No need to take notes or jot down everything I say – I’ve provided a full outline of my presentation here
For years and years and years, Google reps have touted the beauty and “opportunity” of the display network. It represents the greatest chance to expand your reach in the world they say. It’ll grow your business a million fold they say. It’s great for branding they say! A little secret – up until Google shifted their focus, many Google reps were incentivized (and evaluated) by how much their clients/agencies grew on the display network…So it’s no surprise that this was met with a good deal of skepticism from PPC pros The Google display network just doesn’t get any love from direct response marketers. After year
