Overview of the online recruiting market today and thoughts on best practices to be successful

1. How the best companies
attract talent….
Presented by Bill Fanning

2. Today’s Goal
Discuss the following:
Effectively find active and passive candidates
Build a profile of success
Deploy a balanced media plan
Measure the results - MAXIMIZE ROI

3. What does that mean?
How are organizations
connecting with talent?
Is that social media?
How do I know what to use?
What is balanced?
Where should I start?

4. Develop an ideal candidate profile
Define internal success examples
Focus the engagement criteria
Build a balanced media plan
Measure and improve continuously

5. “Who” is the candidate you need?
Focus Industry Diversity
Veteran Skills Degree Active
Age College Education Training
Free Agent
Passive
Experience Background Certificates
Generation

6. Build a Success Profile….
Interview hiring manager
Review performance records
Who are the top performers?
What trends or benchmarks exist?
Can you build a profile for ideal candidate?
Where did they come from?
Where is the best place online to engage?

7. OK, so I know who I want, but…
how do I engage them?

8. Consider candidate types you want
Understanding the type of candidate you want to engage will dramatically sharpen
your media approach to communicating with them…
Active Free Agent Passive

9. Free Agent?
Source: Jobseeker Nation

10. How can you connect with them?

11. Its part art and part science…
Passive
Candidate
Engineer
Ivy
League
Media Plan

12. Where are candidates coming from?

13. Job Boards
Are
Dead?

14. “While the landscape is changing, job boards certainly
are not dead. To the contrary, 81% of organizations
will spend on job boards this year. …”
Karen O’Leanord
Talent Acquisition Factbook 2011
Bersin & Associates

15. How are job boards performing?
Niche Job Boards target loosely affiliated groups
of people with similar connections…

19. What has changed?
• 64% of job seekers use 3 or more job boards in their search
• 58.8% of job seekers use Professional Networks in their search
• 50% of job seekers use niche websites in their search
• 75.5% of jobseekers use job boards to find new jobs
• 52.8% are looking to identify new employers / industry
• 52.8% are looking to locate job, then apply through ATS
• 88.5% use LinkedIn to aid in their job search via networking
Source: 2011 Online Recruiting Survey – Job Board Doctor

28. So let’s review….
• Know what your looking for
– Strong candidate profile!
• Look at what has worked best in the past
– The data is typically there
• Decide who you want to reach
– Active, Passive and Free Agents….
• Build a Balanced Media Plan to ensure success
– National, Aggregators, Social, Niche & Regional

30. • Privately held technology company - founded in 2001
• Largest third-party operator of niche job boards in the world
– Over 1,500 different job boards like SHRM, SAP & BAAN
– Wholesaler… Not a retail sale
• 871 on Inc. 5000 fastest growing private companies
• Distribute over 1,000,000+ job postings per year
– Offer comprehensive career site services
– Job requisition distribution
– Recruitment advertising performance analytics

31. • Digital Media Strategy
– Based on exposure to thousands of sites
– Understand what works for similar positions
– Historical data at the ready!
• Job Distribution Platform
– Extremely adaptable
– Any job, to any site, independent of volume
– Enables strong social focus
• Detailed & Real-time Analytics
– Know what is working
– Fix what is not - NOW
• Very cost effective tool
• Deliver extremely strong customer support
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32. How does it work?
Over 13,000 Job Sites
• National
• Aggregator
Media OneClick • Niche
Selection Job Distribution • Regional
• Social
Media Detailed
Recommendation Analytics
• Free
• Diversity
• Colleges
Complete Control
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33. Dedicated Account Management
• Performance monitoring of your postings!
– Works to improve low performing postings
– Credit management
– Job design and placement (including print)
– Recommends high-performing media
– Resolves any and all service issues
• Monthly reviews posting history
• Quarterly reviews and optimization
– Maximize the value from OneClick

34. Digital Media Strategy
• Review and evaluate current strategy
• Identify gaps
• Recommend resources and solutions; including:
– SEO/SEM
– Social Media
– Brand Advertising
– Job Board/Posting Optimization
– Resume Database Optimization
• Ongoing analysis and optimization
– Based on real-time data
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35. WIIFM?
Why would partnering with JobTarget help you
Find candidates and fill positions?
• The best distribution partner available
• Very easy to use
• flexible and broad reach
• Incredible Customer Service
• Digital Media Services
• Cost effective with strong ROI
• Supports your market very well
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37. Presenter Information
Bill Fanning
Director, Employer Sales
JobTarget, LLC
(860) 288-5432
b.fanning@jobtarget.com
As the Director of Sales for JobTarget, Bill Fanning has nearly 20
years of experience introducing cutting-edge recruitment
technology to various industries. Mr. Fanning has worked with
leading organizations such as PeopleSoft, Oracle, Monster.com
and, most recently, led sales for TheLadders.com in North America.
During his career, Mr. Fanning has seen the evolution of recruiting
technology and how complex the process can be to reach
candidates. He will provide a brief overview of how recruiting has
evolved, as well as insight into the new, most effective ways to
quickly find, engage and hire the best candidates