The document summarizes and compares advertisements for Complan Latkeram and Bournvita breakfast drinks. It discusses the pros and cons of the Complan Latkeram ad, which focuses on a boy wanting to grow taller. For the Bournvita ad, it notes the ad speaks directly to mothers and touches on a child's success. It then proposes a new ad concept where mothers donate old clothes, saying children who drink Complan grow out of them quickly.