Presentation given at the Association of Canadian Publishers annual general meeting (professional development day). Provides an overview of a research paper written for and published by Livres Canada Books.

1. Brian f. o’leary Magellan media consulting partners Association of Canadian Publishers Annual General Meeting June 13, 2011 Best practices for exporting digital books

2. Overview of today’s talk Background Goals Primary findings Market intelligence Options for international rights Recommendations

3. Background LCB mission Impact of new technologies (Widely) different market profiles Prepare ‘now’

4. Research goals Market intelligence Options to maintain, sell or license rights Recommendations to maximize digital income Provide an annex of resources

5. Primary findings: content U.S. leads the way Significant expansion expected in U.K., France Emerging: Spain, Germany, Netherlands Regional rights sales a challenge

6. Primary findings: technologies Content forms are evolving Dedicated eReadersand multifunction devices Tablets may supplant other devices for reading

7. Market intelligence Worldwide U.S. U.K. France New and emerging markets

8. Worldwide trends $4.6 Billion (2009), largely U.S. Education, trade, professional markets Special-interest sales Broader, pan-market issues Evolving value chain Workflow VAT policies Impact of piracy

9. Qualifying potential markets Affordable, attractive eReading devices Wide range of content Perceived price competitiveness Easy interfaces

10. Market share by sales channel (U.S.) Source: Barclays Capital (2010)

11. Growth in digital book share (U.S.)

12. Current profile: United States Online, chain dominance Digital content availability Multiple platforms Agency pricing Vertical stores Discovery starts with content

13. Market share by sales channel (U.K.) Source: Barclays Capital (2010)

14. Growth in digital book share (U.K.)

15. Current profile: United Kingdom Independents still prevalent Online sales underdeveloped Concerns about market size, rights Less optimistic about agency pricing Consumption profile parallels the U.S. in 2008

16. Market share by sales channel (France) Source: Barclays Capital (2010)

17. Growth in digital book share (France)

18. Current profile: France Chains and supermarkets eBook market just developing Three digital platforms Uniform pricing Potentially younger market

19. Growth in digital book share (emerging markets) 1Barclays Capital estimates; 2PriceWaterhouseCoopers estimates

20. Current profile: Emerging markets Spain, Germany, Netherlands Generally not Canadian publishing targets Potential growth: India, Australia Platform competition a signal Worth watching all of these markets

21. International rights: current models Sell rights by territory or language Retain rights, sell through aggregators Retain rights, sell direct Sources: Magellan analysis

22. Selling rights by territory or language “Traditional” model Region, countryor language Typically takes time to negotiate With digital, a lag can cause frustration Some (small) markets may be missed

23. Making digital work with the traditional model Broader negotiations, concluded more quickly Partner with publishers that can offer both print and eBook distribution Test eBook-only in smaller markets

24. Selling digital and print rights separately May affect willingness of local partners to buy or promote a print title Can work with international aggregators (Kobo, Apple, Google) Can also work with local aggregators (complex arrangements; may be publisher-specific)

25. Retaining digital rights and selling direct Improved margins; publisher controls pricing Direct selling can provide insight Challenges: discoverability and access Need content depth or focus Can try “verticals”, consortia

26. Emerging models Lending (consumers, libraries) Subscription Consortia “Netflix”-like Digital-onlyor digital-first

27. Preparing for new digital models Be sure that rights are well-tracked and up to date Know where your files are (ideally, in-house) Align your metadata with partner requirements If you want to sell content components, plan ahead Think globally

28. Recommendations: Getting started EPUB Simple before enhanced If enhanced, think platform

29. Recommendations: Going global Direct sales? Devices and markets are complex Partners can help If geographically focused, you can choose Worldwide rights gaining in value

30. Recommendations: Internal assessments Subscription and component sales Cost containment and agile content Piracy can point out demand Keep up with VAT Buy and use eReaders

31. Digital penetration in selected markets Sources: Barclays Capital, PwC, Magellan analysis

32. Digital penetration in selected markets Sources: Barclays Capital, PwC, Magellan analysis

33. Additional resources Livres Canada Books, “Exporting digital books: A guide to best practices” Barclays Capital, “eBooks – Digital positive for once?”, 17 Sep 2010 Outsell, “Worldwide eBooks market size and forecast report”, 21 Jun 2010 PwC, “Turning the page: The future of eBooks”, 2010 Brian.oleary@magellanmediapartners.com