Tuesday, September 8 2009 Lexington Chamber of Commerce Fall Business Resource Roundtable schedule kicks off with discussion on TWITTER led by Bill Powell of The Serif Group Twitter is the micro-blogging phenomenon that has taken the world by storm. However, few people understand how to use it effectively and its full potential. Bill Powell of The Serif Group uses Twitter and other on-line social networking sites for several of his agency’s clients. He will lead the discussion and talk about the importance of listening while you’re using social media. He will also introduce some on-line tools and tips on how to use Twitter effectively, and discuss why it is important to be in touch with what people are saying about your company and industry. Powell said, “The greatest reason to be a part of social media is the ability to monitor how people define your brand and industry.”

1. @billpowell
www.facebook.com/serifgroup

2. Whatchu talkin about?
1) Why social?
2) What is Twitter?
3) Listening
4) Walk-through
5) Resources
6) Q&A

3. WHY
SOCIAL?
Conversation Prism

4. PUBLIC RELATIONShips
Talk with, not at.

5. Advertising Demands
ATTENTION
Flickr photo by DCPhotoSeeker Flickr photo by Mr Andrew Murray

6. THEN: Awareness
NOW: Credibility
Flickr photo by Shandeh Flickr photo by Lisa Bettany {Mostly Lisa}

7. SOCIAL
NETWORkINg
BUSINESS LUNCHES
ISN’T NEW. ExCHANgINg CARDS
NETWORkINg EvENTS gOLf OUTINgS CHAmBER EvENTS
Flickr photos by bitconsultancy, chriskamaris, and Foster Marketing Communications. Bottom Right: Paul Atkinson

8. Have
reasonable
expectations.
Don’t expect
immediate
results.

9. getting to
know you.

10. It’s a process of building
relationships. Twitter is just
one of many tools.

11. Hard work
(but not hard to do)
thank you @bethharte

13. Twitter is:
1) Like sending short emails
2) Takes time—every day
3) Often overwhelming
(if not managed properly)
4) Rewarding personally
and professionally

14. @ivybean104
Twitter isn’t:
1) for everyone
2) Difficult
3) The answer
4) good if you’re not
a people person

15. Creators
Critics
Collectors
Joiners
Speculators
Inactives

16. @theconner
Cisco just offered me a job!
Now I have to weigh the
utility of a fatty paycheck
against the daily commute to
San Jose and hating the work.

17. Cisco responded:

18. Twitter lingo
tweet Dm
@ reply #Hashtags
link shorteners RT

19. What to tweet?
Tips Opinions
funny Ads
Responses Stupid

20. LISTENINg
1) Twitter Search
2) google Alerts
3) facebook Search
4) Industry Blogs

21. Twitter walk-through

22. 1) Be authentic
2) find your voice
3) Interact
4) Choose a good avatar
5) Leaving a legacy
6) Compliment your
offline brand

23. Twitter is about
conversations.

24. Actions to take:
1) Set up monitoring
2) Establish your voice
3) Desktop or web client
4) Help others and interact

25. Questions