2. Branding Opportunities with Seventymm
Online Ad Inventory
• Website
• Weekly Newsletter
• User-activity based mailers
Email Marketing
• Opt-in e-mail recipients base
Print Advertising
• Shipment Insertions
• Pouch Branding
Gift Vouchers
• Discount Gift Vouchers
• Prepaid Gift Vouchers
3. Online Ad Inventory
Website Properties
• LHS banners below the highly clicked ‘Browse Movies’ box,
Location: Homepage and all other pages of website
• Two RHS banners on home page
• Wide banners (like 728x90 and 468x60 ) on all inner pages
• Innovative Shoshkele ad on homepage
• Special space on homepage: 615x275
4. Stats
• Registered member base - 1.3 million
• Targeting on the basis of City and Age
• Page views - 2 million per month
• Home page views – 0.3 million per month
• 80k hand deliveries of disc pouches every month
6. Online Ad Inventory
Weekly Newsletter
• Every Friday Seventymm
users await our weekly dose
of selected movies
• Opt-in recipients, no spam
• It can accommodate any
banner size
• Sponsorship opportunity
7. Online Ad Inventory
User Activity based mailers
• Everyday our online-savvy
customers generate a number of
system email messages based on
various activities.
Some Online Activities
• Registration
• Movie delivery order
• Pickup of movie
• Password recovery
• Movie Recommendations
• Payment confirmation
• Bill generation
More...
TATA AIG Insurance ad on movie delivery order email
8. Email Marketing – Opt-in Email Advertising
• Large base of opt-in email recipients which ensure no spam, a higher
visibility and better connect for your message.
9. Email Marketing – Opt-in Email Advertising
• Various campaigns in past have yielded high open and conversion rate for
advertisers.
10. Print Advertising - Shipment Insertions
• Effective way to communicate brands/offers to target customers through
sample and pamphlet insertions.
• Direct-in-hand delivery to the customers at their doorstep ensures your
message reaches the customer and get full attention.
• Size: 11cms (W) x 11cms (H), 230GSM
13. Shipment Insertions – Survey campaign
• Direct-in-hand delivery is
quite effective for survey
campaigns.
14. Pouch Branding
• Pouch branding gives best visibility and ensures constant recall value due
to their high circulation frequency.
• Movies (DVD/VCD) are delivered to customer in these safe pouches.
15. Gift Vouchers
Co-branded Gift Vouchers
Seventymm movie Gift Vouchers can be given out as free gift with every purchase of your product or
service. Each of these co-branded Gift Voucher carries a unique code to redeem it.
• Discount Gift Vouchers
Discounted pricing offer exclusively customized for your customers along with added benefits. This is
nearly no-cost co-branding opportunity based on mutual benefit strategy.
• Prepaid Gift Vouchers
There couldn’t be a better FREE GIFT idea for your customers than a Seventymm movie voucher which very
well qualifies your primary requirement i.e. a most cost effective gift which is highly attractive your
customers. Also a perfect prize for loyalty/points programs
Why Seventymm Gift Vouchers?
– Movie entertainment has a universal appeal which cuts across any demographic profile of your
customers.
– Co-branding option is available with all Gift Vouchers.
– We deliver movies almost everywhere in India, currently covering 56 cities for customers of
Corporate Gift Vouchers.
– Seventymm Gift Vouchers are available at a much lower cost than our regular rates to suit any
budget. Call us for an unbelievably economic offer.
25. DEMOGRAPHIC & PSYCHOGRAPHIC
profile of our members
- Men & Women: Age: 25 – 60 years Middle Class & above
- SEC A1, A2 & B1
- Open to try out new things in life
- Average MHI of Rs. 35k+
- Has Pay TV at home; has access to laptop / PC at home / office
- Has a DVD Player at home
- Technology friendly but not necessarily tech savvy
- Prefers to spend quality time at home with self / family
- Values quality & convenience
- Seeks to relax and enjoy life
- Likes movies in theaters and at home as well.
- Movie watching along-with family / friends is a fun and
entertainment activity.