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FROM THE INSIDE OUT: Simple Strategies  for Helping Support Staff  Become Part of the PR Team  www.slideshare.net/bethmichelle
PRESENTERS: Beth Milligan, Public Relation ship s
PRESENTERS: Michelle Vroom, Vroom Strategic Communications
It starts… on the  Frontlines!
Up to 90% of School Communication comes from  School District Employees!
Not  from your Superintendent  or  Board Members
And  not  from your PR/Communication Dept.
Build a Foundation Lay the Groundwork
Make your Staff…Your District’s Ambassadors!
Build a Foundation Conduct Staff Surveys or Hold Focus Groups Formal or Informal Listen & Learn!
Define your  Expectations
Create your Goals
Make sure they are Measurable
TOP 10  Simple Strategies
Strategy #1
Create an Employee Newsletter Include relevant news for everyone Create regular features Recognize employees
Strategy #2
Put Employees First Adopt  a “First to Know”  philosophy Remember: “7 Words You Don’t Want to Hear” from Employees
Strategy #3
Recognize Employees Recognition above Compensation Create Opportunities to Recognize Employees
Strategy #4
Train Staff Internal Opportunities External Opportunities Formally Recognize Training
Strategy #5
Build a Key Communicators Network Gather Information Distribute Information
Strategy #6
Make Employees Reporters Teach Employees  Give Employees Tools Create Venues for Sharing
Tip #7
Celebrate Employees  on Opening Day Invite & Welcome Compensate Recognize
Strategy #8
Use Personal Touches Emails Greeting Cards Custom Uniforms
Strategy #9
Seizing Opportunities
Seizing Opportunities Bus Driver Ball & Bus Road-EO Staff Picnic or Barbeque Food Tree or Event for Charity
Strategy #10
Conduct  a “Grass is Greener” Campaign Be an “Undercover Boss” Do a “Dirty Job” Offer to Swap Jobs for a Day
www.nspraohio.org Membership Benefits Professional Development Crisis Management Support Web 2.0 Expertise Networking Opportunities
Questions?

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