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Will Digital be the next TV in India anytime soon? Perspective of a Digital Entrepreneur
Reach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising ,[object Object],[object Object],[object Object],[object Object]
Advertising (Contd)
Advertising (Contd) Internet as a % of total advertising
Advertising (Contd)
Advertising in India ,[object Object],[object Object],[object Object],[object Object],[object Object],Source:  Lintas Media Group
Advertising in India (Contd)  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Targetting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business/Brand building ,[object Object],[object Object],[object Object]
Media / Online Companies convergence
Convergence ,[object Object],[object Object],[object Object]
Video usage online Youtube channels with most views in Nov 2007
Video usage online (Contd)
IPTV Subscribers
Growth Trajectory ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object]
Discussion / Questions

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Will Digital Be The Next Tv In India

Notas del editor

  1. http://www.ofcom.org.uk/research/cm/icmr07/overview/emerging/