Branding and marketing are essential for any business - the practice of law is no different. Learn tips and resources for establishing a business brand, attracting, and retaining clients.

1. It’s All About Branding and Marketing
By Beverly Michaelis
@OreLawPracMgmt
How can you highlight your unique abilities to attract potential clients? Easy! Take tips from the
expert! Personal Branding in One Hour for Lawyers tells you all you need to know. Check out
this blog post from Law Technology Today. (Save money when ordering Personal Branding in
One Hour for Lawyers by using the PLF’s ABA discount Promotional Code PAB8EOSB.)
Even better, the November/December issues of Law Practice Magazine and Law Practice
TODAY are all about marketing. Feature articles include:
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Beyond Self-Promotion
Make Referral Marketing Work for You
Keep Your Clients Happy
The Changing Definition of Value
Building and Sustaining a Business Development Culture
Top Five Ways to Annoy Your Website Visitor
Standing Out in Search with Rich Snippets
Google+: You, Your Law Firm, and the Future of Search
Quickly Making a Professional-Looking Website
The icing on the cake? The Professional Liability Fund has recently added a collection of
checklists, worksheets, and marketing guides to our Web site:
1. Checklist - Create a Marketing Plan for Your Small Law Firm
2. Checklist – Law Practice Business Development Goal Setting
3. Marketing and Business Development Worksheets
 Assessing Your Law Firm’s Competition Worksheet
 Choosing a Niche Target Market Worksheet
 Crafting an Elevator Speech Worksheet
 Law Practice Marketing Budget Worksheet
 Law Practice Target Markets Contact Worksheet
4. Marketing Plans – Sample and Completed
5. Marketing and Business Development: Crucial Skills – by our own Sheila Blackford
To access these documents from the PLF Web site, select Practice Aids and Forms >
Marketing.
Our thanks to the Institute of Continuing Legal Education for graciously
permitting us to use their forms.
All Rights Reserved – Beverly Michaelis
Originally posted at http://oregonlawpracticemanagement.com/2013/12/09/its-all-aboutbranding-and-marketing/