Influence from social media sites such as Facebook, Twitter and Google + is utilized by search engines to personalize search results. In this session you will learn more about the growing relationship between social media and search and how to utilize the merger to your advantage.
2. Overview
โข SEO and Social Media in 2012
โข Off Site Factors Still Key
โข Combine Social Media with SEO
โข Keys to Success Social Media
โข Social Validation is Key
โข Example of SEO and Social
โข Google Authorship and Author Rank
โข Search and Social in 2012
Bill Hartzer, Director of SEO
Twitter: @standingdog and @bhartzer
Facebook: Facebook.com/StandingDog
3. SEO and Social Media in 2012
โข On-page optimization first
โ Perform an SEO Audit of your site
โข Create quality content on your site (Google Panda)
โข Review Googleโs List: 23 Questions to assess quality
โ http://googlewebmastercentral.blogspot.com/2011/05/more-guidance-on-building-
high-quality.html
โข Perform a Link Audit of your site
โข Links = Trusted, Authority Sites
โข Contextual links are key - on topic
โข Use Social Media to โget noticedโ
โข Success in social media = getting noticed in search
Bill Hartzer, Director of SEO
Twitter: @standingdog and @bhartzer
Facebook: Facebook.com/StandingDog
4. Off-Site Factors Still Key
โข Get Your Site Trusted (good, quality, authority links)
โข Human-edited Directory Listings, Press Releases
โข Analyze competitorsโ links for authority sites in your niche
โข Remember: on-topic links are key
โข Focus on links from many unique domains
โข Create quality off-site content, link back to site.
โข Deep links are key (links not just to home page).
โข Get or create โlinks to your linksโ
โข Get a few new links each day
โข Make sure your link profile is natural
Bill Hartzer, Director of SEO
Twitter: @standingdog and @bhartzer
Facebook: Facebook.com/StandingDog
5. Combine Social Media with SEO
โข Create content on site, promote on social sites
โข Twitter links, mentions of URL are seen as links.
โข Post on Google+, +1 the URL, add to Facebook page
โข Encourage social sharing of your siteโs content
Bill Hartzer, Director of SEO
Twitter: @standingdog and @bhartzer
Facebook: Facebook.com/StandingDog
6. Keys to Successful Social Media
โข Participate on regular basis
โข Vote, +1, Retweet and comment often
โข Add friends, updates often
โข Put your site in your profile
โข Remember: Social media has niches
โข Submit to appropriate niche sites
โข Use social media to โget content noticedโ
โข Use social media to help get contextual links
โข Use social media to get market share of links, social shares
Bill Hartzer, Director of SEO
Twitter: @standingdog and @bhartzer
Facebook: Facebook.com/StandingDog
7. Social Validation
New URLs need Social Validation
โข Google looks for new URLs they can trust
โข Google โtrustsโ new URLs if social shares (validation)
โข New content must be socialized within 2 hours
โข After 2 hours, new URLs are not โfreshโ
โข Submit new URLs (blog posts, articles, even new sites/domains
โข Share on Facebook Page, Google+, Twitter,
LinkedIn, other social bookmarking sites
Bill Hartzer, Director of SEO
Twitter: @standingdog and @bhartzer
Facebook: Facebook.com/StandingDog
8. Example: Upgrade Facebook Timeline
How we used SEO and social to our advantage
โข Facebook rolled out Timeline to all
โข We posted instructions quickly
โข Optimized the blog post
โข Wrote other blog posts for links
โข Shared the post on social sites
โข Shared on Twitter, Facebook
โข Originally posted January 4, 2012
โข Still rank on 1st page for keywords
โข Post continues to drive traffic to site.
Bill Hartzer, Director of SEO
Twitter: @standingdog and @bhartzer
Facebook: Facebook.com/StandingDog
9. Google Authorship, Author Rank
โข Google Authorship is combining SEO and Social
โข Google Agent Rank patent, 2005
โข Authoritative โagentโ content ranks higher than unsigned content
โข How to Prepare for Author Rank
โ http://www.seomoz.org/blog/how-to-prepare-for-authorrank-and-get-the-
jump-on-google
Bill Hartzer, Director of SEO
Twitter: @standingdog and @bhartzer
Facebook: Facebook.com/StandingDog
10. Search and Social in 2012
โข Make sure on-site SEO is done
โข Create new (link bait) quality,
shareable, content on regular basis
โข Submit, share on social sites
โข Create more content, links to link bait
โข Social Media: Participate!
- Daily Voting, Sharing, Commenting
โข Claim Google Authorship When Possible
โข Social Validation is Key โ New URLs within 2 hours, socialize
โข If/when you โget noticedโ, you will be successful in organic
search, and keyword rankings will โstickโ.
Bill Hartzer, Director of SEO
Twitter: @standingdog and @bhartzer
Facebook: Facebook.com/StandingDog
11. Thank You
Bill Hartzer
Director of Search Engine Optimization
Standing Dog
www.StandingDog.com
Twitter: @StandingDog
Facebook: Facebook.com/standingdog
Personal Blog: www.BillHartzer.com
Twitter: @Bhartzer
Facebook: Facebook.com/bhartzer
Bill Hartzer, Director of SEO
Twitter: @standingdog and @bhartzer
Facebook: Facebook.com/StandingDog