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Collaboration in the era of crowdsourcing
1. Collaboration in the era of Crowdsourcing Hutch Carpenter VP Product, Spigit @bhc3
2. Are We Doing Enough with This? project deadline Cognitive surplus: organizations barely scratch the surface 17th meeting research 43rd meeting write report 64th meeting client call 115th meeting 2
3. What’s in Our Cognitive Surplus? Knowledge Perspectives Heuristics Facts, experiences, processes we know Maps from reality to an internal language Methods of searching for a solution * Scott Page, The Difference 3
4. Our Cognitive Toolkits Create Local Optima Individually, each of us applies our knowledge, perspectives and heuristics to arrive at the best solution we can… …but that’s likely not the best solution overall. 1 2 4 3 utility of ideas solutions landscape * Scott Page, The Difference 4
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6. Build on others’ local optimaunmet needs in an adjacent market cognitive diversity required reduce logistics expense by 15% location of company outing difficulty of problem or opportunity 5
7. Case Study: Raytheon Supply Chain Group Social network analysis on 673 employees in supply chain group 1 Asked each: “What is the one thing that you would change to improve supply chain management?” 2 idea assessment 3 Each idea was rated by two executives Access to more diverse connections generated higher quality ideas 4 diverse connections insular * Prof. Ron Burt, Structural Holes & Good Ideas 6
9. But We Don’t Seek Out Diversity * Prof. Andrew McAfee, How to Hit the Enterprise 2.0 Bullseye * Gruenfeld, Mannix, Neale, Group Composition and Decision Making 8
26. Signals of Trust How do you address the lack of trust and appraisal without strong ties? #fow online reputation will become a key driver defining knowledge work for everyone thanks to social tools 13 18 hours ago
