1. Storytelling,
meet the Internet
How to use blogging
and social media to
tell a great story on
the web
blairhickman.net/starr

2. Why are we talking about storytelling
when I'm trying to build a business?

3. Two things we're dealing with here...

4. Post 1: The Hook

5. Shape of a story Hook

6. How to have a voice...

9. How people read online

10. What have we learned so far?
● Use the active voice
● Your story hook should have a shape
● Keep paragraphs to 3-4 lines
● Have an engaging voice, multimedia or get
to the point
● Break rules of grammar appropriately
● READ YOUR WRITING OUT LOUD

12. Other bloggy stuff PoP does well:
● Make lists
● Harness staff
for content
● Gives back to
users - PoP
Star of the
Week

13. Amateur? Who's an amateur?

14. Creative Devices in Photography
1. Rule of thirds
2. Diagonal lines
3. Lighting
4. Silhouette
5. Framing
6. Selective Focus
7. Dominate Foreground, Contributing background
8. Introducing disorder into order
9. Panning
10. Reflection
11. Juxtaposition
12. Introducing color into a monochromatic scene
13. Texture
14. Details
15. Unusual Perspective
16. Action
17. Emotion
18. Decisive Moment

15. Blogging From The Beginning

16. More post ideas:
● Respond and reflect on industry news.
● Every time you have a meeting, take a
photograph and write down what happened.
How did you feel? What did you learn?
● Mini case study

17. Random Best Practices
● Always put in links when you can
● Format your headline, so it's different from
your body
● If you're writing a series, label it.
● Allow comments
● Respond to comments
● Pull out the most interesting bit in your
headline. Use snappy words.

18. Twitter
“When it comes to how information spreads
through Twitter – when it’s coming from
personal, individual accounts, it is likely to
reach a larger audience."

19. How Do I Get Started?
- Sign up: http://twitter.com
- Download a phone app
and Tweetdeck
- Install a bit.ly
bookmarklet
- Start following people in
your industry. Try this list.

20. Twitter Best Practices
● Avoid abbreviations like "U never send me
flowers nemore."
● Make a branded background
● Respond to people
● Do not use automated feeds that spit your
headline onto Twitter - and if you do, then
write your headlines like tweets.
● Statistics get retweets; questions get clicks
● Add something interesting or valuable when
you tweet a link

21. Ask Me Stuff!
hickman.blair@gmail.com
blairhickman.net/starr