This document provides tips for running an effective fundraising campaign, including setting up a listening post to understand your target community, defining a clear and simple theme, calling supporters to a specific action, enlisting key influencers, telling an emotional story, and creating opportunities for online and offline engagement and conversation to build relationships with supporters.

2. LISTEN
You need to know what your target community
are discussing, what they are talking about and
what they want to know. Set up a listening
post, engage with the conversations and then
begin to ask for support. People need to know
you. Would you give to a complete stranger who
demanded money off you in the street. Think
about it.

3. Get your theme clear
Make sure your cause is strong and can be
defined within a simple sentence. Compare it to
others. Simple and strong are the rules for your
theme.

4. Call to action
Again keep it clear and simple. Motivate people
with clear steps on what they need to do. Inspire
them, motivate them and help them by keeping it
simple.

5. Add Love and support
Turbo-charge your campaign by enlisting your
supporters, your local community and
stakeholders to share and spread the love. Use
Social Media plug ins, link to other sites and
websites, and virally spread the message.

6. Enlist your closest
supporters
Using your listening post, get the key influencers
to support your cause. Establish a conversation
with them and engage with them. Create
rapport. Check the lists that are focused on
your cause through Facebook, Twitter, YouTube
etc.

7. Make it immediate
Use Headlines. Use current events to push your
cause. Use conversations that people are
engaged in and use deadlines. Set a date and
stick to it, this prompts people to act and within
a time scale.

8. Set clear goals
Define what it is you want to achieve and how
you will measure your achievements. You need
to know how the campaign is doing so evaluate
as you go along. Remember define
goals, targets and milestones.

9. Tell a story
Making an emotional connection is vital. Use
video, photos, story telling to achieve the
maximum impact. We want to feel and then we
will give and support. Your cause has to
connect to us at an emotional level.

10. Create a conversation
Know where you will find your supporters.
Engage with your current and potential
supporters. You need to understand where they
are listening. You will need a blog, website,
social networking and others to ensure a wide
response.

11. Mobile component
We all have limited resources so use every
platform open to you. Text people, get your
social platforms mobile. Think of Text to Give
and other fundraising campaigns on mobile
phones.

12. Mini Actions
Create smaller targets within your main
campaign. People like to see progress. A
contest, live chats, webinar, a way to keep in
contact with people who are given or who may
give. Follow up with these people. Once you
have them do not lose them.

13. Create offline events
Although you use online resources, do not forget
to get your supporters to real time events. Get
them into your organisation and make real
relationships with them. Your ideal target is a
deep connection and relationship with all your
supporters.