Discover what A/B testing is and how it can help your website achieve it's goals.

1. A/B Testing
Make your wildest conversion goals come true!

2. 08 Obama Campaign
Test Media
Test Button Text

3. The
Winner
• Sign up rate improved from 8.26% to 11.6% — 40.6% more
• 2,880,000 of the 10 million signs up from that change
• 10% of sign ups become volunteers — 280K more
• Each address worth $21 in donations — $60 million more

4. A/B Tools
• Nelio A/B Testing (http://wp-abtesting.com)
• Visual Website Optimizer (https://vwo.com)
• Optimizely (http://www.optimizely.com)
• AB Press Optimizer plugin
(http://abpressoptimizer.com)
• Google Analytics — they have split testing

5. Where To Test
• Top landing pages
• Top 5 bounce rate pages
• Exit points in your conversion funnel
• Most valuable pages for income

6. First 10 Tests
• 4 Message tests — Headings
• 2 Large design changes
• 4 Aha moments — look for points where your
expecting your customer to understand your
product.

7. Let’s Experiment!

8. Results
• You need at least 100 visitors per variation and
25 conversions per variation. More are better.
• The longer a test runs, the more accurate the
results will be.
• If you have a low traffic site, this isn’t a tool for
you just yet. Work on increasing traffic first.

9. Results

10. What I Gained
• Cut home page bounce rate to ~21%
• Customer testimonials was worth 5.5%
• Making image at top darker was worth 7.7%
• Choose specific theme thumbnails based on testing.
• Sales revenue up 51%

11. Bill Robbins
OrganizedThemes.com
@billrobbins