Project for Creativity in Advertising class

1. Alianza DXB
Creativity in Advertising
Project II
Aleksey Narko

3. Target Audience
• Stay connected anywhere you go
• Two devices
• Early buyers and IT geeks

4. Objectives
• Raise awareness of the potential
investors
• Increase brand recognition
• Persuade the customer to buy the
product
• Own the category
• Link the attributes of safety
and convenience

5. Designing Communications
• Message Strategy:
In any combat zone: walkie-talkie and phone!
• Message Frameworks:
Slice of life
Authoritative
• Message Sources:
Normal people

7. Marketing Channels
Journalists
Social
networks
Webpage
Bloggers

8. Budget
•
•
•
•
% of Sales
Affordable Method
Objective&Task Method
1000-10000

9. Thank you
&
Maybe ???