Indoor Direct, Inc. (“indoorDIRECT”) produces “theBITE”, a national in-store television show that delivers short clips of sports, music, entertainment, and lifestyle content to over 150 million consumers annually. “theBITE” is currently distributed in the nation’s top 30 DMAs to more than one thousand major quick-service restaurants nationwide including; Taco Bell, Wendy’s, Denny’s, Carl’s Jr., Hardee’s, McDonald’s, KFC and Arby’s. Free Wi-Fi is currently being provided to customers in select locations and plans are underway to expand free Wi-Fi access nationwide. www.indoordirect.com

1. MEDIA KIT

2. indoorDIRECT, named on Adweek’s Top 10 Hot List, owns and operates the Restaurant Entertainment
Network in soon to be nearly 2,500 Quick Serve Restaurants (QSRs) throughout the country, and entertains
more than 36 million dining room guests per month. The Restaurant Entertainment Network features two
distinct hosted shows, theBITE and theBITE Weekend, a mix of music, entertainment, sports, technology,
lifestyle and family-friendly content.
DINING ROOM NETWORK POINT OF SALE NETWORK
We place two LCD flat screens in the restaurant dining room Full motion digital promotions solutions placed at the point
that air a hosted mix of content and advertising. of sale.
Generic and customized content can tailor the programming You can use the Point of Purchase Screen to showcase calls-
according to store demographics (including multi-lingual to-action like visiting a website, integrating mobile and social
options). media campaigns and TV tune-in messages.
While the restaurant customers are sitting in the dining Nielsen research shows that the promotional screen has a
room, you can promote and reinforce: significant affect on consumer behavior.
• Traditional Commercial Placement • Mobile Extensions
• Branded Content • In-Store Promotions (trayliners,
table tents, window decals and
• Geo-targeted Calls to Action
sampling)
• Hosted Integration & Product
placement
SCREEN PLACEMENT
Dining Room
Typically, the screens are installed at three Location 1
touch points throughout the restaurant to
maximize the diner’s viewing impact.
One screen is placed at the order counter
or the Point of Sale.
Two screens are strategically placed in
the dining room to make up the Dining
Promotion
Room Network. Board Dining Room
Location Location 2

3. CURRENT 2011 DISTRIBUTION
6 San Francisco
107
TOTAL LOCATIONS
21 St. Louis
58
TOTAL LOCATIONS
24 Baltimore
57
TOTAL LOCATIONS
1 New York
18
TOTAL LOCATIONS
WE COVER 8
2 Los Angeles 18 Denver 26 Indianapolis 9 Washington D.C.
OF THE TOP 10
181 39 35 92
TOTAL LOCATIONS TOTAL LOCATIONS TOTAL LOCATIONS TOTAL LOCATIONS
DMAs.
THE NETWORK
GARNERS
MORE THAN
21 MILLION
IMPRESSIONS
MONTHLY.
27 San Diego 5 Dallas/Ft.Worth 8 Atlanta 25 Charlotte
62 63 35 30
TOTAL LOCATIONS TOTAL LOCATIONS TOTAL LOCATIONS TOTAL LOCATIONS
Audience numbers
12 Phoenix 10 Houston 30 Nashville 13 Tampa based on current store
66 5 48 51
TOTAL LOCATIONS TOTAL LOCATIONS TOTAL LOCATIONS TOTAL LOCATIONS count/per market.
RESTAURANT PARTNERS
CONTENT PARTNERS Partial List

4. AUDIENCE PROFILE Core Demographic: A18-49
48%
$70k 25
minutes
52%
50% have children/teens at home Average HHI Average dwell time
in the dining room
IMPORTANT FINDINGS Source: 2009 Nielsen Audience Survey
79% 53% 64%
watched the program recalled at least one ad of viewers were more interested
in tuning in to a TV show
advertised on the theBITE.
40% 33% 65%
are more likely to pay attention are more likely to buy a of viewers feel theBITE is
to a commercial on theBITE product/service advertised on a smart way to advertise
than in movie theaters theBITE than on TV at home
CONTACT:
Brian Hasenbauer, Vice President of Marketing | Bhasenbauer@indoordirect.com | 214.580.4920

5. Advertisement Specifications
Media must be submitted at least (5) five business days prior to run date
DINING ROOM SCREENS
1 MAIN CONTENT WINDOW
Standard Definition
1 2
File Type: Quicktime (.mov) or MPEG-4 (.mp4)
Codec: H.264
Frame Rate: 29.97 fps
Resolution: 720 x 480
High Definition
File Type: Quicktime (.mov) or MPEG-4 (.mp4)
3 Codec: H.264
Frame Rate: 29.97 fps
3a Resolution: 1280 x 720 (720p)
4 2 DINING COMPANION BANNER
File Type: .jpeg, .png or .swf
Banner Dimensions: 475 x 360
POINT OF SALE SCREENS Color Space/Mode: RGB
Resolution: Still Images: 300 dpi
Animated: 72 dpi
3 WEATHER OVERLAY
5 File Type: .png, .psd, .eps, .jpeg or .gif
or template selection info
Resolution: 300 dpi
Dimensions: 475 x 225
3a Weather Logo Only
Dimensions: 153 x 106
4 TICKER LOGO
File Type: .png
Dimensions: 186 x 69
Resolution: 300 dpi
MEDIA ASSET DELIVERY 5 POINT-OF-SALE COMPANION BANNER
File Type: .jpeg, .png or .swf
FTP Banner Dimensions: 486 x 582
Color Space/Mode: RGB
If you are using a web browser go to:
http://internal.indoordirect.com Resolution: Still Images: 300 dpi
Animated: 72 dpi
If you are using an FTP client go to:
174.46.36.99
A custom login and password will be provided by
Diane Leland. Please contact Diane at 214.580.4934 POSTAL MAIL
or dleland@indoordirect.com
Tape Format: Standard Definition NTSC on Beta SP
Please do not send files over 1 GB in size to our FTP
* Server due to storage allocation. For alternate delivery
Please ship to: indoorDIRECT
Attn: Lisa King
methods for larger files, please contact Lisa King at 12404 Park Central Drive, Ste. 301
214.580.4922 or lking@indoordirect.com Dallas, TX 75251