67. Anubhav Sonthalia,
Co-Founder & COO,
Sokrati
1.Not just product views but
product purchases will also
increase via mobile,
surpassing those on desktop
in 2015-2016.
2.Transactions will move
from mobile web pages to
mobile apps.
68. Abhimanyu Yadav, Sr. Manager Ad
Sales, Silver Push
1.TV analytics- measuring
the impact of TV ads and
bridging TV-Mobile-
Desktop.
2.App to WAP retargeting
in mobiles
3.Deterministic cross
device retargeting