Featherdown Farms offers educational family holidays in rural settings. Their target audience is families with children aged 2-15 from urban areas like southeast England. While business did not suffer significantly in the recession, the document outlines opportunities to increase off-season bookings and repeat customers through improved marketing communications. A proposed strategy includes a week-long promotional spectacle in London stations, sponsoring local farmers markets, developing a website and app, and partnering with a national charity to increase brand awareness and promote their values of animal welfare and support of local communities.