Pepsi subsidiary Aquafina sponsored the 2013 Children's Summer Series at Studio Movie Grill, enabling thousands of family to enjoy popular children's films at a reduced ticket price of $1-2. This report details the marketing exposure SMG gave to Aquafina in exchange for sponsorship of the series. For information on sponsoring a film series at SMG, contact Lynne McQuaker at lmcquaker@studiomoviegrill.com
2. Email Marketing
May 22, 2013
SMG Children’s Summer Series
Presents: Charlotte’s Web
Distributed to database of 346,000 Subscribers.
3. Email Marketing
May 29, 2013
Cock-a-doodle-doo come see
Chicken Run at the Aquafina
Children’s Summer Series.
Distributed to database of 346,000 Subscribers.
4. Email Marketing
June 3, 2013
The Big Red Dog is Back at the
Aquafina Children’s Summer
Series.
Distributed to database of 346,000 Subscribers.
5. Email Marketing
June 10, 2013
Gather your minions to see the
original Despicable Me before
the sequel comes out.
Distributed to database of 346,000 Subscribers.
6. Email Marketing
June 20, 2013
Follow That Bird...to SMG
Distributed to database of 346,000 Subscribers.
7. Email Marketing
July 3, 2013
Aquafina Summer Series and
the Muppets Take Manhattan
Distributed to database of 346,000 Subscribers.
8. Screenvision Exposure
• 12 eaters
• 107 Screens
• 15,697 Seats
• 16 weeks
• Approximately 2M general attendance
exposed to slide impressions
• X3 Slides viewed per visit = 6M
impressions
• $ Value of same ad run if purchased from
Screenvision i/o SMG = $53,600
9. Apple TV Exposure
• 12 eaters
• 16 Weeks
• Approximately 2M general attendance
exposed to slide impressions
• X3 Slides viewed per visit = 6M
impressions
• Exposure not available for sale.
17. Summary of Marketing Exposure
• 11 Weeks
• 5 Screenings/week = 55 screenings per location
• X 12 locations = 660 screenings total
• 42,371 Attendees
• 6 emails x distribution to 346,000 subscribers = 2,076,000 emails
• 11 Facebook posts
• 394,914 impressions
• 613 likes
• 259 shares
• 30 comments
• 3 Screenvision slides
• Exposure to 2M regular attendance
• X 3 slides viewed per visit = 6M impressions
• Approximate retail value of ad space: $53,600
• Apple TV Exposure
• Exposure to 2M regular attendance
• X3 Slides viewed per visit =6M impressions
• Exposure not available for sale.
• 4 Poster versions distributed
• Schools
• Churches
• Libraries
• Daycares
18. For SMG Series Sponsorship Information
Please contact:
Lynne McQuaker
Director of Alternate Programming
lmcquaker@studiomoviegrill.com
8350 N. Central Expressway
Suite 400
Dallas, Texas 75206