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What Social Media Is and Isn't

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VillageWorks Communications, Inc.
VillageWorks Communications, Inc.

Presentation to Greater Frederick Advertising Federation in March 2009. The discussion was an overview on what Social Media is, what it isn't and how to start using it as part of your marketing plan.

EmpresarialesTecnología
1 de 23
Beth Schillaci Social Media: What it is, What it isn’t and How to do it Right
Dr. Vannevar Bush Memex
Web 1.0
Web 2.0
Adoption Funnel Awareness Consideration Purchase
Customer Megaphone Use Form Opinion Share Opinion
The Big Picture Prospect Customer Purchase WOM
Social Media is Not That Different from Other Forms of Marketing
Tools are NOT Social Media
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How To Do It Right
Set Goals
Define Your Target Audience
Listen First
Create Your Strategy
Learn the Etiquette
Engage
Monitor
Rinse & Repeat
Challenges
Some Social Media Tools Social Networks Bookmarking Blogs Syndication Video Sharing YouTube uStream Blinkx Blip.tv vMix Revver Podcast Crackle GrindTV Vimeo flickr Mixpo My Photo Album PBase webshots Smugmug PrintRoom Picture Trail PhotoBucket metacafe Kodak Gallery Fotki dotphoto care2 Photo Sharing
What Does This Mean To You?
3 Core Social Networks

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What Social Media Is and Isn't