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Hunt Turning Simple Changes

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Bill Hunt
Bill Hunt

Presentation from SES Chicago on how simple changes can increase visits and sales.

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Turning Simple Changes into Big Profit Presented by Bill Hunt
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Optimize Search Results Due to the flash problem with the sites, many snippits are less than optimal Search Phrase: Ford SUV Search Phrase: Ford truck fuel efficiency
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Check Your Translations ,[object Object]
Mistakes With “Word for Word” Translation Not translated 「ホテル名」 「 US$40 以下」 「 US$200 以上」 「 US$ ｘｘ以上、 US$ ｘｘ以下」 「 111 件中 1 番目から 20 番目のホテル」 This should be on the right side of the currency box. ??? Wrong character 「ホテル名」 「全てのホテルを表示する」
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Visited by Mobile Phone ,[object Object]
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Integrate Paid and Organic ,[object Object]
Leverage Paid + Organic Data ,[object Object]
Maximize Paid and Organic Integration ,[object Object],[object Object],Fixing copy on #1 organic listing saved $24k in 1 st month
Leverage Scorecards ,[object Object]
Deploy Performance Metrics ,[object Object],[object Object],[object Object],IBM’s global search performance increased 500% when BU level performance metrics implemented
Deploy Integration Metrics ,[object Object],[object Object]
Test Your Site ,[object Object]
 
Digital Asset Optimization ,[object Object]
Blended Search Results 37,000 social media content pages flood Google for Sony Bravia Often videos, blogs and Social Media bookmark sites outrank brand pages
Audience Participation ,[object Object]
Develop Content to Satisfy Searcher Needs How To related searches 80,000 searches monthly
Contact Me ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Hunt Turning Simple Changes

  • 1. Turning Simple Changes into Big Profit Presented by Bill Hunt
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  • 6. Optimize Search Results Due to the flash problem with the sites, many snippits are less than optimal Search Phrase: Ford SUV Search Phrase: Ford truck fuel efficiency
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  • 12. Mistakes With “Word for Word” Translation Not translated 「ホテル名」 「 US$40 以下」 「 US$200 以上」 「 US$ ｘｘ以上、 US$ ｘｘ以下」 「 111 件中 1 番目から 20 番目のホテル」 This should be on the right side of the currency box. ??? Wrong character 「ホテル名」 「全てのホテルを表示する」
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  • 17. Home Page invisible on iPhone
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  • 28. Blended Search Results 37,000 social media content pages flood Google for Sony Bravia Often videos, blogs and Social Media bookmark sites outrank brand pages
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  • 30. Develop Content to Satisfy Searcher Needs How To related searches 80,000 searches monthly
  • 31.

Editor's Notes

  1. This is the Ford Home page to Google
  2. This is the Ford Home page to Google and is 100% in flash which makes it nearly impossible to crawl.
  3. The aggregation of all forms of Digital Content onto the results page providing increased opportunity to dominate the natural listings denying our competition from getting seen!
  4. Understand the searchers need and offer content to meet that need