1. Bringing the on-line world to physical stores and spaces
The opportunity Competitive advantages
 Retailers lose about 3-4% of their sales due to stock-outs and  Keonn occupies an almost unique position in the value chain in the
target markets
poorly managed inventory
 Keonn is positioned between manufacturers of standard
 The advantages of e-commerce (rapid product search, depth radiofrequency solutions and system integrators, by offering
of information, recommendations) have not been introduced in customized solutions for retailers and hospitals
physical stores yet
Suppliers of Customized RF
End users:
 Persistent inventory and recommendations can lead to sales standard
radiofrequency
solutions for
retailers and
System
integrators
• Retailers
• Hospitals
increases above 15% in a retail store solutions hospitals
 Hospitals suffer important losses due to poorly managed
inventory of medical products.
 Keonn’s product portfolio offers an end-to-end solution and a one-stop
 Expired products used for analytics in hospitals may reach shopping value proposition for system integrators
20%, which leads to annual losses above 200k€ in an  Keonn is focused on a narrow market but with global reach. This focus
average hospital strategy together with strong R&D investment will allow becoming the
leader in this market
 The strong link between the University and Keonn allows performing
What does Keonn offer? R&D on new products, innovating and keeping ahead of competitors
Keonn provides solutions that identify and locate products in a  Intellectual Property portfolio
physical space in real-time, and bring the advantages of the on-  Partnership with the best system integrators in the target markets
line world to that space:
 Smart shelves and smart cabinets
 Interactive shelves Business model
 Interactive fitting rooms  Sale of products, including hardware and software, to system
 Smart points of sales integrators and value added resellers
 Non-intrusive anti-theft systems  Technology licensing
 Second-level maintenance
Go-to market strategy
1. Identification and selection of key system integrators, capable of
integration Keonn solutions with other off-the-shelf solutions, and
developing a customized solution for the end customer
2. Signature of agreements with selected system integrators
3. Support ant training to system integrators
What are the benefits for retailers?
 Higher sales by minimizing lost sales related to stock-outs, Partners
by providing customer recommendations that generate up-  Keonn has strong partnerships with system integrators and solution
selling and cross-selling, by helping customers locating the providers, that act as value added resellers of Keonn products
products they are looking for, etc.
 Improved customer experience
 Increased customer satisfaction and loyalty
 Cost reduction by increasing employee productivity,
decreasing shrinkage, reducing inventory working capital, Examples of end customers
accelerating returns management, accelerating the point of  Retailer (franchise chain) of children clothing
sales process, etc.  Large hypermarket chain
 Large manufacturer of milk and egg products
 Large shop-fitting manufacturer
What are the benefits for hospitals?  Distributor of products for hospitals
 Better service to patients
 Faster location of products Underlying technologies of Keonn solutions
 Cost reduction by minimizing expired products and shrinkage  Radiofrequency identification (RFID)
 Radiofrequency systems in general
 Improved working capital by better ordering decisions
 Computer vision and artificial intelligence
Leadership team
 Ramir De Porrata-Doria: Founder and CEO, PhD in Electrical
Engineering
 Rafael Pous: Founder and CTO, PhD in Electrical Engineering
(Berkeley) and Computer Science, University professor
 Ausias Vives: Product Development Manager, Electrical Engineer
 Antoni Ferrer: Operations Manager, Electrical Engineer