1. TRANSFORMING YOUR BUSINESS THROUGH
DIGITAL MEDIA
Anthony Tattum
Managing Director, Big Cat

2. Big Cat Group was established in 2000
26 staff across 4 offices in UK, France & Spain
Award-winning marketing, brand and event
management consultancy
Working at a strategic level – Marketing as a
means of achieving campaign and business
goals
@anthonytattum @hello_business
#hb2012 #bigcatinsights

3. Do you know your
audience?
Acorn / Mosaic demographics
Hobbies
Reading list
Prejudices
@anthonytattum @hello_business
#hb2012 #bigcatinsights

4. What are your key
messages?
Keywords
Tone of voice
Personality
@anthonytattum @hello_business
#hb2012 #bigcatinsights

5. Are you resourced for
success?
Website
Marketing assets
Operational capacity
Resource capability
@anthonytattum @hello_business
#hb2012 #bigcatinsights

6. What does success look
like?
Business goals
Campaign objectives
Hard metrics
Soft metrics (brand)
Short term KPIs
@anthonytattum @hello_business
#hb2012 #bigcatinsights

7. What’s the Big Idea?
Coach you’re the best
A great place to be
Age of Wushu stunt
@anthonytattum @hello_business
#hb2012 #bigcatinsights

8. Channel selection
Brand building eDM PPC
Sales promotion
Research / Intel
Experiential SEO
Customer service
Pintrest Twitter
LinkedIn
@anthonytattum @hello_business
#hb2012 #bigcatinsights

9. Monitoring results
Google analytics
Client forums
Survey monkey
Sales reports
@anthonytattum @hello_business
#hb2012 #bigcatinsights

10. Transforming You Business Through Digital
Media
08.11.12
Delivery & curation by
Big Cat & Lara Ratnaraja