Local media in the UK - a more co-operative approach
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Local media in the UK - a more co-operative approach William Perrin presentation to Westminster Media Forum @willperrin
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Local media in the UK - a more co-operative approach
- 1. William Perrin @willperrin http://talkaboutlocal.org/ar Hyperlocal in the UK - a quick canter around Westminster Media Forum 30 May 2013
- 2. Village in Wiltshire run by retired man in his 70s as local information service Twitter, Facebook, youTube integrated
- 3. 11,000 likes Facebook manifestion of a small media business Population of Horsham 56,000
- 4. 3,000 daily uniques 12,000 twitter followers Print edition – ad sales important part of revenue http://www.brixtonblog.com/
- 5. Superb pro-am site in Stone, Staffordshire run as part time project www.alittlebitofstone.com
- 6. 6.7 million posts 166,000 members Popn Sheffield 552,000 Successful small business
- 7. Parwich, Derbyshire Team of six volunteers Three stories a day Wordpress.com 750 PV a day Village population 500
- 8. Hyperlocal sites come and go as there is demand for and interest in them that stimulates social entrepreneurs Normal market entry and exit. Pits flourished during intense political crisis in Stoke-On-Trent but is now dormant. BTW – anyone remember The Journalism Foundation?
- 9. Hyperlocal Innovation systematic geotagging to open standards Preparing for a future of local mobile search Heeley Online Sheffield http://heeleyonline.org/
- 10. Much interest in #hyperlocal from researchers and innovation funders
- 11. ‘local news stories are not updated frequently and news coverage is not particularly comprehensive in most localities. In addition, BBC local sites are organised around regions or counties, which are perceived as being too large to be locally relevant.’ BBC Trust – 20 May 2013 http://www.flickr.com/photos/memespring/2756732624/sizes/z/ http://www.bbc.co.uk/bbctrust/our_work/se
- 12. Co-operative society and Carnegie UK Trust Local meetings to create local co-ops Sharing local content production and distribution Equitable sharing structures Can BBC, local radio, local TV and local papers come to the table
- 13. Talk About Local We help you create, understand and work with local grass roots online media hello@talkaboutlocal.org william@talkaboutlocal.org @willperrin