3. Medium shot
Medium
used less
close-up is
in2tone band
used in
photos, howev
some 2tone
er I was
band photos
aiming to
challenge the
Although less seen by the convention
bands of 2tone, the star is Although it is aimed at an
smiling connoting the Close-up
older audience I have used a
happy go-lucky attitude of A high angle younger used for the editors
shot model
its audience. shot used in less in 2tone
picture as it connotes that it is
many 2tone Long band to many, and still
appealing
band photos. photos, but
music enjoyed by the youth of
shots, some
It is one of times used very
used
today.
the more
The clothes worn are in 2toneoften in
recognizable
very stereotypical of band editors background of the
The
the music, a shots of the photos. photos. connote a rough
railings
trilby, wayfer 2tone era. and tough area, like
sunglasses, a suit and most of the audiences
tie backgrounds

4. The use of check
The title ‘2tone check’ that
makes it seem that
the audience is straight
the magazine will be
talking, and do not want to
quick and
be reading about any
informative. Check is
extras that are not worth
also a slight pun with
knowing.
the recognizable
check associated
with the genre of
2tone.

5. The bright yellow
challenges the
assumption of
2tone, this the
band used is new
and modern but
The use of black &
play old 2tone
White is very
music
affiliated with 2tone
Music, and is
linked with the
colours
Of clothes that the
group where.

6. The signature is used to
This text reinforces the idea
show a small bit of style
of 2tone being represented by
This textthat, and challenges the
is soft and used as
2 different colours of black &
idea of straight-
a welcoming message from
white
forward, no sense of care
the editor.
attitude from the
This text This text is audience
reinforces the bold like the
idea of the audiences
audience personality.
being straight
talking

7. The layout has the
iconic Walt jabsco
character which
The layout is makes it recognizable
straight-forward to a 2tone audience.
and easy to use The main story covers
for the reader, like the most of the page
a male middle and living up to the
age,C2,D worker straight to the point
would want. attitude of the reader
The double page spread, has columns to make it easy to read. The simplistic layout
and bright text makes it easy to read, which is helpful for the middle-aged audience I
am aiming the magazine at.

8. That the audience
is slow keeping
up with modern
music and tech