2. Clo Willaerts?
Sanoma Magazines
Belgium
http://www.bnox.be
@bnox on Twitter
brusselsgirlgeekdinner.
be
3. The third place
1st place: the home
2nd place: the
workplace
3rd place: informal
meeting places
4. Hallmarks of a true quot;third
placequot;
free or inexpensive
food and drink, while not essential, are important
highly accessible: proximate for many (walking
distance)
involve regulars – those who habitually congregate
there; welcoming and comfortable; both new friends
and old should be found there.
5. 1985: The Well
One of the oldest virtual communities in
continuous operation
19. Where do consumers
search for information
social media
websites
the real reason:
natural search
results
search engine bots
like social media!
better!
22. 1999: Cluetrain Manifesto
• http://www.cluetrain.com/
• Markets are conversations and
the Internet is a facilitator of one
of the grandest, most global of
those conversations.
• “Their members communicate
in language that is natural,
open, honest, direct, funny and
often shocking. Whether
explaining or complaining,
joking or serious, the human
voice is unmistakably genuine.
It can't be faked.”
