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Writing Proposals and Progress Reports Chapter Outline Writing Proposals Proposal Questions Proposal Style Proposals for Class Research Projects Proposals for Action Sales Proposals Business Plans and Other Proposals for Funding Budget and Costs Sections Writing Progress Reports Chronological Progress Reports Task Progress Reports Recommendation Progress Reports Summary of Key Points Page 563IN THE NEWS Proposals by Corporate Investors Public companies invite proposals from their shareholders on the company’s response to its stakeholders. Corporate investors, led by religious groups and socially responsible investors, have increasingly been bringing forth environmental and social proposals. Often companies work with proponents of these proposals to arrive at mutually agreeable outcomes. The growth in these proposals has been tremendous—from around 7% to 32% between 2004 and 2007—counting those that garnered at least 15% votes. Among specific issues that these proposals address are companies’ sexual orientation policies, pollution policies, labor policies, efforts on climate change, and political contributions. Some of these proposals find mention in the following year’s annual or corporate sustainability report, while some others result in specific agreements with the company. Proposals can be resubmitted, so it’s in the companies’ interest to take proposals seriously. Two major examples come from Exxon. The Sisters of St. Dominic were the lead filers on a proposal, which got 31% support, asking for greenhouse gas reduction. A different proposal from an individual investor, which got 27% support, asked for the development of renewable energy sources. Another instance is Domini Social Investments’ proposal asking Home Depot to produce a report on its sustainably harvested lumber. Home Depot agreed to publish on its Web site its wood purchasing policy, including quantitative information. “Corporate investors . . . have increasingly been bringing forth environmental and social proposals.” Adapted from William J. Holstein, “A Bumper Crop of Green Proposals,” in BusinessWeek: Managing: Your Board: Armchair MBA, http://www.businessweek.com/managing/content/jun2008/ca20080626_395541.htm (accessed April 11, 2009). Page 564Learning Objectives After studying this chapter, you will know how to Write proposals. Prepare budget and costs sections. Write progress reports. Proposals and progress reports are two documents that frequently are part of larger, longer projects. Proposals argue for the work that needs to be done and who will do it. Progress reports let people know how you are coming on the project. Writing Proposals In the workplace, much work is routine or specifically assigned by other people. But sometimes you or your organization will want to consider something different, and you will need to write a proposal for that work. Generally, proposals are created for projects that are longer or more expensive than routine w.
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Public relations objectives and strategies
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Public Relations Objectives:
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