1. Investor Presentation
Scott Rewick
408-605-0855
scott@adex.com

2. Safe Harbor Statement
This presentation contains “forward-looking statements” within the meaning of the Securities Act of
1933, as amended, the Securities Exchange Act of 1934, as amended, and the Private Securities
Litigation Reform Act of 1995, which are intended to be covered by the safe harbor created thereby.
You can identify forward-looking statements by words such as “anticipates,” “expects,” “intends,”
“plans,” “projects,” “believes,” “estimates,” and similar expressions. Specifically, statements
regarding AdEx Media’s future business, including any revenue projections, costs, earnings or other
financial items, as well as statements relating to the objectives of management and other business
plans, including anticipated new products and investments, are forward looking statements. These
forward-looking statements are not guarantees of future performance but are rather based upon
management's current expectations and assumptions as to future events that may not prove to be
accurate. Actual results may differ materially from those projected as a result of certain risks and
uncertainties, including but not limited to: the demand for personal computers; the growth of the
markets addressed by our products and our customers' products; the demand for and market
acceptance of our products; our ability to successfully compete in the markets in which we do
business; our ability to successfully address the cost structure of our products; the ability to develop
and implement new technologies and to obtain protection for the related intellectual property; and
our ability to realize financial and strategic benefits of past and future transactions. Other factors
that could cause actual results to differ materially from those described in the forward-looking
statements include other economic, business, competitive and/or regulatory factors affecting AdEx
Media’s business generally. These risks and uncertainties, and others, that relate to AdEx Media’s
business and financial condition are detailed from time to time in AdEx Media’s Securities and
Exchange Commission filings. These forward-looking statements are made only as of the date
indicated, and AdEx Media disclaims any obligation to update or revise the information contained in
any forward-looking statements, whether as a result of new information, future events or otherwise.
2

3. Who We Are
 AdEx is a Pay-for-Performance lead generation and commerce
platform, which leverages our proprietary technology to buy
worldwide media on behalf of its strategic partners.
 The AdEx Think Platform allows for real time data exchange
and provides us with the roadmap of profitable strategic
partnerships.
 Offices in Mountain View, California and Boulder, Colorado
 41 Full Time Employees
 Traded as ADXM on the OTC:BB
AdEx is the Future of Online Lead Generation and Commerce
3

4. Business Model
Pay Per Performance Advertising
1. Use reach to drive high volume with select high quality advertisers
2. Use technology to test 1,000’s of offers with limited exposure
3. Identify high performing offers and move upstream in the value chain
Develop Strategic Partnerships
1. Build deep levels of Integration with advertiser and publisher
2. Provide end to end transparency
3. Be the advertiser, the affiliate, and touch the consumer
Leverage Our Technology Platform
1. To explore new verticals
2. Maximize ROI
3. Scale more rapidly
4

5. Online Advertising Landscape
Performance-Based advertising grows
Large despite recent downturn
Data Marketers must sift through massive
amounts of data to remain competitive
Intensive
Too many middlemen take bites, advertisers
pay too much, and publishers earn too little,
Fragmented
and networks could earn more
Performance Based Advertising Continues to Outperform
5

6. Industry Today
Advertisers Affiliate Networks Publisher
Middlemen 99% don’t work
Very Crowded
Small Margins Cant scale
Can’t Scale
No Defensibility Lack transparency
AdEx… Brings Together the Highest Converting Ad
6

7. Overview
AdEx Technology Platform
 Proprietary Technology
 Allows for Real Time Optimization
AdEx Strategic Partners
 Select Partners in Key Verticals
 Exclusive Relationships, Deep Integration
AdEx Leads
 Proprietary Lead Generation Distribution System
 Finance Vertical, Expanding
7

8. Value Chain
 100,000+ Affiliates
 Pay For Performance $8
Affiliate  Continuous Testing Through Think
 Direct Advertiser Relationship
$10
 Landing Page Integration
Direct
 Proprietary System
$12
 Data Validation and Verification
Lead Generation
 Exclusive Relationship
$32
 Total Backend Support
Strategic Partners
8

9. Volume and Value
Volume
Strategic Partners
Lead Generation
Direct
Affiliate
Value
Strategic Partners Lead to Increased Value and Higher Returns
9

10. Think Reporting
 Proprietary Tracking, Testing and Forecasting Tool
 Launched in January 2009
 Generates 100,000+ of Data Entries
 Tracks 1000+ of Online Campaigns
 Allows for Real Time Decision Making Exportable to the Web
 Can Do Real Time ROI Optimization
 Tracks Both Publisher and Advertiser Worldwide
10

11. Technology Flow
CPA
Offers
Networks
Offers
Direct
Price
Conversion
Offers
Publishers
Strategic
Partnerships
Takes The
Goes Direct
Pest Performing
To The Channel
Offers
11

12. Technology Platform
 Dashboard Style Reporting
 Daily Profit/Loss
 Trending
 Heuristics
12

13. Technology Platform
 Campaign Reporting
 Creative Level
 Next Level – Two Way
13

14. Data Driven Decisions
Adex Total Adex Display Adex Search
Date Revenue Spend Margin Margin% Revenue Spend Margin Margin% Revenue Spend Margin Margin%
8/1/2008 $15,755.30 $11,034.98 $4,720.32 30.0% $4,786.60 $3,785.76 $1,000.84 20.9% $9,961.32 $6,303.41 $3,657.91 36.7%
Real Time Reporting 8/2/2008 $13,827.82 $9,985.63 $3,842.19 27.8% $5,142.17 $3,968.92 $1,173.25 22.8% $7,905.35 $5,184.30 $2,721.05 34.4%
8/3/2008 $16,138.72 $10,702.46 $5,436.26 33.7% $5,260.11 $4,345.17 $914.94 17.4% $9,682.77 $5,667.23 $4,015.54 41.5%
8/4/2008 $17,290.81 $12,716.24 $4,574.57 26.5% $6,544.25 $5,067.23 $1,477.02 22.6% $9,701.62 $6,962.27 $2,739.35 28.2%
8/5/2008 $14,813.68 $10,916.58 $3,897.10 26.3% $5,077.91 $4,077.76 $1,000.15 19.7% $8,556.07 $6,470.37 $2,085.70 24.4%
 Gives us a high-level 8/6/2008 $14,491.05 $11,238.47 $3,252.58 22.4% $4,868.16 $4,656.52 $211.64 4.3% $8,998.04 $6,378.16 $2,619.88 29.1%
8/7/2008 $13,772.45 $11,701.14 $2,071.31 15.0% $4,803.76 $5,012.23 $(208.47) -4.3% $7,923.12 $6,298.87 $1,624.25 20.5%
8/8/2008 $13,964.05 $11,551.09 $2,412.96 17.3% $4,665.63 $4,636.74 $28.89 0.6% $8,528.22 $5,891.72 $2,636.50 30.9%
overview of every 8/9/2008 $13,016.70 $10,942.45 $2,074.25 15.9% $4,537.64 $4,494.83 $42.81 0.9% $7,904.27 $5,620.43 $2,283.84 28.9%
8/10/2008 $14,529.56 $10,691.03 $3,838.53 26.4% $5,146.83 $4,522.16 $624.67 12.1% $8,949.14 $5,467.90 $3,481.24 38.9%
business unit
8/11/2008 $16,748.01 $12,552.68 $4,195.33 25.0% $4,625.28 $4,616.40 $8.88 0.2% $11,236.96 $7,174.05 $4,062.91 36.2%
8/12/2008 $13,482.41 $13,315.60 $166.81 1.2% $4,227.05 $4,740.49 $(513.44) -12.1% $8,149.10 $7,119.06 $1,030.04 12.6%
8/13/2008 $14,576.20 $11,273.30 $3,302.90 22.7% $3,636.89 $3,556.55 $80.34 2.2% $9,726.85 $6,378.41 $3,348.44 34.4%
8/14/2008 $13,953.92 $10,421.38 $3,532.54 25.3% $4,578.51 $3,583.73 $994.78 21.7% $8,547.48 $6,004.70 $2,542.78 29.7%
8/15/2008 $13,468.04 $9,910.05 $3,557.99 26.4% $4,090.86 $3,440.38 $650.48 15.9% $8,827.81 $5,957.82 $2,869.99 32.5%
8/16/2008 $14,305.04 $9,780.74 $4,524.30 31.6% $3,769.78 $3,151.49 $618.29 16.4% $10,215.77 $6,165.70 $4,050.07 39.6%
8/17/2008 $14,710.72 $9,856.20 $4,854.52 33.0% $4,550.50 $3,602.62 $947.88 20.8% $9,851.29 $5,935.24 $3,916.05 39.8%
8/18/2008 $17,009.18 $12,984.21 $4,024.97 23.7% $5,261.46 $4,910.86 $350.60 6.7% $10,987.86 $7,263.95 $3,723.91 33.9%
8/19/2008 $17,882.73 $12,606.34 $5,276.39 29.5% $6,556.63 $4,985.80 $1,570.83 24.0% $10,608.78 $7,087.75 $3,521.03 33.2%
8/20/2008 $15,790.24 $11,736.75 $4,053.49 25.7% $6,417.10 $4,836.17 $1,580.93 24.6% $8,732.36 $6,299.87 $2,432.49 27.9%
8/21/2008 $15,276.20 $11,464.71 $3,811.49 25.0% $6,011.80 $4,361.63 $1,650.17 27.4% $8,645.60 $6,579.57 $2,066.03 23.9%
8/22/2008 $13,124.08 $10,557.41 $2,566.67 19.6% $4,290.97 $3,386.14 $904.83 21.1% $8,202.91 $6,318.63 $1,884.28 23.0%
8/23/2008 $13,511.72 $9,008.50 $4,503.22 33.3% $4,526.16 $2,988.86 $1,537.30 34.0% $8,158.21 $5,453.57 $2,704.64 33.2%
8/24/2008 $14,492.23 $8,643.66 $5,848.57 40.4% $5,076.54 $3,417.66 $1,658.88 32.7% $9,130.03 $5,033.71 $4,096.32 44.9%
8/25/2008 $17,859.82 $11,150.07 $6,709.75 37.6% $5,068.03 $3,354.40 $1,713.63 33.8% $11,074.34 $7,384.38 $3,689.96 33.3%
8/26/2008 $14,617.77 $9,964.19 $4,653.58 31.8% $2,499.49 $1,848.10 $651.39 26.1% $11,518.97 $7,876.08 $3,642.89 31.6%
8/27/2008 $17,369.01 $11,745.39 $5,623.62 32.4% $4,457.34 $3,120.84 $1,336.50 30.0% $12,185.73 $7,797.29 $4,388.44 36.0%
8/28/2008 $15,273.71 $12,113.64 $3,160.07 20.7% $4,643.41 $3,234.00 $1,409.41 30.4% $9,883.17 $7,850.30 $2,032.87 20.6%
8/29/2008 $15,655.30 $10,891.32 $4,763.98 30.4% $4,873.34 $3,085.52 $1,787.82 36.7% $10,055.36 $6,939.06 $3,116.30 31.0%
8/30/2008 $14,451.61 $9,140.35 $5,311.26 36.8% $4,081.30 $2,728.97 $1,352.33 33.1% $9,393.96 $5,673.00 $3,720.96 39.6%
8/31/2008 $12,557.31 $8,692.05 $3,865.26 30.8% $3,193.76 $2,428.99 $764.77 23.9% $8,494.26 $5,569.74 $2,924.52 34.4%
Totals $463,715.39 $339,288.61 $124,426.78 27% $147,269.26 $119,946.92 $27,322.34 19% $291,736.72 $198,106.54 $93,630.18 32%
Pacing $482.53 $353.06 $129.48 $153.25 $124.81 $28.43 $303.58 $206.15 $97.43
$5,154.08 $4,522.16 $631.92 12.3%
$4,625.28 $4,616.40 $8.88 0.2%
$4,138.88 $4,740.49 $(601.61) -14.5%
$3,636.89 $3,556.55 $80.34 2.2%
Real Time Decisions
$4,578.51 $3,583.73 $994.78 21.7%
$4,090.86 $3,440.38 $650.48 15.9%
 Allows us to spot trends,
opportunities, problems $17,859.82 $11,150.07 $6,709.75 37.6%
$14,617.77 $9,964.19 $4,653.58 31.8%
$17,369.01 $11,745.39 $5,623.62 32.4%
14

15. Strategic Partners Overview
“One Stop Marketing Platform”
 Customer Service  Creative  Online Distribution
 Merchant Account  Landing Page - Banner
 Call Center  Optimization - Search
 Fulfillment - Email
 Shipping - Social Media
 Billing  Worldwide Platform
 Radio/Television
15

16. Strategic Partners
 Exclusive Distribution Rights
 Backend Participation
 Growing Verticals
 Overnight Genius: A comprehensive computer
learning course mastering MS Windows, MS
Office, eBay, and others
 Rising Star Learning: A math and language
arts educational product for children
 Debt Snap: An audio seminar designed to
help consumers manage their debt and
restore credit standing
 Lucky At Love: A relationship strategy product
 EasyWhite Labs: A teeth whitening product
 Acai Alive: A dietary supplement
16

17. Strategic Partner Example
 High volume, continuity product
 Quickly growing health and beauty vertical
 Provide customer service, fulfillment, billing and more
Current Proposed
Display - Domestic
Display - International
Search - Domestic/International
Email - Domestic/International
Mobile - Domestic/International
Other - Television, radio, retail
17

18. We Offer Global Reach
 We purchase online advertising on a worldwide basis
 We track the performance of each piece of creative on a real time basis
 We build defensibility through volume and partner diversification
18

19. AdEx Leads
 Proprietary Lead Generation Exchange
 Integrated into AdEx Think
 Finance Vertical, Expanding
 Call Center, Guide, Local Advisor
19

20. Free Consumer Guides
 Collect Personal Information
 Delivers Leads to Advisors
 Cost per Action
 Geography Based
20

21. AdEx Lead Tracking
 Incoming Leads are Sold to Individual Advisors
 Unsold Go to Drains
 Applicable to New Verticals
21

22. AdEx Affiliates
 Global Affiliate Media Buying
 Test 1,000’s of CPA Offers
 Helps us Find Strategic Partners
 Builds Out New Distribution Channels
22

23. 2009 Road Map
 Launch New Strategic Partners
1st
Quarter
 Roll Out New Technology Platform
2009
 Pursue New Forms of Distribution
2nd
 Scale Strategic Partners
Quarter
2009  Complete Rollout of Technology Platform
3rd
 Expansion Internationally
Quarter
2009
 Expand Product Line
4th  Continue Acquisitions
Quarter
 Revenue Expansion
2009
23

24. Summary
 Experienced Team in Rapidly Growing Industry
 Sophisticated Real Time Data Driven Technology
 Diversified Strategic Partnerships
 Diversified and Growing Media Reach
24

25. Thank You
Scott Rewick, CEO
408-605-0855
scott@adex.com
www.adex.com