this has been done on purpose so that text doesn't’t steal the
attention away from the clothes and action within the advert.
Occasionally in some adverts deals will flash across the screen to
try and engage with the audience as they make their product seem
cheaper. I followed this convention by putting the least amount of
text in possible. All I put in was my logo and website address at
the end of the advert.

7. + A convention which I
have followed and is also
seen in a Missguided
web pop up is the use of
a picture to display the
model wearing a part of
the line, this is to
promote it. In this case
we have both used 3
images of the same
model wearing the exact
same clothes in each
pose.
A convention which
I have followed and
is also seen on the
Missguided web
pop up is the use of
a shop now button
which takes the
person shopping
straight to the
website .

8. +
 Within my sponsorship sequence a convention I followed was
the time span, most sponsorship sequences which I
researched ranged from 6-8 seconds, also I found that the
majority of the clips within the sponsorship sequences I
researched were quite long, however I challenged this by
making them short as my sponsorship sequence was a series
of pictures.
 Also within my sponsorship sequence, I didn’t include the logo
of Geordie Shore (the program which I was sponsoring)
however this did follow some conventions as I found that the
use of the sponsored programs logo was varied, some adverts
used it and some didn’t. Unfortunately I couldn’t apply this to
fashion sponsorship sequences as I couldn’t find any online,
which meant I had to use any sponsorship which I could find.

9. +
What was original about my media
texts?
 Within my advert I used editing techniques which I had not
seen in any other adverts which I researched, I did this
because I wanted my advert to stand out and be interesting for
the audience to watch. I incorporated techniques which include
mirroring, 4 screens in one shot, the shot changing colour, etc.

10. +
In this OMG Fashion web
pop up there is a little ‘x’
which allows the pop up to
be taken down, it gives you
the option to if you want it to
go away or if you want to
engage in whatever it is
asking/offering.
In my web pop up I left out the little ‘x’
which allows you take the pop up
down because with my pop up you
click anywhere else but the pop up
(on the faded screen behind the pop
up) and it will disappear. I understand
this may be confusing for some as
many may continue to look for the
little ‘x’.n

11. +
 What was original about my sponsorship sequence was my use
of a series of photos instead of video, I thought this worked
really well for me. Throughout the editing of sponsorship
sequence I used flashes of white to make it seem like a photo
shoot which I think was appropriate due to the fact I was
advertising fashion, which is all about being seen and showed
off.

12. +
What influenced me?
 I was influenced to make a fun advert because of BooHoo and
Missguided adverts which I think are fun and are just a display of
the clothing, they have action within them and they set a scene,
and they show the kind of people they want in their clothing range,
fun people, which attracts a target audience of young people.
These adverts still remain to show the clothes, but in a less
obvious more fun way. These adverts were a heavy influence on
my adverts as I almost tried to mimic them in my own kind of way.
For my sponsorship sequence I was influenced by Geordie Shore
(what my clothing line sponsors) as I wanted to show my model as
glamorous as that is what the girls in it are portrayed as, also I
wanted to incorporate part of the show, I did this by including the
well known hand gesture.

13. +
Gary from
Geordie Shore
Model for my
advert

14. +
Media platforms used?
 My media texts can be shown on a variety of different media
platforms.
 The 2 adverts which I have created can be shown on the
television, a tablet, a phone- the internet (youtube, the clothing
lines website).
 The web pop up can be viewed on a tablet, a phone, a computer,
as it pops up on the webpage when you visit the clothing lines
website or when surfing on a browser, each media platform
requires an internet source.
 The sponsorship sequence can be viewed on the television as it
airs before, during the breaks and at the end of a specific program
on a specific channel.