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BUILDING A SOCIAL MEDIA STRATEGY IN AFRICA

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Kouotou Aboubakar Sidiki, Eng, PMP
Kouotou Aboubakar Sidiki, Eng, PMP
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BUILDING A SOCIAL MEDIA STRATEGY IN AFRICA By KaS (@kasbig) #9ideas Conference, March 16-17 2012 Douala, Cameroon
Scope of work Out of scope   
What is social media?
Joel Nlepe Eureka! …. 9ideas curator Content 9ideas Relationship Sharing idea Getting feedback A Content Social Circle is born Conversation Community Speakers Organizers Attendees
Social Content Community 3C Conversation How to share content ?
Media Traditional media or Channels Not usage Content Ads Infos Optional Politics feedback But Fashion etc.  Community No spontaneity! No real conversation!
Social media social Online Content Conversation media is about enabling conversation. The conversation takes place online (on the Web, the media) Community Online interactions among communities of people Using conversational channels (Web-based applications enabling content creation and transmission) (*) The social media bible by Lof Safko & David Break
Go or No Go?
Internet usage in Africa* Cameroon stats* 139,875,242 783,956 13,5% 4% Dont forget mobile phone Internet users growth (*) http://www.internetworldstats.com/africa.htm
Facebook* 830M Users Worlwide 40M in Africa (4.3% pen) 480K in Cameroon (2.4% pen) (*) Social Bakers
Why are you concerned ? 3/5 85% 80% Word of Mouth
How could you profit?
#1 Public Relations
#2 Customer Service
#3 Brand Management
#4 Recruitment
#5 Loyalty & Retention
How could you profit? #1 Public Relations #2 Customer Service #3 Brand Management #4 Recruitment #5 Loyalty & Retention
The social media strategy framework
Defining a strategy: 5Ws + How Why (SMART Objectives) What Who When Where How* (Tactics/ actions)
The primitives of social media Listen
The primitives of social media Measure
The primitives of social media Engage
The primitives of social media Listen Measure Engage
The social media strategy framework Why (a smart objective)
The real benefit!
Thank You! Join me on djoss.tv kasbig@djoss.tv @kasbig

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