A few simple questions that will help any business think a little and thrive a lot.

1. Could Your Business Be Doing Better ?
Are You Using Technology To Your Advantage?

2. A Lot has changed …
 But,
Unfortunately,
We Still Seem To
Run Out Of Time
Before We
Manage To Get
Everything That
We’d Like To Get
Done, DONE !

3. Have you asked yourself …
 Why exactly am I in Business ?
 Am I set up to increase my
profits?
 Have I reviewed things lately
to see what’s working and
what’s not ?

4. Or maybe …
 How many new things have I
learned lately to help me grow
my business ?
 Are there any systems that might
simplify some of the things I do ?
 Who is my perfect customer ?

5. Sure, Advancing Technologies
are amazing, but even that
won’t save a business that’s
missing key pieces.

6. Where, What, and When.
 Not to try and oversimplify things but,
here’s an example. Fly fishing
enthusiasts know it takes more than just
casting a line to catch that prize trout,

7. There’s more to it …
 Knowing where to fish, using the
right bait and giving fish exactly
what they want, when they want it,
brings it all together and makes it
work.
Here’s another key factor, they’re
always reviewing the process to see
what’s working (or what’s not) and
then they make adjustments so they
can get it right.
That’s why they catch the fish.

8. Stop and Think about your
products and services for a
second, now ask yourself …

9. A Few Simple Questions
 Where are people looking for me?
 What exactly are they looking
for, and am I giving it to them in
a way that they feel comfortable
giving me their hard earned
money in exchange for it ?
 When will they most likely be
wanting to buy what I have to
offer them?

10. Here’s an example, to help you see
the actual process in action.
 My Company
www.1stpagelocal.com
helps small businesses
use simple internet
technologies to attract
more customers, and
improve profits, while
we reduce labor costs.
Basically our clients get
more profits through
less and smarter efforts.

11. We practice what we
preach, and here’s what
“WHERE” looks like for
our particular business
services.

12. I wonder where they are ?
 “Where” are people looking for us ?
As it turns out, a lot of small
business owners are still largely
unaware of the amazing results
that technology can provide for
them in their business.

13. Positioning is KEY !
 That tells us that we need to be
visible (be able to be found easily)
where almost every one
(70 percent plus according to recent
surveys) looks for what they want
nowadays,
On the Internet.
Google the words
“Get More Leads For Less Online”

14. ‘WHERE” continued …
 Basically, We position our systems and
business solutions to the world through
a simple internet presence, a website
that offers Business Improvement,
Consulting, ideas, and or
implementation, and then we provide
some timely tips, blog posts, or useful
articles, in an effort to educate and
inform clients about some of the
potential client attraction solutions that
are readily available to them.

15. The next natural step is …
 Searchers look around our website,
then they call us and request a
Consultation (after we’ve shown them
that we know what we’re talking
about).
Occasionally we’ll make (a few) calls
to the businesses who are currently
spending money on advertising for
new customers in places like
newspapers etc. and ask to compare.

16. “Where” continued …
 One more very important point
here is where NOT to look for new
clients or customers.
Trying to convince everyone that
they should be doing “whatever
you offer” can be very annoying to
them, frustrating to you, and time
consuming for everyone.

17. A better way to go …
 It’s much smarter (and easier)
to work with people who
already know and understand
something about what you
offer, or those who have at least
expressed an interest of some
kind in your product or services.

18. Don’t re-create the wheel
 That way, you’re simply improving on
something that’s already happening and not
giving birth to an entirely new idea that
prospects may or may not be interested in.
You’re advancing instead of beginning.

19. Next comes the “WHAT”.
 Exactly “What” my clients are looking
for usually has to be explored and dug
down to and uncovered.
As Expert Internet Consultants, the
possibilities can be wide reaching.
We try to narrow things down.

20. Let’s proceed …
 Once someone has shown some
interest, we start out with a brief
Consultation where we “ask”
(not tell) potential clients, what
their ideas and goals are, and
what they need help with to
make their businesses more
effective, more manageable,
more profitable, and ultimately
more FUN !

21. “WHAT” continued …
 The reason that we begin with
questions, is so we can figure out
which strategies will get you the
most results the soonest, and
with the least amount of effort.
My Dad might call that lazy,
I just call it smart.

22. Open ended solutions are best
 What we can set up for you can vary from a
local listing blitz, a promotional video, a
basic website, to a simple blog, to an email
marketing system and might even go all the
way up to a “comprehensive marketing
package” that includes creating E-books and
Tele-seminars and adding numerous
additional revenue streams to really pump
up your cash flow.
We like it best when YOU decide
exactly what you want !

23. “When” is the next piece.
 The main point of “WHEN” is …
“when they want it”.
Obviously each product or service
has it’s natural peak timing,
“swimming pools in the summer”
or “Hooded Parkas in winter”,
those are factors to consider.

24. Here’s where it can all get
really smart and automatic …
 The great thing about technology is
that if it’s applied properly, you can
stay in touch and establish trust and
respect during the “off season” (if
there is one) by continuing to educate
and inform, and in the process you’ll
create a solid base of raving fans who
are ready to BUY your solutions when
the time is right for them.

25. “WHEN” continued …
 One of the really exciting
technological possibilities is the
ability to communicate “at will”
with your potential and your
existing customers freely, your
current customers are much more
likely to do additional business with
you more often.
Especially if you talk to them often.

26. 1/6 the cost of a new lead
 Your current customers already
know trust and respect you. But,
imagine this for a second, you
push a button to inform them of a
special event, or to ask them to
recommend you to a few of their
friends, and in exchange you give
them a coupon for something
they buy from you already.

27. Exponential growth !
 How do you think that might work ?
Incredibly well ?
Yes, it usually does !

28. That concludes the process.

29. Let’s Review …
 Where are your customers looking
for you and how will they find your
businesses solutions?
 What do they want and do you have
it ready for them? In terms that they
understand?
 When will they get to know, trust,
and respect you, and be ready, willing
and able to buy the solutions that you
have for them, from you?

30. Here’s a little EXTRA for you !
 Most of the ways that traditional
businesses attempt to get new
customers is outbound.
In other words they mail you
something, or call you, or send
you a goofy useless email.

31. Would you welcome this ?
 ALL of these old ways of doing
things are very expensive and an
intrusion on peoples time.
More time is all that most of us
want.
Let me ask you something, do you
enjoy being interrupted? Most of
us don’t.

32. A known helpful friend here
with some ideas for you …
 Business that comes to you
“Inbound”
(because of your expert
positioning) is always better
than the business you have to
go out and ask for.
It just makes sense.

33. Ask … Could you use some help?
 It’s much better
to be seen as an
advisor and
counselor who
seeks to inform
and assist than
to be seen as an
unwanted pesky
salesperson.

34. Here’s another little something
 Given the choice, who would you choose
to do business with? The one who
educates, assists and informs you, or the
one who pitches hard and leaves you
feeling bullied into buying what they think
you need?

35. Be the one who helps …
 And you’ll win a LOT Bigger !

36. Do you like surprises?

37. If you do …
 Click on this
Go here for a little helpful gift for you !
If you’d like to know more email us and
Ask us whatever you’d like
Would be willing to do us a favor ?
Take a brief Survey and help us help you
We sincerely appreciate your time !

38. Thanks for taking time to see this.
We know that your time is valuable.
 Enjoy your work, Enjoy
your family and your life
and we hope that you’ll
have a blessed day, every
day of your life !

39. Create the life you really want
 Own your business,
Don’t let it own you.

40. Take care, and if you have
questions, we’re here for you.
 Rick Falls
 www.1stpagelocal.com
 6971 N Deltona Blvd
 Citrus Springs, FL
 34434
 352 533 2307