1. Promoting Bicycle Commuting
10 Essential Tips – Justin W. Moore, League Cycling Instructor (#2817)

2. Who is Justin Moore?
¨ Bicycle Commuter
¤ Over 6,000 miles of
transportation cycling
¨ League Cycling Instructor
¤ Teach 8-10 Traffic Skills 101
courses in San Antonio
¨ Photographer & Blogger
¤ The “Bike Geek” Blog
n www.bikegurus.com

3. 10 Essential Tips
…to Promote Bicycle Commuting in your
Community

4. Tip 1: The Bicycle for Transportation
Help your employees, citizens
¨
and even existing cyclists recognize
the bicycle as more than a fitness
device.
n Do not assume this awareness exists
n Debunk the “you’re crazy!” myth
n Fellow employees often fascinated with
my bicycle commuting
n “You’re the one that rides your bike to
work, right!?”

5. Tip 2 : Incentives Work
¨ NuRide Program
¤ Rewards Program
¨ Bike Month
¤ $1200 overall investment
¤ Weekly Gift Card Prizes
n Each bike ride = 1 weekly entry
¤ Overall Grand Prize
n Most mileage
¤ Net Result – 50% increase in ridership
¨ 75 bicycle commutes in a 365 day
calendar year = 75% refund on gym
membership

6. Tip 3 : Defining “Bicycle Commuter”
¨ “Bicycle Commuter” means
you actively try to replace
car trips to work with bike
trips
¨ It doesn’t mean you have to
ride your bicycle to work
every day.
¨ It doesn’t mean it “doesn’t
count” if your commute is less
than “X” miles

7. Tip 4 : Bike Mentor Program
¨ Pairs an experienced rider with
a new one
¤ Increases safety
¤ Increases new rider confidence
¤ Helps eliminate barriers
n Where do I park my bicycle?
n What’s the easiest way to get to
work from my house?
¤ Increases odds of a very
enjoyable first bike commute
n Critical for repeat ridership

8. Tip 5 : Facilities
¨ Convenient bicycle parking
¤ Covered
¤ Secure
¤ Near building entrance
¨ Showers and/or gym
¨ Cycling infrastructure
¤ To facilitate “safe passage”
¤ Big barrier for large employers
in busy transportation corridors

9. Tip 6 : Bicycle Education Critical
¨ Train Bike Mentors as…
¤ They set the example for new
riders
¤ “Experience alone” not enough
¨ Train new commuters to…
¤ Increase their safety
n Need to be competent on their
bikes before commuting
¤ Help them understand their rights
¤ Make them tomorrow’s cycling
advocates

10. Tip 7 : Create a Local Community
¨ Employee cycling team
¤ Training opportunities for new
cyclists
¤ Opportunities to get
comfortable with a new bike
before commuting
¨ Employee cycling portals
¤ SharePoint or similar online
collaboration system
n Cyclists can ask questions,
share routes, post events

11. Tip 8 : Extend your community
¨ Social media
¤ Gathering people of like
interests with Twitter
¤ Using hashtags (#TTAT)
n Conversations around a topic
or conference
n Promotes remote participation
& interest
¤ Cyclists become advocates

13. Tip 9 : Identify & Support Advocates
¨ There are at least a few in every
organization
¤ They’re passionate about bicycle
commuting
¤ They are usually actively recruiting &
supporting other riders
¨ Groom them for greatness
¤ Give them a forum
¤ Let them “champion” the cause with
tools & support
¤ No better example to others than a
fellow employee/citizen

14. Tip 10 : Seize the Moment!
¨ Money motivates
¨ High gas prices
¤ More bike commuters
¤ Conversion opportunity
n “Set the hook”
n Increase “evergreen”
bicycle commuter
population

15. Questions & Answers : Speak up!