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Marketing Report
Summer 2013
Email Marketing
May 22, 2013
SMG Children’s Summer Series
Presents: Charlotte’s Web
Distributed to database of 346,000 Subscribers.
Email Marketing
May 29, 2013
Cock-a-doodle-doo come see
Chicken Run at the Aquafina
Children’s Summer Series.
Distributed to database of 346,000 Subscribers.
Email Marketing
June 3, 2013
The Big Red Dog is Back at the
Aquafina Children’s Summer
Series.
Distributed to database of 346,000 Subscribers.
Email Marketing
June 10, 2013
Gather your minions to see the
original Despicable Me before
the sequel comes out.
Distributed to database of 346,000 Subscribers.
Email Marketing
June 20, 2013
Follow That Bird...to SMG
Distributed to database of 346,000 Subscribers.
Email Marketing
July 3, 2013
Aquafina Summer Series and
the Muppets Take Manhattan
Distributed to database of 346,000 Subscribers.
Screenvision Exposure
•  12 eaters
•  107 Screens
•  15,697 Seats
•  16 weeks
•  Approximately 2M general attendance
exposed to slide impressions
•  X3 Slides viewed per visit = 6M
impressions
•  $ Value of same ad run if purchased from
Screenvision i/o SMG = $53,600
Apple TV Exposure
•  12 eaters
•  16 Weeks
•  Approximately 2M general attendance
exposed to slide impressions
•  X3 Slides viewed per visit = 6M
impressions
•  Exposure not available for sale.
Posters
•  Day Cares
•  Schools
•  Libraries
•  Churches
Posters
•  Day Cares
•  Schools
•  Libraries
•  Churches
Facebook Campaigns
Aquafina Children's Summer Series Marketing Report - Summer 2013
PLANO	
   COPPERFIELD	
   ARLINGTON	
   LEWISVILLE	
   ROYAL	
   CITY	
  CENTRE	
   HOLCOMB	
   SCOTTSDALE	
   WHEATON	
   SPRING	
  VALLEY	
   DULUTH	
   EPICENTRE	
   TOTALS	
  
CHARLOTTE'S	
  WEB	
   289	
   275	
   409	
   277	
   396	
   440	
   527	
   366	
   294	
   213	
   277	
   348	
   4111	
  
CHICKEN	
  RUN	
   154	
   214	
   311	
   137	
   316	
   210	
   528	
   214	
  	
  	
   177	
   249	
   164	
   2674	
  
CLIFFORD'S	
  REALLY	
  BIG	
  MOVIE	
   334	
   445	
   686	
   298	
   391	
   478	
   811	
   315	
   243	
   173	
   289	
   175	
   4638	
  
DESPICABLE	
  ME	
   538	
   707	
   1089	
   345	
   548	
   808	
   1109	
   382	
   383	
   305	
   470	
   365	
   7049	
  
HOW	
  TO	
  TRAIN	
  YOUR	
  DRAGON	
   349	
   388	
   415	
   223	
   387	
   372	
   550	
   189	
   357	
   224	
   330	
   360	
   4144	
  
MUPPETS	
  TAKE	
  MANHATTAN	
   226	
   305	
   387	
   173	
   389	
   413	
   464	
   172	
   231	
   158	
   251	
   322	
   3491	
  
OPEN	
  SEASON	
   234	
   215	
   359	
   177	
   370	
   333	
   412	
   65	
   116	
   114	
   190	
   285	
   2870	
  
FOLLOW	
  THAT	
  BIRD	
   221	
   198	
   343	
   164	
   421	
   259	
   358	
   118	
   195	
   134	
   133	
   327	
   2871	
  
SHREK	
   200	
   246	
   360	
   182	
   393	
   423	
   367	
   163	
   301	
   107	
   155	
   248	
   3145	
  
THE	
  LORAX	
   190	
   429	
   390	
   200	
   313	
   380	
   698	
   135	
   255	
   171	
   339	
   335	
   3835	
  
VEGGIE	
  TALES	
   362	
   276	
   426	
   285	
   505	
   371	
   384	
   135	
   273	
   187	
   88	
   251	
   3543	
  
TOTALS	
   3097	
   3698	
   5175	
   2461	
   4429	
   4487	
   6208	
   2254	
   2648	
   1963	
   2771	
   3180	
   42371	
  
A Refreshing Summer with Aquafina was had by all at Studio Movie Grill…
2013 SMG AQUAFINA CHILDRENS SUMMER SERIES ATTENDANCE
Attendees by State
Texas
Georgia
North
Carolina
Illinois
A1endees	
  by	
  Metro	
  
Atlanta,	
  GA	
  
CharloLe,	
  NC	
  
Chicago,	
  IL	
  
Dallas,	
  TX	
  
Houston,	
  TX	
  
ScoLsdale,	
  AZ	
  
12 THEATERS
11 MOVIES
42,371 PEOPLE
ENJOYING AQUAFINA
Summary of Marketing Exposure
•  11 Weeks
•  5 Screenings/week = 55 screenings per location
•  X 12 locations = 660 screenings total
•  42,371 Attendees
•  6 emails x distribution to 346,000 subscribers = 2,076,000 emails
•  11 Facebook posts
•  394,914 impressions
•  613 likes
•  259 shares
•  30 comments
•  3 Screenvision slides
•  Exposure to 2M regular attendance
•  X 3 slides viewed per visit = 6M impressions
•  Approximate retail value of ad space: $53,600
•  Apple TV Exposure
•  Exposure to 2M regular attendance
•  X3 Slides viewed per visit =6M impressions
•  Exposure not available for sale.
•  4 Poster versions distributed
•  Schools
•  Churches
•  Libraries
•  Daycares
For SMG Series Sponsorship Information
Please contact:
Lynne McQuaker
Director of Alternate Programming
lmcquaker@studiomoviegrill.com
8350 N. Central Expressway
Suite 400
Dallas, Texas 75206

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Aquafina Children's Summer Series Marketing Report - Summer 2013

  • 2. Email Marketing May 22, 2013 SMG Children’s Summer Series Presents: Charlotte’s Web Distributed to database of 346,000 Subscribers.
  • 3. Email Marketing May 29, 2013 Cock-a-doodle-doo come see Chicken Run at the Aquafina Children’s Summer Series. Distributed to database of 346,000 Subscribers.
  • 4. Email Marketing June 3, 2013 The Big Red Dog is Back at the Aquafina Children’s Summer Series. Distributed to database of 346,000 Subscribers.
  • 5. Email Marketing June 10, 2013 Gather your minions to see the original Despicable Me before the sequel comes out. Distributed to database of 346,000 Subscribers.
  • 6. Email Marketing June 20, 2013 Follow That Bird...to SMG Distributed to database of 346,000 Subscribers.
  • 7. Email Marketing July 3, 2013 Aquafina Summer Series and the Muppets Take Manhattan Distributed to database of 346,000 Subscribers.
  • 8. Screenvision Exposure •  12 eaters •  107 Screens •  15,697 Seats •  16 weeks •  Approximately 2M general attendance exposed to slide impressions •  X3 Slides viewed per visit = 6M impressions •  $ Value of same ad run if purchased from Screenvision i/o SMG = $53,600
  • 9. Apple TV Exposure •  12 eaters •  16 Weeks •  Approximately 2M general attendance exposed to slide impressions •  X3 Slides viewed per visit = 6M impressions •  Exposure not available for sale.
  • 10. Posters •  Day Cares •  Schools •  Libraries •  Churches
  • 11. Posters •  Day Cares •  Schools •  Libraries •  Churches
  • 14. PLANO   COPPERFIELD   ARLINGTON   LEWISVILLE   ROYAL   CITY  CENTRE   HOLCOMB   SCOTTSDALE   WHEATON   SPRING  VALLEY   DULUTH   EPICENTRE   TOTALS   CHARLOTTE'S  WEB   289   275   409   277   396   440   527   366   294   213   277   348   4111   CHICKEN  RUN   154   214   311   137   316   210   528   214       177   249   164   2674   CLIFFORD'S  REALLY  BIG  MOVIE   334   445   686   298   391   478   811   315   243   173   289   175   4638   DESPICABLE  ME   538   707   1089   345   548   808   1109   382   383   305   470   365   7049   HOW  TO  TRAIN  YOUR  DRAGON   349   388   415   223   387   372   550   189   357   224   330   360   4144   MUPPETS  TAKE  MANHATTAN   226   305   387   173   389   413   464   172   231   158   251   322   3491   OPEN  SEASON   234   215   359   177   370   333   412   65   116   114   190   285   2870   FOLLOW  THAT  BIRD   221   198   343   164   421   259   358   118   195   134   133   327   2871   SHREK   200   246   360   182   393   423   367   163   301   107   155   248   3145   THE  LORAX   190   429   390   200   313   380   698   135   255   171   339   335   3835   VEGGIE  TALES   362   276   426   285   505   371   384   135   273   187   88   251   3543   TOTALS   3097   3698   5175   2461   4429   4487   6208   2254   2648   1963   2771   3180   42371   A Refreshing Summer with Aquafina was had by all at Studio Movie Grill… 2013 SMG AQUAFINA CHILDRENS SUMMER SERIES ATTENDANCE
  • 15. Attendees by State Texas Georgia North Carolina Illinois A1endees  by  Metro   Atlanta,  GA   CharloLe,  NC   Chicago,  IL   Dallas,  TX   Houston,  TX   ScoLsdale,  AZ  
  • 16. 12 THEATERS 11 MOVIES 42,371 PEOPLE ENJOYING AQUAFINA
  • 17. Summary of Marketing Exposure •  11 Weeks •  5 Screenings/week = 55 screenings per location •  X 12 locations = 660 screenings total •  42,371 Attendees •  6 emails x distribution to 346,000 subscribers = 2,076,000 emails •  11 Facebook posts •  394,914 impressions •  613 likes •  259 shares •  30 comments •  3 Screenvision slides •  Exposure to 2M regular attendance •  X 3 slides viewed per visit = 6M impressions •  Approximate retail value of ad space: $53,600 •  Apple TV Exposure •  Exposure to 2M regular attendance •  X3 Slides viewed per visit =6M impressions •  Exposure not available for sale. •  4 Poster versions distributed •  Schools •  Churches •  Libraries •  Daycares
  • 18. For SMG Series Sponsorship Information Please contact: Lynne McQuaker Director of Alternate Programming lmcquaker@studiomoviegrill.com 8350 N. Central Expressway Suite 400 Dallas, Texas 75206